Make Strategy Decisions
Develop Promotion Strategy
Finally, you will develop a promotion strategy. This is more than just
messages and advertisements. You may create messages and/or advertisements at
some point, but only the ones that you find are necessary based on the audience
research and that fit into the promotion part of your marketing mix. If you do
create messages, make the connection back to your place strategy and think again
about appropriate times and locations for messages.
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