Concurrent Breakout Sessions
Thursday, September 19
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The Evaluation Matrix: When &
Where & Who & How?
In this age of accountability,
sponsors and funders of projects and
programs demand proof of value and
evidence of outcomes. Yet we often
feel overwhelmed when faced with the
complex task of planning and conducting
an evaluation that produces defensible,
reliable, and valid information. In
this “minds-on” interactive session,
participants will learn to focus and
plan a successful evaluation.
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Food Service: Creative Approaches
to Making Food Safety Happen
From the “Back of the Store” to the
Magic Kingdom to the Muraki Restaurant
in Tokyo, Japan, food safety doesn’t
just happen on its own. Come learn
about some very innovative food safety
education training programs that are
making a difference and making food
safety happen in food service --
locally and globally.
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Out of the Box: Using Technology
to Educate
This hands-on, grassroots session
will focus on current trends and
solutions for using technology in your
local education efforts including
presentations, e-mail, web, and more.
A selection of approaches in various
cost categories will be explored, so
wear your Creative Thinking Cap!
- Kelly Woods Lynch, JMH
Education Marketing, Inc.
- Karen Lamar Smith, JMH Education
Marketing, Inc.
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Successful Grant Writing: From
Idea to Reality
Have you ever wondered why some
grant applications are more successful
than others? What makes them
successful? What do your colleagues
know that you don't? Hear tips and
suggestions for turning your ideas for
food safety education into to a
funding reality.
- Jan Singleton, PhD,
Cooperative State Research,
Education, and Extension Service,
USDA, Moderator
- Cameron
Ray Hackney, PhD, West
Virginia University
- Patricia Kendall, PhD, RD,
Colorado State University
- Etta Saltos, PhD,
RD, Cooperative
State Research, Education, and
Extension Service, USDA
- Susan Sumner, PhD, Virginia
Polytechnic Institute and State
University
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Meeting the Food Safety Needs of
Ethnic Communities
Effective food safety education in
the ethnic community presents some
unique communication and cultural
challenges. Examples of successful
partnerships in Arab, Asian, and
Hispanic communities will be
highlighted along with insights and
strategies used to market food safety
to members of these communities.
- Evelyn DeNike, FDA, Moderator
- Teaching Arab Homemakers to
Keep Food Safe
Gayle Coleman, MS, RD
Michigan State University
- Training at Jack in the Box:
Food Safety Messages for a
Multi-Linguistic Workforce
Lisa
Wright, MA, Jack in the Box Inc.
- Winning Cooperation in the
Asian and Pacific Islander Community
Laurel Eu, FDA
- The Abuela Project; A
Community-Based Food Safety
Intervention in the Hispanic
Community
Val Hillers, PhD, Washington
State University
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"Selling" Food Safety Behaviors –
A Social Marketing Perspective
What makes people “buy into”
change? Social marketing applies the
same concepts traditional marketers
use to sell soft drinks or soap. But
social marketing “sells” public
health. Learn the basics and hear
about innovative approaches to
changing behavior.
- Susan Conley,
USDA/FSIS, Moderator
- Social Marketing Overview
Carol Bryant, PhD, University of
Southern Florida, Best Start
- Social Marketing for Food Safety,
FSIS's Thermy Project
Susan Conley, USDA/FSIS
-
Social Marketing and Food Safety
in the United Kingdom
Christopher Griffith, PhD, University
of Wales Institute, Cardiff, United
Kingdom
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Consumer Food Safety Messages and
Assessment Tools: Focus on Research
Methods
Want to have more confidence in the
research-base behind your food safety
messages and assessment tools? Hear
about the methods researchers and
marketing agents have used to ensure
they're delivering the right messages and their assessment
tools are valid and reliable.
- Val Hillers, PhD,
RD, Washington
State University, Moderator
- Assessing the Reliability and
Validity of Food Safety Knowledge
and Attitude Questionnaires
Val Hillers,
PhD, RD, Washington State University
- Assessing a Food Safety
Behavior Questionnaire for Criterion
Validity
Patricia Kendall, PhD, RD,
Colorado State University
- Assessing Consumer Food
Handling Behavior in Home Settings
Kelee Hansen,
MBA, RD, Safe Food Institute
- Developing and Conducting
National Food Safety Surveys
Amy Lando, FDA
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Strategies for Reaching At-Risk
Populations
Susceptibility to infection in
general, and specifically foodborne
illnesses, is greater when the immune
system is underdeveloped, as in
infants and children, or compromised
by age, disease, or medical therapy.
Pregnancy also represents an immune
compromised state that is reversed in
healthy individuals postpartum. This
session focuses on the educational
needs and strategies for reaching
members of these high-risk groups.
- Lydia
Medeiros, PhD, RD, The Ohio State University,
Moderator
- Listeriosis Food Safety
Messages and Delivery Mechanisms for
Pregnant Women
Heather
Carter-Young, RTI International
- Food Safety Education Needs
of WIC Participants
Junehee Kwon,
PhD, Texas Woman’s University
- Practices and Perceptions of
Food Safety Among Seniors Who
Prepare Meals at Home
Mary Alice
Gettings, MS, RD, CDE, Penn State
Cooperative Extension
Nancy-Ellen
Kiernan, PhD, Penn State Cooperative
Extension
- Food Safety: Educating the
Public; Understanding the Risks
David B.
Schmidt, International Food
Information Council
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Making the Grade in School Food
Safety
Learn how to get an A+ and become a
Food-Safe School through model
programs developed to involve the
entire school and local community.
Find out about new training tools and
resources for school administrators,
teachers, food service staff, families,
and students.
- Gaye Lynn MacDonald, American
School Food Service Association,
Moderator
- Partnering for Food Safe
Schools -- An Action Guide
David DeLozier, MPH, Centers
for Disease Control and Prevention
- Rhode Island School Food
Safety Project
Elizabeth Budgen, MS, Kids
First
- An Overview of Food Safety
Education in the Child Nutrition
Programs
Lori French, Food and Nutrition
Service, USDA
- The Pan American Health
Organization Food Safety Education
Project
Maria José
Ravalli, Pan American Health
Organization-World Health
Organization
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The Power of Partnering: Locally
and Globally
Partnering to promote food safety
has many obvious benefits, such as
maximizing limited resources,
promoting consistent messages, and
enhancing networks to reach multiple
audiences. Thus, actively involving
all interested stakeholders in the
promotion of food safety is probably
one of the best ways to accomplish the
goal of reducing the incidence of
foodborne illness. During this
session, examples of effective
partnerships, ranging from local
efforts to multi-country
collaborations, will be described and
their impacts shared.
- Angela
Fraser, PhD, North Carolina State
University, Moderator
- Local -- Communicating
Science, Building Educational
Partnerships
Janine Sinno,
PhD, Ingham County Health
Department, Lansing, Michigan
Lisa Treiber, Michigan State
University
- State -- Reaching
Multilingual Audiences, At-Risk
Populations, and Children
Nilda
Villegas, FDA, San Juan, Puerto Rico
- Regional -- Global Food
Safety Education Campaign --
Southeast
JoAnn
Pittman, FDA, Atlanta, Georgia
- National -- Partnership for
Food Safety Education
Richard L. Lobb, National Chicken
Council
- International -- Getting the
Word Out
Curt Hammond,
The Canadian Partnership for
Consumer Food Safety Education,
Ottawa, Ontario, Canada
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Ins, Outs, Ups & Downs -- An
All-Around Approach to Successful Food
Safety Programs for Children
Want to reach children with food
safety education, but don't know how
to get started? This session features
brief presentations of successful
programs for children and the ins and
outs of program design. Leave the
session with ideas about getting
started, gaining support, designing
materials, and measuring success.
- Judy Harrison, PhD, University
of Georgia, Moderator
- The Food Detectives Fight
BAC!®: Gaming Web Site for Kids
8-12
Barbara Chamberlin, New Mexico State
University
- Fight Foodborne Illness! A
Food Safety Curriculum for Ages 14
and Over
Darlene Myatt,
Texas A&M University
- Partnership for Food Safe
Schools
Martha Smith
Patnoad, MS, CFSP, University of
Rhode Island
Lori
Pivarnik, PhD, University of Rhode
Island
- Germ City
B. Susie Craig,
MS,
Washington State University
Cooperative Extension
For Further Information Contact:
Graduate School, USDA
Phone: (202) 314-3459
E-mail: fsis.outreach@usda.gov
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September 13, 2002
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