Custom Reporting

Use information to identify growth opportunities, maximize performance and improve revenue

Knowledge is power, and knowledge is data. Yahoo Ad Exchange arms publishers with the data they need to understand the full effect of advertising efforts and optimize the revenue they earn.

That includes an array of profit reports:

• Publisher
• Trafficker
• Salesperson
• Broker
• Sales region
• Learn type
• Individual publisher line items
• Creative attributes

These reports can also be tapped for additional analysis by changing date ranges and aggregating information on hourly, daily, weekly, monthly, quarterly and yearly bases. Meanwhile, site analytics provide detailed information on metrics such as insertion order, section and revenue.

Publishers can also turn to other analytics reports that focus on targeting attributes in order to optimize ad campaigns. The metrics covered in these reports include revenue data measured by:

• Publisher
• Country
• Device
• RTB transactions
• ISP
• State
• Rich Media
• Creative attributes
• DMA
• OS
• Browser

Want to know more about current and potential ad revenue sources? Yahoo Ad Exchange also provides more detailed information about exchange transactions via an automated feed (available for an additional fee).

This information allows users to perform advanced campaign and site performance analysis. Contact your Yahoo Account Representative to learn more about using data and analytics to make the most of advertising opportunities.