Outreach to Increase Screening for Breast and Cervical Cancer

Part 1: Community Analysis (Background Reading)

Intended Audience: This packet is designed to train state, regional, county, and local BCCEDP staff, task forces, coalition members, and partners. The facilitator should be experienced in delivering interactive training for diverse, adult groups or have completed the Training of Trainers workshop. The training is intended for 8 to 20 participants with no or limited community analysis experience.

Intended Use: This packet is Part 1 of the Outreach to Increase Screening for Breast and Cervical Cancer training series. It provides lesson plans for training BCCEDP staff members and others involved in outreach activities to conduct a thorough community analysis.

Summary: The background reading section included in this packet provides a detailed explanation of community analysis principles and a step-by-step guide for putting them into practice. Techniques for collecting community analysis information are also reviewed with helpful examples from the field. The training section of the packet begins with lesson plans covering the reasoning behind community analysis as well as its essential elements. Participants learn how to define their target audience according to four categories of information that will provide an indepth community description. The training then focuses on the stages in the community analysis process. Small-group exercises are used to reinforce the concepts and procedures. This allows participants to combine their personal knowledge and experience with the new training material and share it with the rest of the group. An Action Steps Template is created that clearly states how each participant intends to apply these new community analysis skills to his/her BCCEDP program.

• Background Reading (PDF-355KB)

Part 2: Overview of Outreach Strategies Training Packet (Background Reading)

Intended Audience: This packet is designed to train state, regional, county, and local BCCEDP staff, task forces, coalition members, and partners. The facilitator should be experienced in delivering interactive training for diverse, adult groups or have completed the Training of Trainers workshop. The training is intended for 8 to 20 participants with no or limited experience conducting outreach activities.

Intended Use: This packet is Part 2 of the Outreach to Increase Screening for Breast and Cervical Cancer training series. It provides lesson plans for training BCCEDP staff members and others involved in outreach activities to build skills in planning, implementing, and evaluating outreach strategies.

Summary: The background reading section included in this packet provides a review of outreach strategies in general and several techniques are described in depth. Expert articles, field examples, and health promotion tips for older medically underserved women are included to support the practice of outreach strategies. The training lesson plans begin with a discussion of the purpose of outreach in health education. Nine strategies for outreach are examined, and handouts are provided outlining the key points of each strategy. The social-ecological model is used to stress the importance of a multifaceted and comprehensive approach to outreach. Community analysis principles are revisited, and participants learn how to choose and develop appropriate outreach methods based on their specific community. Common strategies are explored in more detail followed by small-group activities, such as role-plays, to process the new information. Participants then focus on how to evaluate their outreach strategies according to the goal of enrolling, screening, and rescreening women for breast and cervical cancer. An Action Steps Template is created that clearly states how each participant intends to apply these new outreach skills to his/her BCCEDP program.

• Background Reading (PDF-2.6MB)

Part 3: Making Cancer Communication Work Training Packet

Intended Audience: This packet is designed to train state, regional, county, and local BCCEDP staff, task forces, coalition members, and partners. The facilitator should be experienced in delivering interactive training for diverse, adult groups or have completed the Training of Trainers workshop. The training is intended for 8 to 20 participants with no or limited health communication experience.

Intended Use: This packet is Part 3 of the Outreach to Increase Screening for Breast and Cervical Cancer training series. It provides lesson plans for training BCCEDP staff members and others involved in outreach activities to build skills in planning, implementing, and evaluating health communication efforts.

Summary: This curriculum introduces the concept of health communication and teaches a systematic process for developing communication activities and materials. The NBCCEDP Health Communication Wheel model is used for developing, implementing, and evaluating effective health communication efforts specific to breast and cervical cancer screening. After the framework of health communication is explained, the participants learn how to develop materials that are audience-appropriate and the methods for pretesting those materials. The second half of the training session addresses how to apply these new skills on the job. Participants learn how to assess and redesign existing program print materials to better target their intended community. An Action Steps Template is created that clearly outlines how each participant intends to apply these new health communication skills to his/her BCCEDP program.

• Introduction (PDF-213KB)
• Background Reading (PDF-219KB)
• Lesson Plans (PDF-331KB)
• Training Resources (PDF-415KB)
• Appendix A (PDF-31KB)
• Appendix B (PDF-34KB)

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