Sponsors: Printing Association of Florida, et. al.
Site: Miami Beach Conv Ctr, Miami Beach, Florida, USA
Dates: February 28 – March 1,2008
Size: 137,000 nsf; Exhibitors: 469; Attendees: 24,368
Description: Graphics of the Americas (GOA) is the second largest graphic communications show in the United States. Graphics of the Americas growth in show size has been reflected in the addition of globally recognized exhibitors, continued introduction of new presses and its co-location with the world’s best source of education, information and solutions for traditional and digital printing, Xplor Global Document Exchange Conference. Everything needed to maximize a company’s efficiency and profitability has been set up on the GOA show floor. Graphics of the Americas is a futuristic event. It combines a 33 year old, proven, buyer-attracting international trade show with an established 27year educational conference, captivating the attention of decision makers worldwide. This is the first event to showcase the convergence of traditional and digital printing. Attendees will see, experience and learn new opportunities, never been seen before.
Product Categories: Product categories include: Commercial Offset Printing, Automated Workflow, Digital Printing & Variable Data Printing, Flexography - labels – converting, Mailings & Fulfillment, Publishing & Digital Publishing, Wide Format Printing, Design & Pre-press, In-Plant Printing, Computer Publishing, Post Press, Newspapers & Publishers, and more
Technical Program: $1,500 Xplor Variable Data – Digital Color Conference: High level industry management titles from enterprises and printing establishments; $150.00 per seminar with topics covering Management, Marketing, International Marketing, Design & Prepress, Post Press – Finishes; Creative Suite 2 conference - Ad agencies, graphic designers and creative professionals in many industry segments; XML Conference; PDF Days; Artes Graficas Seminar “Digital Technologies to Improve your Business”
Marketing Program: Advertise in over 45 industrial trade publications (i.e. Artes Graficas, Conversion, El Impresor, etc.); Close promotional relationships with over 24 international associations; Direct Mail - Tens of thousands of multiple marketing pieces sent internationally; Translation of signage and presentations for international audience; Substantial travel internationally to support attendance; Co-op marketing with exhibitors targeting international attendees; Multiple language web site, various communications and marketing.
Attendee Benefits: Special seminar pricing for international registrants; Special translation assistance; Special travel promotions to international delegates; New matchmaking program to boost US exports; International Business Center.
International Attendee Profile: Recently the exhibitors and conference organizers saw 39% of the attendance from Canada, Mexico, Europe, Central and South America, Asia, and the Caribbean, and 61% from the United States.