Make Strategy Decisions
Develop Place Strategy
The placement strategy should address
- Where the audience does or should do the desired behavior.
- Where the audience is located or where they gather.
- Appropriate times and locations for messages and information (i.e., message
channels).
If you've developed or are using a tangible product or service, think about how
the target audience will access the products or services.
-
Is the location
convenient?
- Can you make it more convenient?
- Are the hours appropriate?
- Is the
location appealing?
- Are staff members friendly and accessible?
Think about who
will help you implement the program. What plans can you make to ensure that they
know the right message and will take it to the audience? If your program aims to
change the environment of the target audience, think carefully about this "P."
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