SmartWay Transport

Using the SmartWay Partner Mark
Qualifying SmartWay partners that demonstrate superior environmental performance for fleet operations are eligible to advertise their participation and status in the SmartWay Transport Partnership using the SmartWay Transport Partner Mark.  Use of the SmartWay Partner mark is limited to qualifying Carrier, Shipper and Logistics partners.

The SmartWay Partner mark may be featured on your marketing (e.g. brochures, posters, letterhead, etc.), advertising materials and web site. 

Specifications for Use of SmartWay Partner Mark

Truck Carrier partners must have a FLEET Composite Score of 1.0 or higher, which is a Shipper Index Factor or SIF score of 1.25, in order to use the SmartWay Partner mark.

Tanker Carrier partners must have a FLEET Composite Score of 0.60 or higher, which is a Shipper Index Factor or SIF score of 1.25, in order to use the SmartWay Partner mark.

Shipper partners must have a FLEET Performance Model score of 50% or higher in order to use the SmartWay Partner mark.

Logistic company partners must have a FLEET Performance Model score of .50% or higher in order to use the SmartWay Partner mark.

Truck Stops partners must have 50% or more of their truck parking spaces labeled as an “idle-free zones.”

For more details and explanation regarding SmartWay partner mark use qualifications, download the SmartWay Mark Qualification Overview.

Need the SmartWay Partner Mark?
Review the SmartWay Graphics Standards and Usage Guide, then complete and sign the Mark Use Signature Page.  The signature your company’s designated official means that your organization understands and agrees to adhere to the guidelines.  Upon receipt of your signed and completed Mark Use Signature Page and following a brief review, the official SmartWay Partner mark files will be sent to you for promotional purposes.

To request a high resolution copy of the SmartWay Partner mark, email us now.

Affiliates: Using the SmartWay Brand Mark
Participating SmartWay Affiliates are encouraged to promote the goals of SmartWay through education and marketing of tools, technologies, strategies and policies promoted by the SmartWay Transport Partnership.  Use of the SmartWay brand mark is limited to non-profit Affiliates.

Specifications for Use of SmartWay Affiliate Mark

Not-for-Profit Affiliates may use the SmartWay Transport mark for promotional and educational purposes.

Technology Vendor Affiliates, which are for-profit companies that sell pollution control and or fuel-saving technologies, may not use the SmartWay Transport brand marks at this time. 

For more details and explanation regarding SmartWay brand mark use qualifications for vendors, download the Technology Vendor Affiliate Communication Guidelines. 

Need the SmartWay Brand Mark?
Review the SmartWay Graphics Standards and Usage Guide, then complete and sign the Mark Use Signature Page.  The signature your organization’s designated official means that your organization understands and agrees to adhere to the SmartWay mark use guidelines.  Upon receipt of your signed and completed Mark Use Signature Page and following a brief review, the official SmartWay brand mark files will be sent to you for promotional purposes.

To request a high resolution copy of the SmartWay brand mark, email us now.

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