SmartWay Transport

SmartWay is committed to providing you with tools to help you spread the word about the program... and your commitment to it. Download these tools and use them in your own marketing and outreach efforts.

• Brochures
• Public Service Announcements
• Templates
• Fact Sheets
• Video, Audio, and Multi-media Tools
• Partner-Generated Samples
• Conference and Trade Show Display Tools
• Direct Mail Campaign Materials

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Brochures

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Public Service Announcements

"Product on Wheels"

This public service announcement campaign, released in November 2004 and refreshed in June 2007, encourages different sectors of the freight industry to join the SmartWay Transport Partnership.

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"SmartWay Partner Appreciation"

This March 2006 public service announcement campaign thanks freight industry leaders for joining the SmartWay Transport Partnership.

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Templates

Personalize these templates to help promote your participation in the Partnership:

Articles

• State Trucking Association - Talkin' Straight: EPA's SmartWay Transport Partnership (DOC)
  (1 page, 1.2 MB) New Partnership Aims to Help Shippers & Receivers Improve Environmental Transportation Footprint the "SmartWay" (for Carriers)
• New Partnership Aims to Help Shippers & Receivers Improve Environmental Transportation Footprint the "SmartWay"(DOC) (1 page, 296 KB) Federal Program Helps Transportation Companies to Save Money, Reduce Emissions. (for Shippers)
• EPA's SmartWay Transport Partnership Aims to Cut CO2, Help Freight Industry (DOC) (1 page, 28 KB) Leading Carriers Thinking Green and Improving Bottom Line

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Fact Sheets

These resources will help you educate your members or associates about the goals and benefits of the SmartWay Partnership.

• SmartWay Program Overview (PDF) (1 page, 848 KB)
• SmartWay Transport Partnership FAQs (PDF) (2 pp, 90 KB)
• SmartWay Carrier Strategies (PDF) (2 pp, 105 KB)
• SmartWay Shipper Strategies (PDF) (2 pp, 64 KB)
• Quotes from SmartWay Transport Partners (DOC) (1 page, 1.2 MB)

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Video, Audio, and Multi-media Tools

View a video overview of the Partnership, or watch the Chrome Shop Mafia demonstrate the SmartWay to trick out a truck.

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Partner-Generated Marketing Samples

Use these examples of marketing and promotion products created by other SmartWay partners to inspire your marketing team.

Press Releases

• Ontario Trucking Assoc Joins the U.S. EPA (DOC) (1 page, 72 KB)
• TCEQ Salutes Texas SmartWay Transport Partners (PDF) (1 page, 72 KB)
• Office Depot Joins U.S. EPA SmartWay Transport Partnership (PDF) (2 pp, 30KB)
• Whirlpool Corporation Joins U.S. EPA SmartWay Transport(R) Partnership (DOC) (1 page, 31 KB)
• Schneider National Recognized as SmartWay Transport Charter Partner (PDF) (2 pp, 38 KB)

Videos

• Meijer Video Promoting SmartWay in Stores (MP4) (72 KB)

Other Marketing Materials

• Green Mountain Coffee Roasters-No Idling Zone Poster (PDF) (1 page, 956 KB)
• CFI (2006 and 2007 SmartWay Excellence Award Winner) as Featured in Michelin X One Advertisement (PDF) (1 page, 254 KB)
• Owens Corning-Full Page Ad in Transport Topics (PDF) (1 page, 313 KB)
• UNFI Staff Polo Shirt with SmartWay Partner Embroidery (JPEG) (318 KB)
• Styline Refueling Bay with SmartWay Transport Partnership Logo (PDF) (1 page, 179 KB)

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SmartWay Partner Display Tools

Use these tools at conferences, trade shows, etc. as a way to show your participation in SmartWay.

• SmartWay Partner Placard (PDF) (1 page, 1.35 MB) The dimensions of the SmartWay Partner Placard are 8.5 x 5.5 inches. Printed best on white foam board. PMS colors are 3005 and 347
• SmartWay Truck Banner (PDF) (1 page, 48 KB)
  Print instructions: banner is 25% of the actual banner size (actual banner size: 87" x 36"). The printer has to enlarge the file to the actual banner dimensions before printing. Create the banner with 8 Grommets for on the top of the banner and 8 Grommets on the bottom. Grommets are the fasteners consisting of a metal ring for lining a small hole to permit the attachment of string or hooks for hanging.
• SmartWay Affiliate Slide Show (PPT) (24.23 MB)

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SmartWay Direct Mail Campaign Materials

These materials will help you get the word out about SmartWay to your membership. Contact EPA at (734) 214-4767 if you would like pre-printed copies of the flyers and response cards.

• Direct Mail template letter (DOC) (2 pp, 31 MB)
• Direct Mail shipper flyer (PDF) (1 page, 1.35 MB)
• Direct Mail carrier flyer(PDF) (1 page, 1.35 MB)
• Direct Mail response card (PDF) (2 pp, 1.35 MB)

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