2007 NAICS Definitions
454 Nonstore Retailers

454 Nonstore Retailers

Industries in the Nonstore Retailers subsector retail merchandise using methods, such as the broadcasting of infomercials, the broadcasting and publishing of direct-response advertising, the publishing of paper and electronic catalogs, door-to-door solicitation, in-home demonstration, selling from portable stalls and distribution through vending machines. Establishments in this subsector include mail-order houses, vending machine operators, home delivery sales, door-to-door sales, party plan sales, electronic shopping, and sales through portable stalls (e.g., street vendors, except food). Establishments engaged in the direct sale (i.e., nonstore) of products, such as home heating oil dealers and newspaper delivery service providers are included in this subsector.

4541 Electronic Shopping and Mail-Order Houses

45411 Electronic Shopping and Mail-Order Houses

This industry comprises establishments primarily engaged in retailing all types of merchandise using non-store means, such as catalogs, toll free telephone numbers, or electronic media, such as interactive television or computer. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses.

Illustrative Examples:

Catalog (i.e., order-taking) offices of mail-order houses Internet auction sites, retail Collectors' items, mail-order houses Mail-order book clubs (not publishing) Computer software, mail-order houses Mail-order houses Home shopping television orders Web retailers

Cross-References. Establishments primarily engaged in--

454111 Electronic Shopping

This U.S. Industry comprises establishments engaged in retailing all types of merchandise using

the Internet.

Cross-References. Establishments primarily engaged in--

454112 Electronic Auctions

This U.S. Industry comprises establishments engaged in providing sites for and facilitating

consumer-to-consumer or business-to-consumer trade in new and used goods, on an auction basis, using the Internet. Establishments in this industry provide the electronic location for retail auctions, but do not take title to the goods being sold.

Cross-References. Establishments primarily engaged in--

454113 Mail-Order Houses

This U.S. industry comprises establishments primarily engaged in retailing all types of merchandise using mail catalogs or television to generate clients and display merchandise. Included in this industry are establishments primarily engaged in retailing from catalog showrooms of mail-order houses as well as establishments providing a combination of Internet and mail-order sales.

Illustrative Examples:

Catalog (i.e., order-taking) offices of mail-order houses Home shopping television orders Collectors' items, mail-order houses Mail-order book clubs (not publishing) Computer software, mail-order houses Mail-order houses

Cross-References. Establishments primarily engaged in--

4542 Vending Machine Operators

45421 Vending Machine Operators

See industry description for 454210 below.

454210 Vending Machine Operators

This industry comprises establishments primarily engaged in retailing merchandise through vending machines that they service.

Cross-References. Establishments primarily engaged in--

4543 Direct Selling Establishments

This industry group comprises establishments primarily engaged in nonstore retailing (except electronic, mail-order, or vending machine sales). These establishments typically go to the customers' location rather than the customer coming to them (e.g., door-to-door sales, home parties). Examples of establishments in this industry are home delivery newspaper routes; home delivery of heating oil, liquefied petroleum (LP) gas, and other fuels; locker meat provisioners; frozen food and freezer plan providers; coffee-break services providers; and bottled water or water softener services.

45431 Fuel Dealers

This industry comprises establishments primarily engaged in retailing heating oil, liquefied petroleum (LP) gas, and other fuels via direct selling.

Cross-References. Establishments primarily engaged in--

454311 Heating Oil Dealers

This U.S. industry comprises establishments primarily engaged in retailing heating oil via direct selling.

Cross-References. Establishments primarily engaged in--

454312 Liquefied Petroleum Gas (Bottled Gas) Dealers

This U.S. industry comprises establishments primarily engaged in retailing liquefied petroleum (LP) gas via direct selling.

454319 Other Fuel Dealers

This U.S. industry comprises establishments primarily engaged in retailing fuels (except liquefied petroleum gas and heating oil) via direct selling.

45439 Other Direct Selling Establishments

See industry description for 454390 below.

454390 Other Direct Selling Establishments

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Illustrative Examples:

Direct selling bottled water providers Direct selling home delivery newspaper routes Direct selling coffee-break service providers Direct selling locker meat provisioners Direct selling frozen food and freezer plan providers Direct selling party plan merchandisers

Cross-References. Establishments primarily engaged in--