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November 17, 2005

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Policy Makers' Paradigms and Evidence from
Consumer Interpretations of Dietary Supplement Labels

[Transcript of Drs. Bone and France's remarks]

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Author: Karen Russo France, Ph.D. and Paula Fitzgerald Bone, Ph.D., West Virginia University

Table of Contents
  1. Policy Makers' Paradigms and Evidence from Consumer Interpretations of Dietary Supplement Labels
  2. New Era at the FDA
  3. Purpose of the Current Study
  4. Existing Literature
  5. Nature of Claims and Disclaimers
  6. Nature of Claims and Disclaimers
  7. Direct Effects Model
  8. The Impact of "Filters" on Consumer Beliefs
  9. The Impact of "Filters" on Consumer Beliefs
  10. Method
  11. Method (cont'd)
  12. Dependent Measures
  13. Dependent Measures cont'd
  14. Procedures
  15. Findings
  1. Findings (cont'd)
  2. Findings (cont'd)
  3. Findings (cont'd)
  4. Findings (cont'd)
  5. Thus:
  6. Examining the Filters Model:
  7. Impact of Distal Attitudinal Filters
  8. Impact of Tangential Attitudinal and Behavioral Filters
  9. Impact of Demographic Filters
  10. How strong are these filters?
  11. Discussion/Conclusion
  12. Beliefs were significantly affected by biasing filters:
  13. Bounds of the research
  14. Thank you!

Public Meeting: Assessing Consumers' Perceptions of Health Claims November 17, 2005

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Food Labeling and Nutrition
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