Industry Statistics Sampler
NAICS 454390
Other direct selling establishments

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Definition	Data from the Economic Census					Annual data
	Employers	Nonemployers	Compare to '97	States	Products, Size, etc.

Employers: 2002
Table includes only establishments of firms with payroll. Nonemployers are shown below. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees

44-45	Retail trade	1,114,637	3,056,421,997	302,113,581	14,647,675
454	Nonstore retailers	54,921	172,864,966	17,094,498	571,438
4543	Direct selling establishments	33,090	45,087,735	6,771,428	241,666
45439	Other direct selling establishments	22,011	21,478,225	3,671,576	143,092
454390	Other direct selling establishments	22,011	21,478,225	3,671,576	143,092
4543901	Direct selling, furniture, home furnishings, electronics, & appl	5,885	5,423,788	901,119	36,192
4543902	Direct selling, books, periodicals, videos, & compact discs	1,336	1,299,286	190,450	10,058
4543903	Direct selling, other merchandise	14,790	14,755,151	2,580,007	96,842

Nonemployers: 2002
Data based on 2002 Nonemployer Statistics. Table includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	NAICS Title	All firms		Nonemployers				Employers
		Establish- ments	Receipts ($1,000)	Establishments		Receipts		Establish- ments	Sales ($1,000)
		Establish- ments	Receipts ($1,000)	Number	% of all	$1,000	% of all	Establish- ments	Sales ($1,000)
N = Not available
44-45	Retail trade	2,953,629	3,134,317,733	1,838,992	62.3	77,895,736	2.5	1,114,637	3,056,421,997
454	Nonstore retailers	897,741	189,534,784	842,820	93.9	16,669,818	8.8	54,921	172,864,966
4543	Direct selling establishments	794,364	59,226,043	761,274	95.8	14,138,308	23.9	33,090	45,087,735
45439	Other direct selling establishments	779,807	35,238,204	757,796	97.2	13,759,979	39.0	22,011	21,478,225
454390	Other direct selling establishments	779,807	35,238,204	757,796	97.2	13,759,979	39.0	22,011	21,478,225

Definition: NAICS 454390 Other direct selling establishments

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Cross-References. Establishments primarily engaged in--

Preparing and selling meals and snacks for immediate consumption from motorized vehicles or nonmotorized carts catering a route--are classified in Industry 722330, Mobile Food Services;
Retailing heating oil via direct sale--are classified in U.S. Industry 454311, Heating Oil Dealers;
Retailing liquefied petroleum (LP) gas via direct sale--are classified in U.S. Industry 454312, Liquefied Petroleum Gas (Bottled Gas) Dealers; and
Retailing other fuels, such as coal or wood, via direct sale--are classified in U.S. Industry 454319, Other Fuel Dealers.

Historical comparability

NAICS 454390, Other direct selling establishments, is comparable between 2002 and 1997.

For comparisons with data before 1997, see the Bridge Between 1997 NAICS and 1987 SIC.

Comparative Statistics: 2002 and 1997

Data are in current dollars and have not been adjusted for inflation. Table includes only establishments of firms with payroll. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. "% change" rows show percent change between 1997 and 2002.
1997 NAICS code	1997 NAICS Description	Year	Establishments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees

454390	Other direct selling establishments	2002	22,011	21,478,225	3,671,576	143,092
		1997	14,867	14,581,600	2,491,192	117,461
		% change	48.1	47.3	47.4	21.8

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Snapshot

Geographic Distribution -- Other direct selling establishments: 2002

Data for the Retail trade sector are published for the U.S., states, metropolitan areas, counties, places, and ZIP Codes.

Table includes only establishments of firms with payroll. Nonemployers are shown above. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.

Other
Indus-
tries

Description

Estab-
lish-
ments

Sales
($1,000)

Sales
% of
U.S.

Sales
per capita
($)

Annual
payroll
($1,000)

Paid
employees

United States

22,011

21,478,225

100.00

3,671,576

143,092

California

2,170

2,475,086

11.52

455,838

16,359

Illinois

1,010

1,883,299

8.77

150

250,307

8,720

New York

1,366

1,486,806

6.92

240,431

8,460

Texas

1,375

1,221,871

5.69

236,083

9,246

Florida

1,598

1,152,194

5.36

202,857

8,471

Pennsylvania

888

915,379

4.26

174,812

6,630

New Jersey

640

848,085

3.95

133,199

4,388

Minnesota

571

698,644

3.25

139

129,801

4,254

Ohio

778

669,072

3.12

130,648

4,969

Massachusetts

458

663,620

3.09

103

117,420

3,692

Indiana

559

620,741

2.89

101

93,515

3,921

Michigan

692

594,045

2.77

111,862

4,338

North Carolina

590

577,614

2.69

79,279

3,618

Iowa

358

489,926

2.28

167

55,901

2,240

Virginia

563

434,172

2.02

82,158

3,866

Georgia

526

432,280

2.01

74,533

3,171

Missouri

533

429,267

2.00

81,295

3,008

Wisconsin

515

413,312

1.92

73,571

2,791

Maryland

450

397,465

1.85

86,784

2,962

Washington

568

387,311

1.80

76,177

3,194

Colorado

492

373,254

1.74

69,276

3,190

Nebraska

230

355,140

1.65

206

33,182

1,543

Louisiana

307

333,455

1.55

54,436

2,222

Tennessee

351

300,425

1.40

48,225

2,276

Utah

232

259,238

1.21

111

43,148

2,132

Oregon

338

217,147

1.01

34,744

1,542

Oklahoma

247

211,335

0.98

36,235

1,562

Alabama

264

205,652

0.96

24,384

1,268

Nevada

190

194,601

0.91

36,770

1,301

Kentucky

271

194,111

0.90

33,958

1,598

South Carolina

309

185,825

0.87

35,227

1,691

Connecticut

194

183,069

0.85

36,333

1,388

Kansas

289

178,368

0.83

33,285

1,457

Arkansas

178

111,136

0.52

17,035

780

Maine

121

105,344

0.49

18,754

821

North Dakota

112

99,730

0.46

157

15,055

620

Idaho

152

99,164

0.46

17,794

727

New Mexico

132

92,790

0.43

17,999

799

Montana

132

87,133

0.41

12,485

688

Mississippi

165

83,058

0.39

15,480

907

New Hampshire

74,247

0.35

14,004

575

Vermont

69,112

0.32

112

10,584

360

West Virginia

57,327

0.27

11,037

496

Hawaii

50,814

0.24

8,451

450

Delaware

40,472

0.19

7,662

361

Wyoming

38,367

0.18

7,012

344

Alaska

19,080

0.09

2,724

153

All other states, including those below

577

468,642

2.18

89,826

3,543

Arizona

380

(1000-2499)

South Dakota

114

(500-999)

Rhode Island

(250-499)

District of Columbia

(100-249)

Products Lines for Other direct selling establishments
Product code	Product description	Sales of this line ($000)	Percent of industry sales (%)
20000	Industry total	21,478,225	100.00
20100	Groceries & other foods for human consumption off the premises	6,261,817	29.15
20380	Kitchenware & home furnishings	1,646,930	7.67
20160	Drugs, health aids, beauty aids, including cosmetics	1,565,204	7.29
	-Other	12,004,274	55.89

For more product detail, see the AFF links below for Product Lines

Products, Size, and Other Data from the Economic Census -- Other direct selling establishments
Series number	Title	Contents	Geography
EC02-00C-COMP	Comparative Statistics	2002 and 1997 data side by side on a comparable NAICS 1997 basis	US, states
EC02-44SL-LS	Product Lines	Product Lines by Kind of Business	US, states, metros
EC02-44SL-LS	Product Lines	Kinds of Business by Broad Product Line	US, states, metros
EC02-44SS-SZ	Establishment and Firm Size	Sales Size of Establishments	US
		Employment Size of Establishments	US
		Single Unit & Multiunit Firms	US
		Sales Size of Firms	US
		Employment Size of Firms	US
		Concentration by Largest Firms	US
		Legal Form of Organization	US
EC02-44SX-SB	Miscellaneous Subjects	Sales by Class of Customer	US
EC02-44I-19	Industry Series	Preliminary data now superseded	US
EC02-44A	Geographic Area Series	Summary Statistics	US, states, counties, metros

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Data from the Other Census Bureau Programs -- NAICS 454390
Title (with link to data)	Frequency	Contents	Geography
County Business Patterns	Annual	Employees; payroll; number of establishments by employment size of establishment	US, states, metro areas, counties
Nonemployer Statistics	Annual	Number of establishments and sales of firms with no paid employees	US, states, metro areas, counties
Statistics of U.S. Businesses	Annual	Number of firms, employees, payroll, (and revenue, for 2002 only) by employment-size of the enterprise	US, states, metro areas