Coastal Services Center

Web Content Design and Evaluation

This on-line course focuses on how to plan, organize, and evaluate your website to ensure you are meeting your communication objectives.

Course Objectives

After completing this course, participants will be able to

• Understand how users read web content and use the Internet
• Understand what level and detail of information can be effectively conveyed
• Understand the basics of linking strategies, search engine positioning, and on-line marketing
• List and differentiate the goals, objectives, and audience of their website
• Identify website effectiveness criteria and develop ways to measure its success
• Analyze and use in-house information requests as drivers for Web site content additions
• Learn ways to survey customers through on-line quizzes, polls, and feedback results

Contact Information

For additional course information, e-mail csc.training.cms@noaa.gov.

Begin on-line course now.