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Web
Content Design and Evaluation
Automated and On-line Survey MethodsEvaluation of Web content effectiveness is difficult — this is a given. And conducting surveys and interviews is time-consuming and often costly. However there are other means to perform Level 2 evaluations (Evaluation—Learning). In this module the focus is on the use of a type of statistic called Web metrics and novel ways to analyze them. Module Objectives:After completing this module, you will be able to:
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