The Company
Zycko, USA, LLC is a Minneapolis-based supplier of network equipment including custom cables, transceivers and memory upgrades.

The Challenge
While Zycko had made sales throughout the Western Hemisphere in the past, the company needed help with specific business challenges in Mexico. The company also wanted to expand its network and increase its exports to the region. Through an event organized by the U.S. Export Assistance Center in Baltimore, Zycko Business Development Director for Latin America Jorge Walkup contacted Juan Carlos Prieto, Co-Leader of Trade Americas’ Telecommunications/IT Regional Working Group, to inquire about the Mexican market.

The Solution
After providing market research and intensive counseling that generated several sales in Mexico, Commercial Specialist Prieto referred Mr. Walkup to his colleagues throughout the Americas and helped facilitate meetings in Costa Rica, Argentina, and Chile. As a result of this coordinated effort, Mr. Walkup has not only sold in Mexico, but has also recorded sales in Costa Rica and Argentina. Mr. Walkup anticipates increased sales throughout the Americas as a result of the Commercial Service's seamless coordination through the Trade Americas program.

The Testimony
"Zycko has greatly benefited from market research, counseling, leads and advice provided by Commercial Specialists throughout the Western Hemisphere. Without this critical information and impressive coordination, we would not have been able to make sales in several countries. We anticipate lots more sales to come, thanks to Trade Americas."

Jorge Walkup
Business Development Director for Latin America
Zycko, USA, LLC