Sponsors:         American Concrete Institute, Farmington Hills, MI, et. al.         

Site:                  Las Vegas Convention Center, Las Vegas, Nevada, USA

Dates:               January 22 – 25, 2008

Industry:           Architecture, Construction & Engineering

Size:                 801,352 nsf                  Exhibitors:  1,670         Attendees:  65,330

Show Description: World of Concrete (WOC) is the commercial construction industry’s most important annual, international event.  It draws attendees throughout the world from all segments of the industry including repair and demolition, material handling as well as concrete producers and masonry professionals.

Product Categories:  Include but are not limited to:  Aggregates;  Coatings/Stains/Sealers; Demolition Equipment & Materials;  Production Equipment; Earthmoving Equipment; General Construction Equipment; Moisture Control; Precast Production  Equipment;  Structural Elements;  Trucks;  Water Drainage/Protections.

Technical Program:  There are over 90 seminars featuring: concrete basics; residential and decorative concrete; repair; floors; masonry; concrete production, specialty topics and management.

Marketing Program:  Direct & Electronic Mail; Publication Advertising; Cooperative Marketing Efforts; Interactive Web Site

Attendee Benefits:  International guests receive free exhibits-only admission.

International Attendee Profile:  The audience for WOC includes; commercial concrete, masonry and technology for construction industries.