Yahoo Advertising Blog
A Conversation with Yahoo CEO Marissa Mayer
Interview with Fast Company editor Robert Safian a highlight of Advertising Week
- Posted by The Team
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- Events, Trends
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Custom Car Business Doubles Web Traffic with Yahoo Gemini
Native and mobile search ad campaigns drive growth while increasing return on ad spend.
- Posted by The Team
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- Mobile, Native, Search, Insights
Webinar: New Powerful Search Tools to Drive Better Results
Register now to learn about new tools and features that can boost SEM campaign performance this holiday season and beyond at our Nov. 7 webinar.
- Posted by The Team
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- Search, Mobile, Insights
More Volume for Product Ads in Time for Your Holiday SEM Campaigns
Product Ads now served on 100% of eligible Yahoo Bing Network search traffic.
- Posted by The Team
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- Search, Native, Audience Targeting
How to Use Content Marketing to Create Compelling Brand Stories
61% of consumers are more likely to buy from companies that deliver custom content, says this week’s infographic.
- Posted by The Team
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- Audience Targeting, Social Media, Trends, Creative
Ad of the Week: Sonos Jams on Yahoo DIY with a Tumblr Sponsored Post
Electronics brand celebrates the art of music listening with Alt-J.
- Posted by The Team
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- Native, Social Media, Trends
New Ways to Ring In Great Results for Your Holiday SEM Campaigns
Our search expert recommends three new features to help retailers make their holiday seasons merry and bright on the Yahoo Bing Network.
- Posted by The Team
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- Search, Native, Audience Targeting
Why Video Advertising is a Must-Buy
The growth of mobile video and quality original online programming offer new opportunities for brands, says Yahoo’s Andrew Snyder at TVNext Summit.
- Posted by The Team
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- Video, Mobile, Trends
Introducing Dot: One Tag, Endless Possibilities
Yahoo gives advertisers a simple way to measure and improve customer engagement across campaigns.
- Posted by The Team
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- Search, Audience Targeting, Native
Fans are Flocking to Mobile Sports Apps
Time spent on mobile sports apps jumps 210% from last year, according to Flurry Analytics.
- Posted by The Team
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- Mobile, Trends
How to Help Ensure SEM Success this Holiday Season
The winter holidays are a hotly competitive season for search advertisers. These expert tips will help you get ready to play and win.
- Posted by The Team
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- Search, Audience Targeting
Video: What are the Next Big Things in Online Advertising?
Programmatic and native advertising top the list at this Bloomberg Next Big Thing Summit panel featuring Yahoo’s Ned Brody.
- Posted by The Team
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- Trends, Native, Events
Travel Brands See Search Activity Take Off with Yahoo Travel Magazine Ads
Two travel advertisers see a double-digit lift in searches after exposure in the new digital magazine, according to study.
- Posted by The Team
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- Search, Insights, Trends, Agencies
How to Reach Millennial Auto Shoppers
72% of Millennials plan to buy a new car in the next three years. Our new study shares insights into their auto-buying behaviors.
- Posted by The Team
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- Mobile, Trends, Insights
Yahoo Begins Production on New Original Comedy “Other Space”
Created by three-time Emmy nominee Paul Feig, space-themed comedy features top directors and a fresh young cast of stars.
- Posted by The Team
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- Yahoo Content, Video
Infographic: How Price Shapes the Consumer’s Path to Purchase
Shoppers looking for big-ticket items behave differently than smaller spenders. This infographic shares insights into both ends of the spectrum to help marketers reach their target audiences.
- Posted by The Team
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- Audience Targeting, Media Planning, Trends
All-Star Cast Announced for New Yahoo Original Comedy
Andrew Santino and Malin Akerman join “Sin City Saints,” an offbeat pro basketball comedy series that comes to Yahoo this winter.
- Posted by The Team
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- Yahoo Content, Video
Ad of the Week: TNT Announces New Cooking Show with a Bang on Yahoo Food
High-energy video ad captures the rowdy spirit of this culinary competition among “everyday cooks,” starring all-star chef Emeril Lagasse.
- Posted by The Team
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- Native, Video, Trends, Social Media
15 Mind-Blowing Stats About the 2014 Holiday Shopping Season
Online shoppers are expected to spend $72.4 billion this holiday season, up $10 billion from last year. See more stats that should make marketers merry.
- Posted by The Team
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- Media Planning, Mobile, Native
How Brands Can Turn Millennials into Loyal Customers
Adweek shares insights from three studies to help brands build lasting relationships with this key demographic.
- Posted by The Team
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- Audience Targeting, Media Planning, Trends
Infographic and Webinar: The Shopping Behaviors of Mobile Searchers
70% of mobile searches occur where there’s a PC or laptop nearby. This infographic and webinar recording share insights from our latest study on mobile searchers' shopping habits.
- Posted by The Team
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- Search, Mobile, Insights, Trends
Highlights from Advertising Week and Other Key Digital Media Events
New York hosted some leading ad industry events last week. Here’s what Yahoo experts said about top trends in mobile, video, programmatic, content marketing, and more.
- Posted by The Team
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- Events, Trends
Creating Successful Content Marketing
Experts give insightful tips for creating content marketing that connects with audiences.
- Posted by The Team
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- Yahoo Content, Social Media, Trends
Wrapping up SMX East with Holiday SEM Tips
Search marketers get expert advice to make the most of the holiday selling season.
- Posted by The Team
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- Search
Video and Mobile Search are Top Themes for Day 3 of Advertising Week and SMX East
Yahoo VP of Video Sales Andrew Snyder discusses the future of video ads, and panel shares tips on mobile search.
- Posted by The Team
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- Mobile, Search, Video
Programmatic and Premium Take Center Stage on Day Two of Ad Week
Yahoo's Head of the Americas Ned Brody joins the Masters of Monetization panel, and editors of four digital magazines share keys to successful content.
- Posted by The Team
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- Agencies, Events, Trends
New Study Quantifies the Impact of Advertising Environments
Yahoo VP Lauren Weinberg presents “Ad Environments: The Halo Effect” at IAB MIXX.
- Posted by The Team
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- Agencies, Media Planning, Insights
Advertising Technology in the Spotlight as Advertising Week Kicks Off
Day-One highlights include AKQA’s Scott Symonds discussing the interplay of advertising art and science, and a panel of programmatic experts.
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The Team
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- Agencies, Audience Targeting, Trends, Events
Picking the Right Partner for Programmatic
Are you a publisher ready to take full advantage of automated ad buying? Infographic lists 5 questions you should ask any potential programmatic partner.
- Posted by The Team
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- Media Planning, Mobile, Trends
Ad of the Week: NBC Targets Blacklisters on Yahoo Mail
TV network previews season 2 of its hit drama series "The Blacklist" with a high-impact video ad.
- Posted by The Team
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- Native, Video
Personalization is Key to Reaching Audiences in a Crowded Web Marketplace
Yahoo VP Ken Fuchs discusses the quest to create deeper personalization technology at Digiday Publishing Summit.
- Posted by The Team
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- Trends, Audience Targeting, Native, Mobile
Webinar: Become a Savvy Mobile Search Marketer
Our latest research into mobile searchers’ shopping habits will help your SEM campaigns do bigger business on smaller screens.
- Posted by The Team
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- Search, Mobile, Insights
Meet a Media Planner: Joseph “Fitz” Maro of 360i
Guiding leading brands, making graffiti art, and breaching the digital divide.
- Posted by The Team
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- Agencies
Learn How to Reach the Right Customers in Our Sessions at ClickZ Live Chicago
Our experts will show you how to get up and running with Yahoo Gemini ads. Sign up now and save $500 for a pass to the event on Nov. 3-6.
- Posted by The Team
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- Mobile, Search, Events
Search Marketers Should Tune Into Multi-Tasking TV Watchers this Fall
Plenty of couch potatoes search the Web while watching TV, turning Fall into a prime time for SEM campaigns.
- Posted by The Team
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- Search, Audience Targeting
Next Stop, Advertising Week!
Exciting schedule of events, including Yahoo CEO Marissa Mayer at the Times Center Stage.
- Posted by By Ned Brody, Yahoo Head of the Americas
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- Events, Agencies, Yahoo Content
Ad of the Week: Wells Fargo Supports Wounded Veterans in a Journey of Healing
Moving video splash ad tells the story of 13 U.S. heroes, 6 epic months, and 14,505 feet of granite.
- Posted by The Team
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- Video, Native
Four Enhanced Features to Help Search Marketers Connect with Customers
Our latest round of updates makes targeting sharper and campaign management easier on the Yahoo Bing Network.
- Posted by The Team
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- Search, Audience Targeting
How to Do Native Advertising Right on Tumblr
Over 150 million monthly unique visitors go to Tumblr to create, share, and discover content. Tumblr’s Max Sebela shows how brands can tell their stories naturally and effectively.
- Posted by The Team
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- Native, Social Media, Trends
Understanding the Shopping Habits of Mobile Searchers
41% of consumers conduct more searches on mobile devices than their PCs. Our new study shares insights that can help marketers better understand and engage mobile searchers.
- Posted by The Team
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- Search, Social Media, Mobile, Native
Video: Yahoo Gemini Builds Engagement by Putting the User Experience First
Combining mobile search and native ads, Yahoo Gemini makes the user’s experience more enjoyable and your advertising more effective.
- Posted by The Team
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- Video, Mobile, Native, Search
Tumblr's High-End Audience a Top Draw for Advertisers
Adweek cites studies showing Tumblr drives more valuable retail referrals than other social media sites.
- Posted by The Team
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- Trends, Social Media, Agencies, Audience Targeting
Tips for Holiday Search Marketing Success
This season, 51% of consumers plan to buy holiday items online. Infographic shares insights to help make your search campaigns merry and bright.
- Posted by The Team
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- Search, Mobile, Trends, Audience Targeting
Moms Offer Great Opportunities for Mobile Marketers
Smartphones are the go-to parenting tool for busy moms. These studies share insights into moms’ mobile habits and how marketers can better connect with them.
- Posted by The Team
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- Mobile, Trends, Audience Targeting
Video Content That’s Fresh as Today’s Headlines
Recent video highlights include our live report on President Obama’s ISIS address and new fashion features on Yahoo Style. Coming up are Yahoo Live concerts and Fantasy Football Live.
- Posted by The Team
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- Social Media, Yahoo Content, Trends, Video
Ad of the Week: Maybelline Throws Down a Challenge on Yahoo Beauty
Beauty brand uses video splash ad format to help the lash-challenged.
- Posted by The Team
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- Video, Native, Yahoo Content
How Advertisers Can Connect with More Holiday Shoppers
From mobile to social to culturally diverse Santas, these ad execs offer ways for brands to engage more shoppers this holiday season.
- Posted by The Team
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- Agencies, Mobile, Social Media, Audience Targeting
How Marketers Can Take Advantage of the Shift to Mobile Video
Over 200 million U.S. mobile users regularly watch video on their devices. Yahoo’s Anna Robertson shares lessons learned that can help marketers enhance their mobile strategies.
- Posted by The Team
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- Video, Mobile, Trends
Small Medical Company Cuts Costs and Builds Sales with Yahoo Gemini
Native ads bring a 10% jump in sales for a two-person firm that sells products to help children suffering from eczema.
- Posted by The Team
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- Native, Mobile, Search, Audience Targeting
Programmatic Advertising Spend Doubles in 2014
Display leads the way, but new survey forecasts big increases in automated buying of mobile and video ads over the next year.
- Posted by The Team
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- Trends, Mobile, Video
A New Monetization Solution: Yahoo Recommends
Introducing a personalized recommendation engine with native ad unit.
- Posted by The Team
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- Native, Audience Targeting
Ad of the Week: BMW Drives Home its Message on Yahoo Mail
Revved up video ad introduces millions to the 4 Series Gran Coupe
- Posted by The Team
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- Video, Yahoo Content, Agencies
Video: Adapt Mobile Marketing Strategies to Changing Consumer Behavior
Yahoo VP Lauren Weinberg shares insights into the evolving behavior of mobile consumers to help advertisers engage them more effectively.
- Posted by The Team
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- Mobile, Audience Targeting, Insights
National Digital Ad Agency Boosts Leads and Conversions with Yahoo Gemini
WebMetro uses native ads to drive 43% of leads for major energy provider.
- Posted by The Team
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- Native, Mobile, Audience Targeting
Introducing Yahoo Style: Your Style Destination
A new digital magazine with a sophisticated, fresh take on fashion.
- Posted by The Team
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- Yahoo Content, Agencies, Native
Meet a Media Planner: Josh Berkley of Starcom
Staying a step ahead, getting bullish on beacons, and writing his own jams.
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- Agencies
Video Content That’s Resonating with Viewers
Online video viewers flocked to our Emmys coverage and exclusive Taylor Swift event. See what sent video views soaring as well as upcoming opportunities to connect with your audience.
- Posted by The Team
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- Video, Yahoo Content
Ad of the Week: Best Buy Runs a Trio of Splash Ads Aimed at Back-to-School Shoppers
Retailer helps a new college kid hit the ground running in video ad run on Yahoo Food, Yahoo Travel, and Yahoo Movies.
- Posted by The Team
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- Native, Agencies, Creative
Get Your SEM Campaigns Ready for Fall Launches of New Web Devices
With the release of new smartphones, tablets, and other devices coming up, savvy marketers are getting ready to connect with tech-minded consumers.
- Posted by The Team
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- Search, Mobile, Audience Targeting
Time to Shift Your SEM Holiday Campaigns into High Gear
With a shortened holiday season, shoppers will rely on the Web for help more than ever. Here’s how to connect with the growing ranks of online consumers.
- Posted by The Team
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- Search, Mobile, Native
Mobile Search, Holiday Marketing, and Native Ads Lead the Way at SMX East
Don’t miss these panels and our session on maximizing ROI with Yahoo Gemini. Register now for a 10% discount for this Sept. 30-Oct. 2 event in NYC.
- Posted by The Team
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- Search, Mobile, Native, Trends
Meet Gen Z, the Next Big Audience for Marketers
More than 25% of the nation’s population is age 19 and under, and savvy marketers are already adapting their strategies to reach them.
- Posted by The Team
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- Audience Targeting, Trends
Manage Search Campaigns More Efficiently with the New Bing Ads Editor
Enhanced version of valuable bulk-editing tool offers features to help boost campaign performance.
- Posted by The Team
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- Search
An Insider’s View of Native Advertising
Native advertising is top of mind for digital marketers, says Yahoo Account Director Tom Giovingo, who shares front-line insights into the special appeal for brands.
- Posted by The Team
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- Native, Insights, Trends
Make Your Holiday Search Campaigns Something to Celebrate
Mobile, Product Ads, and bid modifiers can help boost your results, says RKG’s Mark Ballard
- Posted by The Team
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- Search
Infographic: How to Connect with Millennial Consumers
These insights will help marketers reach this highly sought-after demographic that makes up 27% of the U.S. population and lives largely online
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- Insights, Trends
Ad of the Week: Lancôme Makes a Splash on Yahoo Beauty
Beauty brand uses video splash ad format featuring Kate Winslet to give its Rénergie product a lift
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Understanding the New Ways Consumers Use Mobile
Mobile is changing everything for consumers, and that's creating some exciting opportunities for marketers, says Yahoo VP Lauren Weinberg at ClickZ Live San Francisco.
- Posted by The Team
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- Mobile, Insights, Trends, Media Planning
Using Programmatic to Increase User Engagement
Making more ad formats available for automated buying can open new possibilities for programmatic, says Yahoo VP Dennis Buchheim at the Digiday Platform Summit.
- Posted by The Team
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- Trends, Media Planning, Native
Use a Smart Mobile Strategy to Counter Showrooming Shoppers
45% of consumers ages 18-44 visit stores to check out products they plan to buy online. Here’s how brick-and-mortar retailers can fight back.
- Posted by The Team
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- Mobile, Media Planning
Yahoo Advertisers Can Now Ensure and Verify Audience Delivery
Providing unique measurement capabilities by integrating comScore’s vCE throughout our unified ad solution.
- Posted by The Team
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- Agencies, Media Planning, Trends
The Secrets of Online Marketing to Men and Women
Infographic shares insights into the unique online shopping habits of men and women---and which marketing tactics work best for each.
- Posted by The Team
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- Audience Targeting, Trends
Video: 2014 Yahoo Media Stars Remember Cannes Lions
Our four U.S. winners share the highlights of their trip to the world’s premier advertising event.
- Posted by The Team
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- Video, Agencies
Who’s Doing Native Advertising Right?
Ad execs weigh in on the secrets to successful native advertising and pick brands they think are leading the way.
- Posted by The Team
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- Native, Agencies, Trends
The Latest Trends Driving Online Video Advertising
Infographic shares our research into video viewers’ favorite content, devices, and more.
- Posted by The Team
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- Video, Trends, Insights
Scooping Up the Secrets of Ice Cream Searchers
In honor of National Ice Cream Month, our search experts share some tasty stats that show what matters the most to sweet-toothed consumers.
- Posted by The Team
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- Search, Audience Targeting
HBO Enraptures Viewers with a Multi-Video Ad for Eerie New Drama “The Leftovers”
To entice users to enter a strange new world where millions have suddenly vanished, HBO takes over the Yahoo homepage with an interactive video ad.
- Posted by Thomas Lady
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- Agencies, Creative
Making the Most of Mobile’s Opportunities
This August 7 webinar is packed with actionable insights to help marketers fine-tune their mobile strategies to better connect with smartphone and tablet shoppers.
- Posted by The Team
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- Mobile, Trends, Insights
How Online Universities Can Fill Up Their Classes
Infographic shares insights from our recent study that shows how marketers can help education brands turn shoppers into students.
- Posted by The Team
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- Audience Targeting, Insights, Media Planning
Yahoo Gemini Native Ads Unleash a Flood of Great Results
Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini.
- Posted by The Team
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- Native, Mobile, Search, Trends
Video: Bringing It All Together with the Unified Advertising Solution
See how you can boost results using the industry’s only unified approach to digital advertising, which spans premium and audience-focused display, video, native, and search advertising.
- Posted by The Team
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- Video, Native, Search
Introducing Yahoo Health
A new digital magazine focused on the latest health and wellness topics
- Posted by The Team
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- Yahoo Content, Native
The Behaviors of Mobile Searchers
25% of all search queries are made on mobile devices. Infographic shares insights into the habits of mobile searchers to help marketers connect with them.
- Posted by The Team
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- Mobile, Search, Native, Trends
Be the Valedictorian of Search Marketing this Back-to-School Season
Online shoppers will spend 41% more on back-to-school products and services than other shoppers. Here’s how to engage them.
- Posted by The Team
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- Search, Audience Targeting, Mobile
Three Ways to Ensure People Watch Your Video Ads
The growth of video programming across screens means more opportunities for marketers. Our VP of Video Sales Andrew Snyder shares best practices for connecting with video viewers.
- Posted by Andrew Snyder
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- Video, Trends
Revitalize Your Mobile Ad Strategy at ClickZ Live San Francisco
Learn how to boost results by combining the power of mobile search and native ads with Yahoo Gemini. Sign up now to save $500 for the event on August 11-14.
- Posted by The Team
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- Mobile, Native, Events
What’s Behind the Boom in Native Advertising and Programmatic Buying?
Infographic looks at what’s attracting marketers, their plans for each approach, and what they view as major challenges.
- Posted by The Team
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- Native, Audience Targeting, Trends
The Basics of Programmatic Ad Buying
Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.
- Posted by The Team
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- Agencies, Media Planning, Trends
The Power of Multi-Screen Marketing
Showing ads on multiple screens raises key brand metrics, says infographic.
- Posted by The Team
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- Audience Targeting, Trends
Make Travel Bookings Take Off with Native Ads and Content Marketing
Webinar recording provides expert insights into travel consumers’ behavior and how to engage them with new ad formats.
- Posted by The Team
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- Audience Targeting, Native
Yahoo Media Stars Look Back at Their Trip to Cannes Lions
Willis Chan, Brittany Halldorson, Mike Keaveny, and Chris Henty share memories of going to the ad industry’s premier event as Yahoo Media Stars.
- Posted by The Team
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- Agencies, Events
Reach Millions on Mobile with Yahoo Gemini
Video gives valuable insights into consumers’ mobile usage and best practices for mobile advertising.
- Posted by The Team
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- Topics
- Native, Mobile, Video
Introducing Yahoo Prime View, a New Way to Buy Viewable Impressions
New viewability methodology is MRC-accredited and available for display ads on Yahoo.
- Posted by Scott Burke
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- Agencies, Media Planning
Getting the Most Out of Native Advertising
Webinar recording shares insights on how to boost the results of native ad campaigns with Yahoo Gemini.
- Posted by The Team
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- Native, Mobile, Insights, Trends
Auto Insurance Consumers are Shifting to the Web
They want mobile service and personalized offers, and this infographic shows marketers how to do it.
- Posted by The Team
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- Audience Targeting, Mobile, Native, Insights
Netflix Breaks Out Full-Page Video Ad for Prison Series “Orange Is the New Black”
To promote launch of acclaimed show's second season, Netflix takes over the Yahoo log-in page with our new high-impact video ad format.
- Posted by The Team
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- Agencies, Video
World Cup Provides Search Advertisers Plenty of Chances to Score
Soccer tournament is available on nearly 6 billion screens, 57% of them online devices. Here’s how to reach those passionate fans.
- Posted by The Team
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- Search, Audience Targeting, Events
Beauty and Cosmetics Buzz Abounds on Yahoo and Tumblr
Insights from Yahoo helped determine this year’s “Most Buzzed About” winner at the CEW Insiders’ Choice Beauty Awards.
- Posted by The Team
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- Audience Targeting, Social Media
Tumblr Sponsored Posts Now Promoted on Yahoo
Lionsgate, Lexus, and Lipton showcase the creativity and scale of content marketing.
- Posted by The Team
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- Agencies, Creative, Yahoo Content
How to Engage Millennials with Content Marketing
New study delves deep into understanding Millennial behavior, and outlines strategic principles and creative tactics for developing compelling content marketing.
- Posted by The Team
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- Insights, Audience Targeting
Mobile Plays a Vital Role in Consumer Purchase Decisions
50% of online shoppers say mobile is the most important resource in the purchase process, according to this infographic.
- Posted by The Team
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- Mobile, Trends
OFF!’s Photo-Sharing Ad Invites Consumers to Explore the Great Bug-Free Outdoors
Engaging scenic ad on Yahoo homepage lets you “find your inner nature photographer” with its VistaCam and show off your pics on social.
- Posted by Thomas Lady
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- Agencies, Creative, Social Media
Introducing Yahoo Beauty
A new digital magazine that will inspire readers to live beautifully
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- Topics
- Yahoo Content
Look Out, Cannes Lions! Here Come the Yahoo Media Stars
Get to know our four U.S. winners before they take off for France and jump into the premier advertising event of the year.
- Posted by The Team
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- Topics
- Agencies, Events
Take a Mobile-First Approach to Native Advertising
Infographic shares best practices from Yahoo and the Wharton Future of Advertising Program for getting the most out of mobile native advertising.
- Posted by The Team
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- Topics
- Native, Mobile, Trends
Making an Impact with Native Advertising
Get expert advice on how native ads can boost results in your brand and mobile marketing campaigns at our June 18 webinar.
- Posted by The Team
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- Topics
- Native, Mobile, Insights
The Keys to Connecting with Millennial Shoppers
Millennials expect a seamless shopping experience across online, in-store, and mobile mediums. This infographic shows marketers how to deliver it to them.
- Posted by The Team
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- Audience Targeting, Trends, Mobile
How to Make Programmatic Advertising Work for You
New white paper looks at the current state of programmatic, the impact of mobile and native ads, and finding the right partner to realize its full potential.
- Posted by The Team
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- Insights, Mobile, Trends
Video Ad Shows How Drivers and Nissan Sentra Can Make Beautiful Music Together
The 2014 Sentra rocks the Yahoo homepage with its smartphone-centered technology, Bose audio system, and Billy Idol.
- Posted by Thomas Lady
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- Topics
- Agencies
Video: How to Use Personalization to Make Lasting Connections with Consumers
Yahoo VP Lauren Weinberg presents our latest research into what consumers expect from personalized ads to help you deliver what they want.
- Posted by The Team
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- Topics
- Video, Trends, Insights
Meet the Mobile Platform Shift
Consumers are rapidly moving their digital daily habits from PCs to mobile. Here’s what marketers can do to be right there with them.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
How to Turn Searchers into Shoppers with Product Ads
This video of our recent Product Ads webinar shows how to get great results from our new image-rich search ad format.
- Posted by The Team
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- Topics
- Search
Webinar Recap: ‘Tis the Season to Prep Your Campaigns for the Holidays
Holiday shopping webinar recording and infographic are loaded with insights for creating campaigns to make customers and marketers merry.
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- Audience Targeting, Insights, Trends
Webinar: How New Research and Online Ad Solutions Can Boost Your Travel Bookings
Learn about travel consumers’ behavior and how you can effectively reach them with new native and content marketing solutions during June 5 webinar.
- Posted by The Team
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- Audience Targeting, Insights, Trends
Understanding the Digital Daily Habits of Gens Y and Z
Recent webinar shares our research into these key consumers and how marketers can reach them. Get the full scoop from this recording.
- Posted by The Team
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- Insights, Trends, Audience Targeting
Announcing the Winners of the 2014 Yahoo Media Stars Competition
Our judges have selected four up-and-coming digital media stars to reap industry recognition and win a trip to Cannes Lions!
- Posted by The Team
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- Agencies
Calling all advertisers!
Receive up to $100,000 worth of advertising services on Yahoo by entering our case study program.
- Posted by The Team
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Getting Personalization Right
White paper shows how consumers expect more and better personalization of their digital experiences---and describes how advertisers can make lasting connections through personalization.
- Posted by The Team
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- Yahoo Content, Insights
Ask a Search Expert: How do I get Targeted Traffic Without Losing my Shirt?
Our search expert shares tips reduce campaign costs and improve click-through rates
Three New Enhancements Make Bulk Management of Your Search Ads Even Easier
Desktop tool is now faster and more intuitive for streamlined account management
- Posted by The Team
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- Search
Content Marketing, Mobile and Native are Key Themes for Day 1 of Internet Week
Yahoo’s Ned Brody delivers keynote on “The Rise of Creativity in Digital Storytelling,” while other Yahoo execs join panels on mobile and native advertising
- Posted by The Team
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- Events, Mobile, Native, Trends
Extending Yahoo Stream Ads Globally
Yahoo Stream Ads now available in new international markets
- Posted by The Team
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Five Ways to Get the Most from Yahoo Gemini
Fast-growing mobile search and native advertising platform makes buying simple and helps you engage customers across our vast network
- Posted by The Team
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- Topics
- Mobile, Native, Search
Yahoo Brings it Together at Internet Week New York
Internet Week New York is fast approaching! We’re bringing you insightful presentations you won’t want to miss, including a keynote by Ned Brody, Yahoo’s Head of the Americas.
- Posted by The Team
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Premiering Yahoo Movies
Today, we’re premiering the new Yahoo Movies, a digital magazine that provides movie lovers of all kinds—from blockbuster fanatics to indie-film obsessives—a ticket to the ultimate movie experience.
- Posted by The Team
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- Topics
- Yahoo Content
Taking a Mobile-First Approach to Native Advertising
New opportunities with Yahoo Gemini enhance the experience for consumers and advertisers
- Posted by The Team
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Vote for Your Favorite Yahoo Media Stars Videos
The top five vote-getters by May 13 earn bonus points to help them win a trip to Cannes
- Posted by The Team
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- Topics
- Agencies, Video, Media Planning
Meet a Media Planner: Alexa Martz of OMD
Connecting to the real world, sponsoring the NFL and the Olympics, and managing moods with music
- Posted by The Team
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- Topics
- Agencies, Media Planning
Local Search Spans Multiple Screens and Sites
Over 50% of local searches end in a purchase, according to this infographic.
- Posted by The Team
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- Topics
- Insights, Mobile, Search, Trends
Red Robin Targets Women with Classy Burger Ad on Yahoo Shine
The national restaurant chain entices women to try its delicious gourmet burgers with a pinky-raising game on our women's lifestyle site.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative
Breathe Easier! Yahoo Media Stars Deadline Moved to May 5
You have three additional days to fine-tune your entry and compete for a trip to Cannes Lions, industry recognition, and the experience of a lifetime.
- Posted by The Team
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- Topics
- Agencies, Events
How Advertisers Can Close the Opportunity Gap with Mobile Consumers
White paper shows advertisers are missing major opportunities to connect with mobile shoppers---and how to reshape their strategies for greater success.
- Posted by The Team
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- Topics
- Mobile, Insights, Trends
How Marketers Can Connect with Generations Y and Z Consumers
May 8 webinar will delve into the online daily habits of the Web’s largest buying audience and how advertisers can best reach them.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Insights
Win a Taste of France for Your Entire Agency
Show us your agency has the best and brightest talent, and you could win a fancy fete for your whole shop!
- Posted by The Team
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- Topics
- Agencies, Social Media, Video
Get the Scoop on Mobile Search and Native Advertising at SMX Advanced
Don’t miss our session on the Yahoo Gemini unified marketplace. Register now and get a 10% discount for the Seattle event on June 11-12.
- Posted by The Team
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- Topics
- Events, Mobile, Search
Turning Up the Volume with Yahoo Live
Our new channel offers viewers more exciting live content and brings brands a new way to reach them.
- Posted by The Team
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- Topics
- Yahoo Content, Events
Ready for Takeoff: Introducing Yahoo Travel
Dream it, see it, do it, share it!
- Posted by The Team
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- Topics
- Yahoo Content, Events, Native
Introducing New Video and Rich Media Advertising Opportunities from Yahoo
Enabling brand storytelling through unique video experiences.
- Posted by The Team
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- Topics
- Yahoo Content, Events, Video
Yahoo Partners with comScore to Simplify and Standardize Ad Measurement
comScore’s vCE will be Available to Yahoo Advertising Clients.
- Posted by The Team
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- Topics
- Events, Agencies
Yahoo Announces the First Two Original Comedies in Its New Lineup of Long-Form Shows
New shows join the growing collection of award-winning programming available on Yahoo.
- Posted by The Team
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- Topics
- Yahoo Content, Events
Planters Peanuts and Yahoo Drive Higher Results with Unified Advertising
Campaign combines video and display to help increase in-store sales.
- Posted by The Team
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- Topics
- Creative, Agencies, Yahoo Content
Top 3 Tips for Making Your Yahoo Media Stars Entry Stand Out From the Pack
IAB President and CEO Randall Rothenberg gives applicants valuable insight into how to put together a winning application and score that grand prize trip to Cannes.
- Posted by The Team
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- Topics
- Agencies, Events
Are Your SEM Campaigns Ready for a Busy Summer Travel Season?
Online travel sales are forecast to grow this year. These six tips will help you handle the increased demand.
- Posted by TheTeam
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- Topics
- Search, Audience Targeting
Lifetime’s Flashy Ad Promises the New Season of “Devious Maids” Will Be Steamier than Ever
To get fans in the mood for season two, interactive ad includes video teasers, custom music video, and a slew of social features.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative
Give Your Yahoo Media Stars Entry an Extra Edge with a Video
Earn bonus points with a short video that shows how Yahoo is part of your daily habits.
- Posted by TheTeam
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- Topics
- Agencies, Video
Retailers Slash Costs and Ramp Up Conversions with Product Ads
New image-rich ad format helps ecommerce marketer's clients boost return on ad spend by 98%.
- Posted by The Team
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- Topics
- Search, Agencies
12 Insights to Help Retail Search Advertisers
Our data on consumer search trends reveals ways that retail advertisers can boost their SEM results.
- Posted by The Team
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- Topics
- Insights, Audience Targeting, Trends
Video Advertisers Can Score Big with 2014 World Cup Fans
46% of fans say they want to watch online videos of the event across screens. More insights in this infographic.
- Posted by The Team
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- Topics
- Events, Video, Yahoo Content
2014 Fantasy Football Season Looks Like a Winner for Players and Brands
Game’s rapid growth, strong advertiser performance, and changing player habits covered at Yahoo Fantasy Football Summit.
- Posted by The Team
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- Topics
- Yahoo Content, Audience Targeting, Media Planning
Warner Bros. Targets Sports Fans with Video Ad for “Desolation of Smaug” Blu-Ray
Custom ad uses three videos and a game to persuade viewers to grab their own copy of the latest Hobbit movie.
- Posted by Thomas Lady
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- Topics
- Agencies, Video
Catching Up with the 2013 Yahoo Media Stars
Last year’s Yahoo Media Stars talk about how their careers have changed since winning the competition and offer tips to help this year’s entrants.
- Posted by The Team
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- Topics
- Agencies, Events, Media Planning
Supercharge Your Career by Entering the 2014 Yahoo Media Stars Competition
Enter by May 2 to win major industry recognition and an incredible trip to Cannes.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Events
How Travel Advertisers Can Boost Airline Bookings
Infographic shows how advertisers can move more travel prospects through the purchase funnel to conversion.
- Posted by The Team
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- Topics
- Media Planning, Yahoo Content, Audience Targeting
Sharing a Vision for Innovation and the Future of Media
Innovation in mobile, native advertising, and brand strategy were key discussion points at The Advertising Club of New York’s MEDIA:NOW event.
- Posted by The Team
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- Topics
- Events, Trends, Mobile
Nissan Shows Off Altima’s Zero-Gravity Seats Inspired by NASA
Spacey homepage ad gets consumers excited about new seats that simulate the natural position of weightlessness for more comfortable commuting.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Targeting Consumers by Time of Day Can Boost Search Ad Performance
Dayparting lets you schedule ads to hit peak traffic times, which can increase ad relevancy and your ROI. These steps can help you get started.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Reaching Consumers in a Fragmented Entertainment Marketplace
Personalization, content marketing, and branded videos emerge as key strategies at Variety’s entertainment industry marketing summit.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Connecting with Today’s Hyper-Connected Consumers
40% say they’ll buy more from retailers who personalize shopping across channels. More insights for marketers in this infographic.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Shaping the Future of Programmatic Advertising
Yahoo’s expanding the benefits of automated ad-buying across formats and campaigns, says Yahoo VP of Product Management Dennis Buchheim.
- Posted by The Team
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- Topics
- Audience Targeting, Agencies
Webinar Recap: Yahoo Gemini Vision and Impact
The latest in our webinar series on the new mobile search and native ad marketplace covered future ad formats and more. Catch up on the whole series with these three recordings.
- Posted by The Team
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- Topics
- Mobile, Search, Native
Amex Courts a New Kind of Customer with Video Ad for Its EveryDay Card
Tina Fey’s funny video helps Amex show that its new credit card is made for everyday people and purchases.
- Posted by Thomas Lady
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- Topics
- Creative, Yahoo Content, Agencies
The Top 6 Things Advertisers Should Know About Summer Travelers
Some 70% of U.S. adults will travel this summer. Our study shows how they use the Web to plan and book trips, and how you can engage them.
- Posted by The Team
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- Topics
- Insights, Video, Audience Targeting
Create the Mother of All Mother’s Day Search Campaigns
Over $20 billion will be spent on Mother’s Day gifts this year. These tips and insights can help get you ready for the upcoming shopping spree.
- Posted by The Team
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- Topics
- Search, Trends
The Secrets to Winning Millennials’ Brand Loyalty
77% of Millennials say they choose brands differently than their parents. This infographic shows what shapes their decisions.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Esurance One-Ups the Competition with Comical Video Ad
With videos starring folks who are hilariously behind the times, esurance positions itself as a modern company that’s a step ahead of its competitors.
- Posted by Thomas Lady
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- Topics
- Creative, Agencies
Video Content That's Number One with a Bullet
This week’s highlights include a live-stream of Shakira’s album release party; an exclusive clip from new movie “Noah”; special March Madness content; and expert tips for fantasy baseball players.
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- Video, Yahoo Content
Product Ads Use Images to Grab Searchers’ Attention
New ad format helps your offers stand out on Yahoo & Bing search pages.
- Posted by The Team
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- Topics
- Search, Creative
Yahoo’s Taking a Mobile-First Approach, Says CMO Kathy Savitt
Interview with eMarketer explores Yahoo’s mission to make the world’s daily digital habits inspiring and entertaining.
- Posted by The Team
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- Topics
- Mobile, Trends
Reimagining the Future of Digital Media with Top Chicago Ad Agencies
Razorfish, Mindshare, and Spark join us for two days of discussions, demos, and fun at our Agencyfest event.
- Posted by The Team
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- Topics
- Agencies, Events
Native Ads Take Center Stage at Festival of Media Asia Pacific (FOMA)
Yahoo and Wharton unveil new industry framework for native advertising.
- Posted by The Team
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- Topics
- Events, Native
What Are Brands Betting Their Ad Budgets on This Year?
Mobile? Social? Relevant-time marketing? Top agencies share insights into how brands are spending their ad dollars in 2014.
- Posted by The Team
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- Topics
- Agencies, Trends
Insights from the Digiday Publishing Summit
Yahoo is committed to simplifying the way it does business with publishers, says Yahoo VP of Ad Platforms Brian Silver.
- Posted by The Team
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- Topics
- Events, Trends
Three Tips to Get to the Head of the Class with Graduation Shoppers
32% of grad shoppers rely on the Web. Here’s how to engage and convert them.
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- Topics
- Search, Audience Targeting
Taking Video Advertising to the Next Level
Millions of consumers view online video daily, and Yahoo's Andrew Snyder shares new ways to connect with them at the Videonomics Summit.
- Posted by The Team
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- Topics
- Video, Trends, Events
Webinar Recap: Maximize Your Performance with Yahoo Gemini
Missed last week’s webinar on how to use our new unified marketplace for mobile search and native advertising? Check out this recording.
- Posted by The Team
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- Topics
- Native, Mobile, Search
Original Video That Scoops the Competition
Katie Couric’s exclusive talk with Michael Bloomberg; live coverage of the “Divergent” red-carpet premiere; and getting up close with the cast of HBO’s “Girls”
- Posted by The Team
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- Topics
- Video, Yahoo Content, Audience Targeting
The iPhone 5c Shows its True Colors in Apple’s Fun, Creative Ad
To promote the first iPhone that comes in colors, Apple’s ad challenges viewers to find the combination that reveals their personality.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Millennials Watch More Video---and Mainly on Mobile
Infographic shows that smartphones and tablets, not TV, are the gateways to engaging Millennial video viewers.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Mobile
Meet a Media Planner: Jaymie Hall of Initiative
Building social buzz for Kia, stealing the show at VidCon, and kicking back with turtles.
- Posted by The Team
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- Topics
- Agencies, Social Media
Webinar Recap: What Yahoo Gemini Means for Advertisers
Hundreds of advertisers tuned into our webinar on the new unified marketplace for mobile search and native advertising. Check out the recording now.
- Posted by The Team
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- Topics
- Mobile, Search, Audience Targeting
Introducing Yahoo Motion Ads
New ad format combines beautiful imagery and subtle animation for brand storytelling.
- Posted by The Team
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- Topics
- Creative
Muppets Help Brand the New Toyota Highlander as a Family-Friendly SUV
This interactive ad features Muppet games of skill that highlight the Highlander’s roomy interior to show it’s the perfect fit for families.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
The Daily Habits of Mobile Users
35% of mobile users sleep with their phones and tablets. Here’s why they’re so attached to their devices.
- Posted by The Team
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- Topics
- Mobile, Trends
Yahoo Tech Talks with Internet Movers and Shakers at SXSW
See in-depth interviews with Twitter’s Biz Stone, reddit’s Alexis Ohanian, Kickstarter’s Yancey Strickler, Humans of New York’s Brandon Stanton, and Web inventor Sir Tim Berners-Lee.
- Posted by The Team
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- Topics
- Yahoo Content, Trends, Events
Women Are the Real Power Behind Social Media
They’re more likely to interact with brands and use mobile devices to access social networks, says new infographic.
- Posted by The Team
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- Topics
- Social Media, Audience Targeting
How to Reach Millions of Mobile Consumers with Yahoo Gemini
Register today for our webinar series on Yahoo Gemini, our new mobile marketplace for mobile search and native advertising.
- Posted by The Team
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- Topics
- Mobile, Native
Chrysler Speaks to American Car Buyers with Patriotic Ad Starring Bob Dylan
The new Chrysler 200 takes on foreign competition with a five-channel video ad narrated by an American musical legend.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
10 Reasons Why SXSW 2014 Will Be Better Than Ever
We’re bringing big-name music and comedy, insights from industry leaders, and off-the-chart networking opportunities to Brazos Hall.
- Posted by The Team
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- Topics
- Events, Trends
How Mobile Consumers Research and Purchase Online
Consumers spend 15 hours a week researching products on their smartphones, according to new infographic.
- Posted by The Team
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- Topics
- Mobile, Audience Targeting
Boosting the Performance and ROI of Mobile Advertising
Brian Silver, Yahoo’s Vice President of Advertising Platforms, talks about taking on the big challenges in mobile advertising.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
Yahoo Driving Adoption of IAB SafeFrame
New ad technology helps advertisers deliver campaigns securely and inspires trust in consumers.
- Posted by The Team
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- Topics
- Trends
Insights into the Habits of Male Household Shoppers
67% actually enjoy shopping, says new study, and 50% choose what brands to buy with no input from spouses.
- Posted by The Team
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- Topics
- Trends, Audience Targeting
Custom Car Business Doubles Web Traffic with Yahoo Gemini
Native and mobile search ad campaigns drive growth while increasing return on ad spend.
- Posted by The Team
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- Topics
- Mobile, Native, Search, Insights
Webinar: New Powerful Search Tools to Drive Better Results
Register now to learn about new tools and features that can boost SEM campaign performance this holiday season and beyond at our Nov. 7 webinar.
- Posted by The Team
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- Topics
- Search, Mobile, Insights
More Volume for Product Ads in Time for Your Holiday SEM Campaigns
Product Ads now served on 100% of eligible Yahoo Bing Network search traffic.
- Posted by The Team
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- Topics
- Search, Native, Audience Targeting
New Ways to Ring In Great Results for Your Holiday SEM Campaigns
Our search expert recommends three new features to help retailers make their holiday seasons merry and bright on the Yahoo Bing Network.
- Posted by The Team
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- Topics
- Search, Native, Audience Targeting
Introducing Dot: One Tag, Endless Possibilities
Yahoo gives advertisers a simple way to measure and improve customer engagement across campaigns.
- Posted by The Team
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- Topics
- Search, Audience Targeting, Native
How to Help Ensure SEM Success this Holiday Season
The winter holidays are a hotly competitive season for search advertisers. These expert tips will help you get ready to play and win.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Travel Brands See Search Activity Take Off with Yahoo Travel Magazine Ads
Two travel advertisers see a double-digit lift in searches after exposure in the new digital magazine, according to study.
- Posted by The Team
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- Topics
- Search, Insights, Trends, Agencies
Infographic and Webinar: The Shopping Behaviors of Mobile Searchers
70% of mobile searches occur where there’s a PC or laptop nearby. This infographic and webinar recording share insights from our latest study on mobile searchers' shopping habits.
- Posted by The Team
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- Topics
- Search, Mobile, Insights, Trends
Wrapping up SMX East with Holiday SEM Tips
Search marketers get expert advice to make the most of the holiday selling season.
- Posted by The Team
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- Topics
- Search
Video and Mobile Search are Top Themes for Day 3 of Advertising Week and SMX East
Yahoo VP of Video Sales Andrew Snyder discusses the future of video ads, and panel shares tips on mobile search.
- Posted by The Team
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- Topics
- Mobile, Search, Video
Webinar: Become a Savvy Mobile Search Marketer
Our latest research into mobile searchers’ shopping habits will help your SEM campaigns do bigger business on smaller screens.
- Posted by The Team
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- Topics
- Search, Mobile, Insights
Learn How to Reach the Right Customers in Our Sessions at ClickZ Live Chicago
Our experts will show you how to get up and running with Yahoo Gemini ads. Sign up now and save $500 for a pass to the event on Nov. 3-6.
- Posted by The Team
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- Topics
- Mobile, Search, Events
Search Marketers Should Tune Into Multi-Tasking TV Watchers this Fall
Plenty of couch potatoes search the Web while watching TV, turning Fall into a prime time for SEM campaigns.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Four Enhanced Features to Help Search Marketers Connect with Customers
Our latest round of updates makes targeting sharper and campaign management easier on the Yahoo Bing Network.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Understanding the Shopping Habits of Mobile Searchers
41% of consumers conduct more searches on mobile devices than their PCs. Our new study shares insights that can help marketers better understand and engage mobile searchers.
- Posted by The Team
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- Topics
- Search, Social Media, Mobile, Native
Video: Yahoo Gemini Builds Engagement by Putting the User Experience First
Combining mobile search and native ads, Yahoo Gemini makes the user’s experience more enjoyable and your advertising more effective.
- Posted by The Team
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- Topics
- Video, Mobile, Native, Search
Tips for Holiday Search Marketing Success
This season, 51% of consumers plan to buy holiday items online. Infographic shares insights to help make your search campaigns merry and bright.
- Posted by The Team
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- Topics
- Search, Mobile, Trends, Audience Targeting
Small Medical Company Cuts Costs and Builds Sales with Yahoo Gemini
Native ads bring a 10% jump in sales for a two-person firm that sells products to help children suffering from eczema.
- Posted by The Team
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- Topics
- Native, Mobile, Search, Audience Targeting
Get Your SEM Campaigns Ready for Fall Launches of New Web Devices
With the release of new smartphones, tablets, and other devices coming up, savvy marketers are getting ready to connect with tech-minded consumers.
- Posted by The Team
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- Topics
- Search, Mobile, Audience Targeting
Time to Shift Your SEM Holiday Campaigns into High Gear
With a shortened holiday season, shoppers will rely on the Web for help more than ever. Here’s how to connect with the growing ranks of online consumers.
- Posted by The Team
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- Topics
- Search, Mobile, Native
Mobile Search, Holiday Marketing, and Native Ads Lead the Way at SMX East
Don’t miss these panels and our session on maximizing ROI with Yahoo Gemini. Register now for a 10% discount for this Sept. 30-Oct. 2 event in NYC.
- Posted by The Team
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- Topics
- Search, Mobile, Native, Trends
Manage Search Campaigns More Efficiently with the New Bing Ads Editor
Enhanced version of valuable bulk-editing tool offers features to help boost campaign performance.
- Posted by The Team
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- Topics
- Search
Make Your Holiday Search Campaigns Something to Celebrate
Mobile, Product Ads, and bid modifiers can help boost your results, says RKG’s Mark Ballard
- Posted by The Team
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- Topics
- Search
Scooping Up the Secrets of Ice Cream Searchers
In honor of National Ice Cream Month, our search experts share some tasty stats that show what matters the most to sweet-toothed consumers.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Yahoo Gemini Native Ads Unleash a Flood of Great Results
Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini.
- Posted by The Team
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- Topics
- Native, Mobile, Search, Trends
Video: Bringing It All Together with the Unified Advertising Solution
See how you can boost results using the industry’s only unified approach to digital advertising, which spans premium and audience-focused display, video, native, and search advertising.
- Posted by The Team
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- Topics
- Video, Native, Search
The Behaviors of Mobile Searchers
25% of all search queries are made on mobile devices. Infographic shares insights into the habits of mobile searchers to help marketers connect with them.
- Posted by The Team
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- Topics
- Mobile, Search, Native, Trends
Be the Valedictorian of Search Marketing this Back-to-School Season
Online shoppers will spend 41% more on back-to-school products and services than other shoppers. Here’s how to engage them.
- Posted by The Team
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- Topics
- Search, Audience Targeting, Mobile
World Cup Provides Search Advertisers Plenty of Chances to Score
Soccer tournament is available on nearly 6 billion screens, 57% of them online devices. Here’s how to reach those passionate fans.
- Posted by The Team
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- Topics
- Search, Audience Targeting, Events
How to Turn Searchers into Shoppers with Product Ads
This video of our recent Product Ads webinar shows how to get great results from our new image-rich search ad format.
- Posted by The Team
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- Topics
- Search
Three New Enhancements Make Bulk Management of Your Search Ads Even Easier
Desktop tool is now faster and more intuitive for streamlined account management
- Posted by The Team
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- Topics
- Search
Five Ways to Get the Most from Yahoo Gemini
Fast-growing mobile search and native advertising platform makes buying simple and helps you engage customers across our vast network
- Posted by The Team
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- Topics
- Mobile, Native, Search
Local Search Spans Multiple Screens and Sites
Over 50% of local searches end in a purchase, according to this infographic.
- Posted by The Team
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- Topics
- Insights, Mobile, Search, Trends
Get the Scoop on Mobile Search and Native Advertising at SMX Advanced
Don’t miss our session on the Yahoo Gemini unified marketplace. Register now and get a 10% discount for the Seattle event on June 11-12.
- Posted by The Team
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- Topics
- Events, Mobile, Search
Are Your SEM Campaigns Ready for a Busy Summer Travel Season?
Online travel sales are forecast to grow this year. These six tips will help you handle the increased demand.
- Posted by TheTeam
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- Topics
- Search, Audience Targeting
Retailers Slash Costs and Ramp Up Conversions with Product Ads
New image-rich ad format helps ecommerce marketer's clients boost return on ad spend by 98%.
- Posted by The Team
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- Topics
- Search, Agencies
Targeting Consumers by Time of Day Can Boost Search Ad Performance
Dayparting lets you schedule ads to hit peak traffic times, which can increase ad relevancy and your ROI. These steps can help you get started.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Webinar Recap: Yahoo Gemini Vision and Impact
The latest in our webinar series on the new mobile search and native ad marketplace covered future ad formats and more. Catch up on the whole series with these three recordings.
- Posted by The Team
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- Topics
- Mobile, Search, Native
Create the Mother of All Mother’s Day Search Campaigns
Over $20 billion will be spent on Mother’s Day gifts this year. These tips and insights can help get you ready for the upcoming shopping spree.
- Posted by The Team
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- Topics
- Search, Trends
Product Ads Use Images to Grab Searchers’ Attention
New ad format helps your offers stand out on Yahoo & Bing search pages.
- Posted by The Team
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- Topics
- Search, Creative
Three Tips to Get to the Head of the Class with Graduation Shoppers
32% of grad shoppers rely on the Web. Here’s how to engage and convert them.
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- Topics
- Search, Audience Targeting
Webinar Recap: Maximize Your Performance with Yahoo Gemini
Missed last week’s webinar on how to use our new unified marketplace for mobile search and native advertising? Check out this recording.
- Posted by The Team
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- Topics
- Native, Mobile, Search
Webinar Recap: What Yahoo Gemini Means for Advertisers
Hundreds of advertisers tuned into our webinar on the new unified marketplace for mobile search and native advertising. Check out the recording now.
- Posted by The Team
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- Topics
- Mobile, Search, Audience Targeting
Custom Car Business Doubles Web Traffic with Yahoo Gemini
Native and mobile search ad campaigns drive growth while increasing return on ad spend.
- Posted by The Team
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- Topics
- Mobile, Native, Search, Insights
Webinar: New Powerful Search Tools to Drive Better Results
Register now to learn about new tools and features that can boost SEM campaign performance this holiday season and beyond at our Nov. 7 webinar.
- Posted by The Team
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- Topics
- Search, Mobile, Insights
Why Video Advertising is a Must-Buy
The growth of mobile video and quality original online programming offer new opportunities for brands, says Yahoo’s Andrew Snyder at TVNext Summit.
- Posted by The Team
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- Topics
- Video, Mobile, Trends
Fans are Flocking to Mobile Sports Apps
Time spent on mobile sports apps jumps 210% from last year, according to Flurry Analytics.
- Posted by The Team
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- Topics
- Mobile, Trends
How to Reach Millennial Auto Shoppers
72% of Millennials plan to buy a new car in the next three years. Our new study shares insights into their auto-buying behaviors.
- Posted by The Team
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- Topics
- Mobile, Trends, Insights
15 Mind-Blowing Stats About the 2014 Holiday Shopping Season
Online shoppers are expected to spend $72.4 billion this holiday season, up $10 billion from last year. See more stats that should make marketers merry.
- Posted by The Team
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- Topics
- Media Planning, Mobile, Native
Infographic and Webinar: The Shopping Behaviors of Mobile Searchers
70% of mobile searches occur where there’s a PC or laptop nearby. This infographic and webinar recording share insights from our latest study on mobile searchers' shopping habits.
- Posted by The Team
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- Topics
- Search, Mobile, Insights, Trends
Video and Mobile Search are Top Themes for Day 3 of Advertising Week and SMX East
Yahoo VP of Video Sales Andrew Snyder discusses the future of video ads, and panel shares tips on mobile search.
- Posted by The Team
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- Topics
- Mobile, Search, Video
Picking the Right Partner for Programmatic
Are you a publisher ready to take full advantage of automated ad buying? Infographic lists 5 questions you should ask any potential programmatic partner.
- Posted by The Team
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- Topics
- Media Planning, Mobile, Trends
Personalization is Key to Reaching Audiences in a Crowded Web Marketplace
Yahoo VP Ken Fuchs discusses the quest to create deeper personalization technology at Digiday Publishing Summit.
- Posted by The Team
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- Topics
- Trends, Audience Targeting, Native, Mobile
Webinar: Become a Savvy Mobile Search Marketer
Our latest research into mobile searchers’ shopping habits will help your SEM campaigns do bigger business on smaller screens.
- Posted by The Team
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- Topics
- Search, Mobile, Insights
Learn How to Reach the Right Customers in Our Sessions at ClickZ Live Chicago
Our experts will show you how to get up and running with Yahoo Gemini ads. Sign up now and save $500 for a pass to the event on Nov. 3-6.
- Posted by The Team
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- Topics
- Mobile, Search, Events
Understanding the Shopping Habits of Mobile Searchers
41% of consumers conduct more searches on mobile devices than their PCs. Our new study shares insights that can help marketers better understand and engage mobile searchers.
- Posted by The Team
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- Topics
- Search, Social Media, Mobile, Native
Video: Yahoo Gemini Builds Engagement by Putting the User Experience First
Combining mobile search and native ads, Yahoo Gemini makes the user’s experience more enjoyable and your advertising more effective.
- Posted by The Team
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- Topics
- Video, Mobile, Native, Search
Tips for Holiday Search Marketing Success
This season, 51% of consumers plan to buy holiday items online. Infographic shares insights to help make your search campaigns merry and bright.
- Posted by The Team
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- Topics
- Search, Mobile, Trends, Audience Targeting
Moms Offer Great Opportunities for Mobile Marketers
Smartphones are the go-to parenting tool for busy moms. These studies share insights into moms’ mobile habits and how marketers can better connect with them.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
How Advertisers Can Connect with More Holiday Shoppers
From mobile to social to culturally diverse Santas, these ad execs offer ways for brands to engage more shoppers this holiday season.
- Posted by The Team
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- Topics
- Agencies, Mobile, Social Media, Audience Targeting
How Marketers Can Take Advantage of the Shift to Mobile Video
Over 200 million U.S. mobile users regularly watch video on their devices. Yahoo’s Anna Robertson shares lessons learned that can help marketers enhance their mobile strategies.
- Posted by The Team
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- Topics
- Video, Mobile, Trends
Small Medical Company Cuts Costs and Builds Sales with Yahoo Gemini
Native ads bring a 10% jump in sales for a two-person firm that sells products to help children suffering from eczema.
- Posted by The Team
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- Topics
- Native, Mobile, Search, Audience Targeting
Programmatic Advertising Spend Doubles in 2014
Display leads the way, but new survey forecasts big increases in automated buying of mobile and video ads over the next year.
- Posted by The Team
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- Topics
- Trends, Mobile, Video
Video: Adapt Mobile Marketing Strategies to Changing Consumer Behavior
Yahoo VP Lauren Weinberg shares insights into the evolving behavior of mobile consumers to help advertisers engage them more effectively.
- Posted by The Team
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- Topics
- Mobile, Audience Targeting, Insights
National Digital Ad Agency Boosts Leads and Conversions with Yahoo Gemini
WebMetro uses native ads to drive 43% of leads for major energy provider.
- Posted by The Team
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- Topics
- Native, Mobile, Audience Targeting
Get Your SEM Campaigns Ready for Fall Launches of New Web Devices
With the release of new smartphones, tablets, and other devices coming up, savvy marketers are getting ready to connect with tech-minded consumers.
- Posted by The Team
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- Topics
- Search, Mobile, Audience Targeting
Time to Shift Your SEM Holiday Campaigns into High Gear
With a shortened holiday season, shoppers will rely on the Web for help more than ever. Here’s how to connect with the growing ranks of online consumers.
- Posted by The Team
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- Topics
- Search, Mobile, Native
Mobile Search, Holiday Marketing, and Native Ads Lead the Way at SMX East
Don’t miss these panels and our session on maximizing ROI with Yahoo Gemini. Register now for a 10% discount for this Sept. 30-Oct. 2 event in NYC.
- Posted by The Team
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- Topics
- Search, Mobile, Native, Trends
Understanding the New Ways Consumers Use Mobile
Mobile is changing everything for consumers, and that's creating some exciting opportunities for marketers, says Yahoo VP Lauren Weinberg at ClickZ Live San Francisco.
- Posted by The Team
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- Topics
- Mobile, Insights, Trends, Media Planning
Use a Smart Mobile Strategy to Counter Showrooming Shoppers
45% of consumers ages 18-44 visit stores to check out products they plan to buy online. Here’s how brick-and-mortar retailers can fight back.
- Posted by The Team
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- Topics
- Mobile, Media Planning
Making the Most of Mobile’s Opportunities
This August 7 webinar is packed with actionable insights to help marketers fine-tune their mobile strategies to better connect with smartphone and tablet shoppers.
- Posted by The Team
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- Topics
- Mobile, Trends, Insights
Yahoo Gemini Native Ads Unleash a Flood of Great Results
Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini.
- Posted by The Team
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- Topics
- Native, Mobile, Search, Trends
The Behaviors of Mobile Searchers
25% of all search queries are made on mobile devices. Infographic shares insights into the habits of mobile searchers to help marketers connect with them.
- Posted by The Team
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- Topics
- Mobile, Search, Native, Trends
Be the Valedictorian of Search Marketing this Back-to-School Season
Online shoppers will spend 41% more on back-to-school products and services than other shoppers. Here’s how to engage them.
- Posted by The Team
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- Topics
- Search, Audience Targeting, Mobile
Revitalize Your Mobile Ad Strategy at ClickZ Live San Francisco
Learn how to boost results by combining the power of mobile search and native ads with Yahoo Gemini. Sign up now to save $500 for the event on August 11-14.
- Posted by The Team
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- Topics
- Mobile, Native, Events
Reach Millions on Mobile with Yahoo Gemini
Video gives valuable insights into consumers’ mobile usage and best practices for mobile advertising.
- Posted by The Team
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- Topics
- Native, Mobile, Video
Getting the Most Out of Native Advertising
Webinar recording shares insights on how to boost the results of native ad campaigns with Yahoo Gemini.
- Posted by The Team
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- Topics
- Native, Mobile, Insights, Trends
Auto Insurance Consumers are Shifting to the Web
They want mobile service and personalized offers, and this infographic shows marketers how to do it.
- Posted by The Team
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- Topics
- Audience Targeting, Mobile, Native, Insights
Mobile Plays a Vital Role in Consumer Purchase Decisions
50% of online shoppers say mobile is the most important resource in the purchase process, according to this infographic.
- Posted by The Team
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- Topics
- Mobile, Trends
Take a Mobile-First Approach to Native Advertising
Infographic shares best practices from Yahoo and the Wharton Future of Advertising Program for getting the most out of mobile native advertising.
- Posted by The Team
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- Topics
- Native, Mobile, Trends
Making an Impact with Native Advertising
Get expert advice on how native ads can boost results in your brand and mobile marketing campaigns at our June 18 webinar.
- Posted by The Team
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- Topics
- Native, Mobile, Insights
The Keys to Connecting with Millennial Shoppers
Millennials expect a seamless shopping experience across online, in-store, and mobile mediums. This infographic shows marketers how to deliver it to them.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Mobile
How to Make Programmatic Advertising Work for You
New white paper looks at the current state of programmatic, the impact of mobile and native ads, and finding the right partner to realize its full potential.
- Posted by The Team
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- Topics
- Insights, Mobile, Trends
Meet the Mobile Platform Shift
Consumers are rapidly moving their digital daily habits from PCs to mobile. Here’s what marketers can do to be right there with them.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
Content Marketing, Mobile and Native are Key Themes for Day 1 of Internet Week
Yahoo’s Ned Brody delivers keynote on “The Rise of Creativity in Digital Storytelling,” while other Yahoo execs join panels on mobile and native advertising
- Posted by The Team
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- Topics
- Events, Mobile, Native, Trends
Five Ways to Get the Most from Yahoo Gemini
Fast-growing mobile search and native advertising platform makes buying simple and helps you engage customers across our vast network
- Posted by The Team
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- Topics
- Mobile, Native, Search
Local Search Spans Multiple Screens and Sites
Over 50% of local searches end in a purchase, according to this infographic.
- Posted by The Team
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- Topics
- Insights, Mobile, Search, Trends
How Advertisers Can Close the Opportunity Gap with Mobile Consumers
White paper shows advertisers are missing major opportunities to connect with mobile shoppers---and how to reshape their strategies for greater success.
- Posted by The Team
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- Topics
- Mobile, Insights, Trends
Get the Scoop on Mobile Search and Native Advertising at SMX Advanced
Don’t miss our session on the Yahoo Gemini unified marketplace. Register now and get a 10% discount for the Seattle event on June 11-12.
- Posted by The Team
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- Topics
- Events, Mobile, Search
Sharing a Vision for Innovation and the Future of Media
Innovation in mobile, native advertising, and brand strategy were key discussion points at The Advertising Club of New York’s MEDIA:NOW event.
- Posted by The Team
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- Topics
- Events, Trends, Mobile
Webinar Recap: Yahoo Gemini Vision and Impact
The latest in our webinar series on the new mobile search and native ad marketplace covered future ad formats and more. Catch up on the whole series with these three recordings.
- Posted by The Team
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- Topics
- Mobile, Search, Native
Yahoo’s Taking a Mobile-First Approach, Says CMO Kathy Savitt
Interview with eMarketer explores Yahoo’s mission to make the world’s daily digital habits inspiring and entertaining.
- Posted by The Team
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- Topics
- Mobile, Trends
Webinar Recap: Maximize Your Performance with Yahoo Gemini
Missed last week’s webinar on how to use our new unified marketplace for mobile search and native advertising? Check out this recording.
- Posted by The Team
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- Topics
- Native, Mobile, Search
Millennials Watch More Video---and Mainly on Mobile
Infographic shows that smartphones and tablets, not TV, are the gateways to engaging Millennial video viewers.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Mobile
Webinar Recap: What Yahoo Gemini Means for Advertisers
Hundreds of advertisers tuned into our webinar on the new unified marketplace for mobile search and native advertising. Check out the recording now.
- Posted by The Team
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- Topics
- Mobile, Search, Audience Targeting
The Daily Habits of Mobile Users
35% of mobile users sleep with their phones and tablets. Here’s why they’re so attached to their devices.
- Posted by The Team
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- Topics
- Mobile, Trends
How to Reach Millions of Mobile Consumers with Yahoo Gemini
Register today for our webinar series on Yahoo Gemini, our new mobile marketplace for mobile search and native advertising.
- Posted by The Team
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- Topics
- Mobile, Native
How Mobile Consumers Research and Purchase Online
Consumers spend 15 hours a week researching products on their smartphones, according to new infographic.
- Posted by The Team
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- Topics
- Mobile, Audience Targeting
Boosting the Performance and ROI of Mobile Advertising
Brian Silver, Yahoo’s Vice President of Advertising Platforms, talks about taking on the big challenges in mobile advertising.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
Custom Car Business Doubles Web Traffic with Yahoo Gemini
Native and mobile search ad campaigns drive growth while increasing return on ad spend.
- Posted by The Team
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- Topics
- Mobile, Native, Search, Insights
Webinar: New Powerful Search Tools to Drive Better Results
Register now to learn about new tools and features that can boost SEM campaign performance this holiday season and beyond at our Nov. 7 webinar.
- Posted by The Team
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- Topics
- Search, Mobile, Insights
Travel Brands See Search Activity Take Off with Yahoo Travel Magazine Ads
Two travel advertisers see a double-digit lift in searches after exposure in the new digital magazine, according to study.
- Posted by The Team
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- Topics
- Search, Insights, Trends, Agencies
How to Reach Millennial Auto Shoppers
72% of Millennials plan to buy a new car in the next three years. Our new study shares insights into their auto-buying behaviors.
- Posted by The Team
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- Topics
- Mobile, Trends, Insights
Infographic and Webinar: The Shopping Behaviors of Mobile Searchers
70% of mobile searches occur where there’s a PC or laptop nearby. This infographic and webinar recording share insights from our latest study on mobile searchers' shopping habits.
- Posted by The Team
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- Topics
- Search, Mobile, Insights, Trends
New Study Quantifies the Impact of Advertising Environments
Yahoo VP Lauren Weinberg presents “Ad Environments: The Halo Effect” at IAB MIXX.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Insights
Webinar: Become a Savvy Mobile Search Marketer
Our latest research into mobile searchers’ shopping habits will help your SEM campaigns do bigger business on smaller screens.
- Posted by The Team
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- Topics
- Search, Mobile, Insights
Video: Adapt Mobile Marketing Strategies to Changing Consumer Behavior
Yahoo VP Lauren Weinberg shares insights into the evolving behavior of mobile consumers to help advertisers engage them more effectively.
- Posted by The Team
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- Topics
- Mobile, Audience Targeting, Insights
An Insider’s View of Native Advertising
Native advertising is top of mind for digital marketers, says Yahoo Account Director Tom Giovingo, who shares front-line insights into the special appeal for brands.
- Posted by The Team
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- Topics
- Native, Insights, Trends
Infographic: How to Connect with Millennial Consumers
These insights will help marketers reach this highly sought-after demographic that makes up 27% of the U.S. population and lives largely online
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- Topics
- Insights, Trends
Understanding the New Ways Consumers Use Mobile
Mobile is changing everything for consumers, and that's creating some exciting opportunities for marketers, says Yahoo VP Lauren Weinberg at ClickZ Live San Francisco.
- Posted by The Team
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- Topics
- Mobile, Insights, Trends, Media Planning
The Latest Trends Driving Online Video Advertising
Infographic shares our research into video viewers’ favorite content, devices, and more.
- Posted by The Team
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- Topics
- Video, Trends, Insights
Making the Most of Mobile’s Opportunities
This August 7 webinar is packed with actionable insights to help marketers fine-tune their mobile strategies to better connect with smartphone and tablet shoppers.
- Posted by The Team
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- Topics
- Mobile, Trends, Insights
How Online Universities Can Fill Up Their Classes
Infographic shares insights from our recent study that shows how marketers can help education brands turn shoppers into students.
- Posted by The Team
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- Topics
- Audience Targeting, Insights, Media Planning
Getting the Most Out of Native Advertising
Webinar recording shares insights on how to boost the results of native ad campaigns with Yahoo Gemini.
- Posted by The Team
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- Topics
- Native, Mobile, Insights, Trends
Auto Insurance Consumers are Shifting to the Web
They want mobile service and personalized offers, and this infographic shows marketers how to do it.
- Posted by The Team
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- Topics
- Audience Targeting, Mobile, Native, Insights
How to Engage Millennials with Content Marketing
New study delves deep into understanding Millennial behavior, and outlines strategic principles and creative tactics for developing compelling content marketing.
- Posted by The Team
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- Topics
- Insights, Audience Targeting
Making an Impact with Native Advertising
Get expert advice on how native ads can boost results in your brand and mobile marketing campaigns at our June 18 webinar.
- Posted by The Team
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- Topics
- Native, Mobile, Insights
How to Make Programmatic Advertising Work for You
New white paper looks at the current state of programmatic, the impact of mobile and native ads, and finding the right partner to realize its full potential.
- Posted by The Team
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- Topics
- Insights, Mobile, Trends
Video: How to Use Personalization to Make Lasting Connections with Consumers
Yahoo VP Lauren Weinberg presents our latest research into what consumers expect from personalized ads to help you deliver what they want.
- Posted by The Team
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- Topics
- Video, Trends, Insights
Webinar Recap: ‘Tis the Season to Prep Your Campaigns for the Holidays
Holiday shopping webinar recording and infographic are loaded with insights for creating campaigns to make customers and marketers merry.
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- Topics
- Audience Targeting, Insights, Trends
Webinar: How New Research and Online Ad Solutions Can Boost Your Travel Bookings
Learn about travel consumers’ behavior and how you can effectively reach them with new native and content marketing solutions during June 5 webinar.
- Posted by The Team
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- Topics
- Audience Targeting, Insights, Trends
Understanding the Digital Daily Habits of Gens Y and Z
Recent webinar shares our research into these key consumers and how marketers can reach them. Get the full scoop from this recording.
- Posted by The Team
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- Topics
- Insights, Trends, Audience Targeting
Getting Personalization Right
White paper shows how consumers expect more and better personalization of their digital experiences---and describes how advertisers can make lasting connections through personalization.
- Posted by The Team
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- Topics
- Yahoo Content, Insights
Local Search Spans Multiple Screens and Sites
Over 50% of local searches end in a purchase, according to this infographic.
- Posted by The Team
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- Topics
- Insights, Mobile, Search, Trends
How Advertisers Can Close the Opportunity Gap with Mobile Consumers
White paper shows advertisers are missing major opportunities to connect with mobile shoppers---and how to reshape their strategies for greater success.
- Posted by The Team
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- Topics
- Mobile, Insights, Trends
How Marketers Can Connect with Generations Y and Z Consumers
May 8 webinar will delve into the online daily habits of the Web’s largest buying audience and how advertisers can best reach them.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Insights
12 Insights to Help Retail Search Advertisers
Our data on consumer search trends reveals ways that retail advertisers can boost their SEM results.
- Posted by The Team
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- Topics
- Insights, Audience Targeting, Trends
The Top 6 Things Advertisers Should Know About Summer Travelers
Some 70% of U.S. adults will travel this summer. Our study shows how they use the Web to plan and book trips, and how you can engage them.
- Posted by The Team
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- Topics
- Insights, Video, Audience Targeting
Infographic: How Price Shapes the Consumer’s Path to Purchase
Shoppers looking for big-ticket items behave differently than smaller spenders. This infographic shares insights into both ends of the spectrum to help marketers reach their target audiences.
- Posted by The Team
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- Topics
- Audience Targeting, Media Planning, Trends
15 Mind-Blowing Stats About the 2014 Holiday Shopping Season
Online shoppers are expected to spend $72.4 billion this holiday season, up $10 billion from last year. See more stats that should make marketers merry.
- Posted by The Team
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- Topics
- Media Planning, Mobile, Native
How Brands Can Turn Millennials into Loyal Customers
Adweek shares insights from three studies to help brands build lasting relationships with this key demographic.
- Posted by The Team
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- Topics
- Audience Targeting, Media Planning, Trends
New Study Quantifies the Impact of Advertising Environments
Yahoo VP Lauren Weinberg presents “Ad Environments: The Halo Effect” at IAB MIXX.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Insights
Picking the Right Partner for Programmatic
Are you a publisher ready to take full advantage of automated ad buying? Infographic lists 5 questions you should ask any potential programmatic partner.
- Posted by The Team
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- Topics
- Media Planning, Mobile, Trends
Understanding the New Ways Consumers Use Mobile
Mobile is changing everything for consumers, and that's creating some exciting opportunities for marketers, says Yahoo VP Lauren Weinberg at ClickZ Live San Francisco.
- Posted by The Team
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- Topics
- Mobile, Insights, Trends, Media Planning
Using Programmatic to Increase User Engagement
Making more ad formats available for automated buying can open new possibilities for programmatic, says Yahoo VP Dennis Buchheim at the Digiday Platform Summit.
- Posted by The Team
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- Topics
- Trends, Media Planning, Native
Use a Smart Mobile Strategy to Counter Showrooming Shoppers
45% of consumers ages 18-44 visit stores to check out products they plan to buy online. Here’s how brick-and-mortar retailers can fight back.
- Posted by The Team
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- Topics
- Mobile, Media Planning
Yahoo Advertisers Can Now Ensure and Verify Audience Delivery
Providing unique measurement capabilities by integrating comScore’s vCE throughout our unified ad solution.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Trends
How Online Universities Can Fill Up Their Classes
Infographic shares insights from our recent study that shows how marketers can help education brands turn shoppers into students.
- Posted by The Team
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- Topics
- Audience Targeting, Insights, Media Planning
The Basics of Programmatic Ad Buying
Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Trends
Introducing Yahoo Prime View, a New Way to Buy Viewable Impressions
New viewability methodology is MRC-accredited and available for display ads on Yahoo.
- Posted by Scott Burke
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- Topics
- Agencies, Media Planning
Vote for Your Favorite Yahoo Media Stars Videos
The top five vote-getters by May 13 earn bonus points to help them win a trip to Cannes
- Posted by The Team
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- Topics
- Agencies, Video, Media Planning
Meet a Media Planner: Alexa Martz of OMD
Connecting to the real world, sponsoring the NFL and the Olympics, and managing moods with music
- Posted by The Team
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- Topics
- Agencies, Media Planning
2014 Fantasy Football Season Looks Like a Winner for Players and Brands
Game’s rapid growth, strong advertiser performance, and changing player habits covered at Yahoo Fantasy Football Summit.
- Posted by The Team
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- Topics
- Yahoo Content, Audience Targeting, Media Planning
Catching Up with the 2013 Yahoo Media Stars
Last year’s Yahoo Media Stars talk about how their careers have changed since winning the competition and offer tips to help this year’s entrants.
- Posted by The Team
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- Topics
- Agencies, Events, Media Planning
Supercharge Your Career by Entering the 2014 Yahoo Media Stars Competition
Enter by May 2 to win major industry recognition and an incredible trip to Cannes.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Events
How Travel Advertisers Can Boost Airline Bookings
Infographic shows how advertisers can move more travel prospects through the purchase funnel to conversion.
- Posted by The Team
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- Topics
- Media Planning, Yahoo Content, Audience Targeting
How to Use Content Marketing to Create Compelling Brand Stories
61% of consumers are more likely to buy from companies that deliver custom content, says this week’s infographic.
- Posted by The Team
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- Topics
- Audience Targeting, Social Media, Trends, Creative
Ad of the Week: Best Buy Runs a Trio of Splash Ads Aimed at Back-to-School Shoppers
Retailer helps a new college kid hit the ground running in video ad run on Yahoo Food, Yahoo Travel, and Yahoo Movies.
- Posted by The Team
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- Topics
- Native, Agencies, Creative
HBO Enraptures Viewers with a Multi-Video Ad for Eerie New Drama “The Leftovers”
To entice users to enter a strange new world where millions have suddenly vanished, HBO takes over the Yahoo homepage with an interactive video ad.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative
Tumblr Sponsored Posts Now Promoted on Yahoo
Lionsgate, Lexus, and Lipton showcase the creativity and scale of content marketing.
- Posted by The Team
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- Topics
- Agencies, Creative, Yahoo Content
OFF!’s Photo-Sharing Ad Invites Consumers to Explore the Great Bug-Free Outdoors
Engaging scenic ad on Yahoo homepage lets you “find your inner nature photographer” with its VistaCam and show off your pics on social.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative, Social Media
Red Robin Targets Women with Classy Burger Ad on Yahoo Shine
The national restaurant chain entices women to try its delicious gourmet burgers with a pinky-raising game on our women's lifestyle site.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative
Planters Peanuts and Yahoo Drive Higher Results with Unified Advertising
Campaign combines video and display to help increase in-store sales.
- Posted by The Team
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- Topics
- Creative, Agencies, Yahoo Content
Lifetime’s Flashy Ad Promises the New Season of “Devious Maids” Will Be Steamier than Ever
To get fans in the mood for season two, interactive ad includes video teasers, custom music video, and a slew of social features.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative
Amex Courts a New Kind of Customer with Video Ad for Its EveryDay Card
Tina Fey’s funny video helps Amex show that its new credit card is made for everyday people and purchases.
- Posted by Thomas Lady
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- Topics
- Creative, Yahoo Content, Agencies
Esurance One-Ups the Competition with Comical Video Ad
With videos starring folks who are hilariously behind the times, esurance positions itself as a modern company that’s a step ahead of its competitors.
- Posted by Thomas Lady
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- Topics
- Creative, Agencies
Product Ads Use Images to Grab Searchers’ Attention
New ad format helps your offers stand out on Yahoo & Bing search pages.
- Posted by The Team
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- Topics
- Search, Creative
Introducing Yahoo Motion Ads
New ad format combines beautiful imagery and subtle animation for brand storytelling.
- Posted by The Team
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- Topics
- Creative
Travel Brands See Search Activity Take Off with Yahoo Travel Magazine Ads
Two travel advertisers see a double-digit lift in searches after exposure in the new digital magazine, according to study.
- Posted by The Team
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- Topics
- Search, Insights, Trends, Agencies
Programmatic and Premium Take Center Stage on Day Two of Ad Week
Yahoo's Head of the Americas Ned Brody joins the Masters of Monetization panel, and editors of four digital magazines share keys to successful content.
- Posted by The Team
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- Topics
- Agencies, Events, Trends
New Study Quantifies the Impact of Advertising Environments
Yahoo VP Lauren Weinberg presents “Ad Environments: The Halo Effect” at IAB MIXX.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Insights
Advertising Technology in the Spotlight as Advertising Week Kicks Off
Day-One highlights include AKQA’s Scott Symonds discussing the interplay of advertising art and science, and a panel of programmatic experts.
- Posted by
The Team
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- Topics
- Agencies, Audience Targeting, Trends, Events
Meet a Media Planner: Joseph “Fitz” Maro of 360i
Guiding leading brands, making graffiti art, and breaching the digital divide.
- Posted by The Team
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- Topics
- Agencies
Next Stop, Advertising Week!
Exciting schedule of events, including Yahoo CEO Marissa Mayer at the Times Center Stage.
- Posted by By Ned Brody, Yahoo Head of the Americas
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- Topics
- Events, Agencies, Yahoo Content
Tumblr's High-End Audience a Top Draw for Advertisers
Adweek cites studies showing Tumblr drives more valuable retail referrals than other social media sites.
- Posted by The Team
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- Topics
- Trends, Social Media, Agencies, Audience Targeting
How Advertisers Can Connect with More Holiday Shoppers
From mobile to social to culturally diverse Santas, these ad execs offer ways for brands to engage more shoppers this holiday season.
- Posted by The Team
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- Topics
- Agencies, Mobile, Social Media, Audience Targeting
Ad of the Week: BMW Drives Home its Message on Yahoo Mail
Revved up video ad introduces millions to the 4 Series Gran Coupe
- Posted by The Team
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- Topics
- Video, Yahoo Content, Agencies
Introducing Yahoo Style: Your Style Destination
A new digital magazine with a sophisticated, fresh take on fashion.
- Posted by The Team
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- Topics
- Yahoo Content, Agencies, Native
Meet a Media Planner: Josh Berkley of Starcom
Staying a step ahead, getting bullish on beacons, and writing his own jams.
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- Topics
- Agencies
Ad of the Week: Best Buy Runs a Trio of Splash Ads Aimed at Back-to-School Shoppers
Retailer helps a new college kid hit the ground running in video ad run on Yahoo Food, Yahoo Travel, and Yahoo Movies.
- Posted by The Team
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- Topics
- Native, Agencies, Creative
Yahoo Advertisers Can Now Ensure and Verify Audience Delivery
Providing unique measurement capabilities by integrating comScore’s vCE throughout our unified ad solution.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Trends
Video: 2014 Yahoo Media Stars Remember Cannes Lions
Our four U.S. winners share the highlights of their trip to the world’s premier advertising event.
- Posted by The Team
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- Topics
- Video, Agencies
Who’s Doing Native Advertising Right?
Ad execs weigh in on the secrets to successful native advertising and pick brands they think are leading the way.
- Posted by The Team
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- Topics
- Native, Agencies, Trends
HBO Enraptures Viewers with a Multi-Video Ad for Eerie New Drama “The Leftovers”
To entice users to enter a strange new world where millions have suddenly vanished, HBO takes over the Yahoo homepage with an interactive video ad.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative
The Basics of Programmatic Ad Buying
Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Trends
Yahoo Media Stars Look Back at Their Trip to Cannes Lions
Willis Chan, Brittany Halldorson, Mike Keaveny, and Chris Henty share memories of going to the ad industry’s premier event as Yahoo Media Stars.
- Posted by The Team
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- Topics
- Agencies, Events
Introducing Yahoo Prime View, a New Way to Buy Viewable Impressions
New viewability methodology is MRC-accredited and available for display ads on Yahoo.
- Posted by Scott Burke
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- Topics
- Agencies, Media Planning
Netflix Breaks Out Full-Page Video Ad for Prison Series “Orange Is the New Black”
To promote launch of acclaimed show's second season, Netflix takes over the Yahoo log-in page with our new high-impact video ad format.
- Posted by The Team
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- Topics
- Agencies, Video
Tumblr Sponsored Posts Now Promoted on Yahoo
Lionsgate, Lexus, and Lipton showcase the creativity and scale of content marketing.
- Posted by The Team
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- Topics
- Agencies, Creative, Yahoo Content
OFF!’s Photo-Sharing Ad Invites Consumers to Explore the Great Bug-Free Outdoors
Engaging scenic ad on Yahoo homepage lets you “find your inner nature photographer” with its VistaCam and show off your pics on social.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative, Social Media
Look Out, Cannes Lions! Here Come the Yahoo Media Stars
Get to know our four U.S. winners before they take off for France and jump into the premier advertising event of the year.
- Posted by The Team
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- Topics
- Agencies, Events
Video Ad Shows How Drivers and Nissan Sentra Can Make Beautiful Music Together
The 2014 Sentra rocks the Yahoo homepage with its smartphone-centered technology, Bose audio system, and Billy Idol.
- Posted by Thomas Lady
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- Topics
- Agencies
Announcing the Winners of the 2014 Yahoo Media Stars Competition
Our judges have selected four up-and-coming digital media stars to reap industry recognition and win a trip to Cannes Lions!
- Posted by The Team
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- Topics
- Agencies
Vote for Your Favorite Yahoo Media Stars Videos
The top five vote-getters by May 13 earn bonus points to help them win a trip to Cannes
- Posted by The Team
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- Topics
- Agencies, Video, Media Planning
Meet a Media Planner: Alexa Martz of OMD
Connecting to the real world, sponsoring the NFL and the Olympics, and managing moods with music
- Posted by The Team
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- Topics
- Agencies, Media Planning
Red Robin Targets Women with Classy Burger Ad on Yahoo Shine
The national restaurant chain entices women to try its delicious gourmet burgers with a pinky-raising game on our women's lifestyle site.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative
Breathe Easier! Yahoo Media Stars Deadline Moved to May 5
You have three additional days to fine-tune your entry and compete for a trip to Cannes Lions, industry recognition, and the experience of a lifetime.
- Posted by The Team
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- Topics
- Agencies, Events
Win a Taste of France for Your Entire Agency
Show us your agency has the best and brightest talent, and you could win a fancy fete for your whole shop!
- Posted by The Team
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- Topics
- Agencies, Social Media, Video
Yahoo Partners with comScore to Simplify and Standardize Ad Measurement
comScore’s vCE will be Available to Yahoo Advertising Clients.
- Posted by The Team
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- Topics
- Events, Agencies
Planters Peanuts and Yahoo Drive Higher Results with Unified Advertising
Campaign combines video and display to help increase in-store sales.
- Posted by The Team
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- Topics
- Creative, Agencies, Yahoo Content
Top 3 Tips for Making Your Yahoo Media Stars Entry Stand Out From the Pack
IAB President and CEO Randall Rothenberg gives applicants valuable insight into how to put together a winning application and score that grand prize trip to Cannes.
- Posted by The Team
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- Topics
- Agencies, Events
Lifetime’s Flashy Ad Promises the New Season of “Devious Maids” Will Be Steamier than Ever
To get fans in the mood for season two, interactive ad includes video teasers, custom music video, and a slew of social features.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative
Give Your Yahoo Media Stars Entry an Extra Edge with a Video
Earn bonus points with a short video that shows how Yahoo is part of your daily habits.
- Posted by TheTeam
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- Topics
- Agencies, Video
Retailers Slash Costs and Ramp Up Conversions with Product Ads
New image-rich ad format helps ecommerce marketer's clients boost return on ad spend by 98%.
- Posted by The Team
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- Topics
- Search, Agencies
Warner Bros. Targets Sports Fans with Video Ad for “Desolation of Smaug” Blu-Ray
Custom ad uses three videos and a game to persuade viewers to grab their own copy of the latest Hobbit movie.
- Posted by Thomas Lady
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- Topics
- Agencies, Video
Catching Up with the 2013 Yahoo Media Stars
Last year’s Yahoo Media Stars talk about how their careers have changed since winning the competition and offer tips to help this year’s entrants.
- Posted by The Team
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- Topics
- Agencies, Events, Media Planning
Supercharge Your Career by Entering the 2014 Yahoo Media Stars Competition
Enter by May 2 to win major industry recognition and an incredible trip to Cannes.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Events
Nissan Shows Off Altima’s Zero-Gravity Seats Inspired by NASA
Spacey homepage ad gets consumers excited about new seats that simulate the natural position of weightlessness for more comfortable commuting.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Shaping the Future of Programmatic Advertising
Yahoo’s expanding the benefits of automated ad-buying across formats and campaigns, says Yahoo VP of Product Management Dennis Buchheim.
- Posted by The Team
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- Topics
- Audience Targeting, Agencies
Amex Courts a New Kind of Customer with Video Ad for Its EveryDay Card
Tina Fey’s funny video helps Amex show that its new credit card is made for everyday people and purchases.
- Posted by Thomas Lady
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- Topics
- Creative, Yahoo Content, Agencies
Esurance One-Ups the Competition with Comical Video Ad
With videos starring folks who are hilariously behind the times, esurance positions itself as a modern company that’s a step ahead of its competitors.
- Posted by Thomas Lady
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- Topics
- Creative, Agencies
Reimagining the Future of Digital Media with Top Chicago Ad Agencies
Razorfish, Mindshare, and Spark join us for two days of discussions, demos, and fun at our Agencyfest event.
- Posted by The Team
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- Topics
- Agencies, Events
What Are Brands Betting Their Ad Budgets on This Year?
Mobile? Social? Relevant-time marketing? Top agencies share insights into how brands are spending their ad dollars in 2014.
- Posted by The Team
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- Topics
- Agencies, Trends
The iPhone 5c Shows its True Colors in Apple’s Fun, Creative Ad
To promote the first iPhone that comes in colors, Apple’s ad challenges viewers to find the combination that reveals their personality.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Meet a Media Planner: Jaymie Hall of Initiative
Building social buzz for Kia, stealing the show at VidCon, and kicking back with turtles.
- Posted by The Team
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- Topics
- Agencies, Social Media
Muppets Help Brand the New Toyota Highlander as a Family-Friendly SUV
This interactive ad features Muppet games of skill that highlight the Highlander’s roomy interior to show it’s the perfect fit for families.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Chrysler Speaks to American Car Buyers with Patriotic Ad Starring Bob Dylan
The new Chrysler 200 takes on foreign competition with a five-channel video ad narrated by an American musical legend.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Why Video Advertising is a Must-Buy
The growth of mobile video and quality original online programming offer new opportunities for brands, says Yahoo’s Andrew Snyder at TVNext Summit.
- Posted by The Team
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- Topics
- Video, Mobile, Trends
Yahoo Begins Production on New Original Comedy “Other Space”
Created by three-time Emmy nominee Paul Feig, space-themed comedy features top directors and a fresh young cast of stars.
- Posted by The Team
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- Topics
- Yahoo Content, Video
All-Star Cast Announced for New Yahoo Original Comedy
Andrew Santino and Malin Akerman join “Sin City Saints,” an offbeat pro basketball comedy series that comes to Yahoo this winter.
- Posted by The Team
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- Topics
- Yahoo Content, Video
Ad of the Week: TNT Announces New Cooking Show with a Bang on Yahoo Food
High-energy video ad captures the rowdy spirit of this culinary competition among “everyday cooks,” starring all-star chef Emeril Lagasse.
- Posted by The Team
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- Topics
- Native, Video, Trends, Social Media
Video and Mobile Search are Top Themes for Day 3 of Advertising Week and SMX East
Yahoo VP of Video Sales Andrew Snyder discusses the future of video ads, and panel shares tips on mobile search.
- Posted by The Team
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- Topics
- Mobile, Search, Video
Ad of the Week: NBC Targets Blacklisters on Yahoo Mail
TV network previews season 2 of its hit drama series "The Blacklist" with a high-impact video ad.
- Posted by The Team
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- Topics
- Native, Video
Ad of the Week: Wells Fargo Supports Wounded Veterans in a Journey of Healing
Moving video splash ad tells the story of 13 U.S. heroes, 6 epic months, and 14,505 feet of granite.
- Posted by The Team
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- Topics
- Video, Native
Video: Yahoo Gemini Builds Engagement by Putting the User Experience First
Combining mobile search and native ads, Yahoo Gemini makes the user’s experience more enjoyable and your advertising more effective.
- Posted by The Team
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- Topics
- Video, Mobile, Native, Search
Video Content That’s Fresh as Today’s Headlines
Recent video highlights include our live report on President Obama’s ISIS address and new fashion features on Yahoo Style. Coming up are Yahoo Live concerts and Fantasy Football Live.
- Posted by The Team
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- Topics
- Social Media, Yahoo Content, Trends, Video
Ad of the Week: Maybelline Throws Down a Challenge on Yahoo Beauty
Beauty brand uses video splash ad format to help the lash-challenged.
- Posted by The Team
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- Topics
- Video, Native, Yahoo Content
How Marketers Can Take Advantage of the Shift to Mobile Video
Over 200 million U.S. mobile users regularly watch video on their devices. Yahoo’s Anna Robertson shares lessons learned that can help marketers enhance their mobile strategies.
- Posted by The Team
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- Topics
- Video, Mobile, Trends
Programmatic Advertising Spend Doubles in 2014
Display leads the way, but new survey forecasts big increases in automated buying of mobile and video ads over the next year.
- Posted by The Team
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- Topics
- Trends, Mobile, Video
Ad of the Week: BMW Drives Home its Message on Yahoo Mail
Revved up video ad introduces millions to the 4 Series Gran Coupe
- Posted by The Team
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- Topics
- Video, Yahoo Content, Agencies
Video Content That’s Resonating with Viewers
Online video viewers flocked to our Emmys coverage and exclusive Taylor Swift event. See what sent video views soaring as well as upcoming opportunities to connect with your audience.
- Posted by The Team
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- Topics
- Video, Yahoo Content
Video: 2014 Yahoo Media Stars Remember Cannes Lions
Our four U.S. winners share the highlights of their trip to the world’s premier advertising event.
- Posted by The Team
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- Topics
- Video, Agencies
The Latest Trends Driving Online Video Advertising
Infographic shares our research into video viewers’ favorite content, devices, and more.
- Posted by The Team
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- Topics
- Video, Trends, Insights
Video: Bringing It All Together with the Unified Advertising Solution
See how you can boost results using the industry’s only unified approach to digital advertising, which spans premium and audience-focused display, video, native, and search advertising.
- Posted by The Team
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- Topics
- Video, Native, Search
Three Ways to Ensure People Watch Your Video Ads
The growth of video programming across screens means more opportunities for marketers. Our VP of Video Sales Andrew Snyder shares best practices for connecting with video viewers.
- Posted by Andrew Snyder
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- Topics
- Video, Trends
Reach Millions on Mobile with Yahoo Gemini
Video gives valuable insights into consumers’ mobile usage and best practices for mobile advertising.
- Posted by The Team
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- Topics
- Native, Mobile, Video
Netflix Breaks Out Full-Page Video Ad for Prison Series “Orange Is the New Black”
To promote launch of acclaimed show's second season, Netflix takes over the Yahoo log-in page with our new high-impact video ad format.
- Posted by The Team
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- Topics
- Agencies, Video
Video: How to Use Personalization to Make Lasting Connections with Consumers
Yahoo VP Lauren Weinberg presents our latest research into what consumers expect from personalized ads to help you deliver what they want.
- Posted by The Team
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- Topics
- Video, Trends, Insights
Vote for Your Favorite Yahoo Media Stars Videos
The top five vote-getters by May 13 earn bonus points to help them win a trip to Cannes
- Posted by The Team
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- Topics
- Agencies, Video, Media Planning
Win a Taste of France for Your Entire Agency
Show us your agency has the best and brightest talent, and you could win a fancy fete for your whole shop!
- Posted by The Team
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- Topics
- Agencies, Social Media, Video
Introducing New Video and Rich Media Advertising Opportunities from Yahoo
Enabling brand storytelling through unique video experiences.
- Posted by The Team
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- Topics
- Yahoo Content, Events, Video
Give Your Yahoo Media Stars Entry an Extra Edge with a Video
Earn bonus points with a short video that shows how Yahoo is part of your daily habits.
- Posted by TheTeam
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- Topics
- Agencies, Video
Video Advertisers Can Score Big with 2014 World Cup Fans
46% of fans say they want to watch online videos of the event across screens. More insights in this infographic.
- Posted by The Team
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- Topics
- Events, Video, Yahoo Content
Warner Bros. Targets Sports Fans with Video Ad for “Desolation of Smaug” Blu-Ray
Custom ad uses three videos and a game to persuade viewers to grab their own copy of the latest Hobbit movie.
- Posted by Thomas Lady
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- Topics
- Agencies, Video
The Top 6 Things Advertisers Should Know About Summer Travelers
Some 70% of U.S. adults will travel this summer. Our study shows how they use the Web to plan and book trips, and how you can engage them.
- Posted by The Team
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- Topics
- Insights, Video, Audience Targeting
Video Content That's Number One with a Bullet
This week’s highlights include a live-stream of Shakira’s album release party; an exclusive clip from new movie “Noah”; special March Madness content; and expert tips for fantasy baseball players.
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- Topics
- Video, Yahoo Content
Taking Video Advertising to the Next Level
Millions of consumers view online video daily, and Yahoo's Andrew Snyder shares new ways to connect with them at the Videonomics Summit.
- Posted by The Team
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- Topics
- Video, Trends, Events
Original Video That Scoops the Competition
Katie Couric’s exclusive talk with Michael Bloomberg; live coverage of the “Divergent” red-carpet premiere; and getting up close with the cast of HBO’s “Girls”
- Posted by The Team
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- Topics
- Video, Yahoo Content, Audience Targeting
Custom Car Business Doubles Web Traffic with Yahoo Gemini
Native and mobile search ad campaigns drive growth while increasing return on ad spend.
- Posted by The Team
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- Topics
- Mobile, Native, Search, Insights
More Volume for Product Ads in Time for Your Holiday SEM Campaigns
Product Ads now served on 100% of eligible Yahoo Bing Network search traffic.
- Posted by The Team
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- Topics
- Search, Native, Audience Targeting
Ad of the Week: Sonos Jams on Yahoo DIY with a Tumblr Sponsored Post
Electronics brand celebrates the art of music listening with Alt-J.
- Posted by The Team
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- Topics
- Native, Social Media, Trends
New Ways to Ring In Great Results for Your Holiday SEM Campaigns
Our search expert recommends three new features to help retailers make their holiday seasons merry and bright on the Yahoo Bing Network.
- Posted by The Team
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- Topics
- Search, Native, Audience Targeting
Introducing Dot: One Tag, Endless Possibilities
Yahoo gives advertisers a simple way to measure and improve customer engagement across campaigns.
- Posted by The Team
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- Topics
- Search, Audience Targeting, Native
Video: What are the Next Big Things in Online Advertising?
Programmatic and native advertising top the list at this Bloomberg Next Big Thing Summit panel featuring Yahoo’s Ned Brody.
- Posted by The Team
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- Topics
- Trends, Native, Events
Ad of the Week: TNT Announces New Cooking Show with a Bang on Yahoo Food
High-energy video ad captures the rowdy spirit of this culinary competition among “everyday cooks,” starring all-star chef Emeril Lagasse.
- Posted by The Team
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- Topics
- Native, Video, Trends, Social Media
15 Mind-Blowing Stats About the 2014 Holiday Shopping Season
Online shoppers are expected to spend $72.4 billion this holiday season, up $10 billion from last year. See more stats that should make marketers merry.
- Posted by The Team
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- Topics
- Media Planning, Mobile, Native
Ad of the Week: NBC Targets Blacklisters on Yahoo Mail
TV network previews season 2 of its hit drama series "The Blacklist" with a high-impact video ad.
- Posted by The Team
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- Topics
- Native, Video
Personalization is Key to Reaching Audiences in a Crowded Web Marketplace
Yahoo VP Ken Fuchs discusses the quest to create deeper personalization technology at Digiday Publishing Summit.
- Posted by The Team
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- Topics
- Trends, Audience Targeting, Native, Mobile
Ad of the Week: Wells Fargo Supports Wounded Veterans in a Journey of Healing
Moving video splash ad tells the story of 13 U.S. heroes, 6 epic months, and 14,505 feet of granite.
- Posted by The Team
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- Topics
- Video, Native
How to Do Native Advertising Right on Tumblr
Over 150 million monthly unique visitors go to Tumblr to create, share, and discover content. Tumblr’s Max Sebela shows how brands can tell their stories naturally and effectively.
- Posted by The Team
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- Topics
- Native, Social Media, Trends
Understanding the Shopping Habits of Mobile Searchers
41% of consumers conduct more searches on mobile devices than their PCs. Our new study shares insights that can help marketers better understand and engage mobile searchers.
- Posted by The Team
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- Topics
- Search, Social Media, Mobile, Native
Video: Yahoo Gemini Builds Engagement by Putting the User Experience First
Combining mobile search and native ads, Yahoo Gemini makes the user’s experience more enjoyable and your advertising more effective.
- Posted by The Team
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- Topics
- Video, Mobile, Native, Search
Ad of the Week: Maybelline Throws Down a Challenge on Yahoo Beauty
Beauty brand uses video splash ad format to help the lash-challenged.
- Posted by The Team
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- Topics
- Video, Native, Yahoo Content
Small Medical Company Cuts Costs and Builds Sales with Yahoo Gemini
Native ads bring a 10% jump in sales for a two-person firm that sells products to help children suffering from eczema.
- Posted by The Team
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- Topics
- Native, Mobile, Search, Audience Targeting
A New Monetization Solution: Yahoo Recommends
Introducing a personalized recommendation engine with native ad unit.
- Posted by The Team
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- Topics
- Native, Audience Targeting
National Digital Ad Agency Boosts Leads and Conversions with Yahoo Gemini
WebMetro uses native ads to drive 43% of leads for major energy provider.
- Posted by The Team
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- Topics
- Native, Mobile, Audience Targeting
Introducing Yahoo Style: Your Style Destination
A new digital magazine with a sophisticated, fresh take on fashion.
- Posted by The Team
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- Topics
- Yahoo Content, Agencies, Native
Ad of the Week: Best Buy Runs a Trio of Splash Ads Aimed at Back-to-School Shoppers
Retailer helps a new college kid hit the ground running in video ad run on Yahoo Food, Yahoo Travel, and Yahoo Movies.
- Posted by The Team
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- Topics
- Native, Agencies, Creative
Time to Shift Your SEM Holiday Campaigns into High Gear
With a shortened holiday season, shoppers will rely on the Web for help more than ever. Here’s how to connect with the growing ranks of online consumers.
- Posted by The Team
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- Topics
- Search, Mobile, Native
Mobile Search, Holiday Marketing, and Native Ads Lead the Way at SMX East
Don’t miss these panels and our session on maximizing ROI with Yahoo Gemini. Register now for a 10% discount for this Sept. 30-Oct. 2 event in NYC.
- Posted by The Team
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- Topics
- Search, Mobile, Native, Trends
An Insider’s View of Native Advertising
Native advertising is top of mind for digital marketers, says Yahoo Account Director Tom Giovingo, who shares front-line insights into the special appeal for brands.
- Posted by The Team
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- Topics
- Native, Insights, Trends
Using Programmatic to Increase User Engagement
Making more ad formats available for automated buying can open new possibilities for programmatic, says Yahoo VP Dennis Buchheim at the Digiday Platform Summit.
- Posted by The Team
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- Topics
- Trends, Media Planning, Native
Who’s Doing Native Advertising Right?
Ad execs weigh in on the secrets to successful native advertising and pick brands they think are leading the way.
- Posted by The Team
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- Topics
- Native, Agencies, Trends
Yahoo Gemini Native Ads Unleash a Flood of Great Results
Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini.
- Posted by The Team
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- Topics
- Native, Mobile, Search, Trends
Video: Bringing It All Together with the Unified Advertising Solution
See how you can boost results using the industry’s only unified approach to digital advertising, which spans premium and audience-focused display, video, native, and search advertising.
- Posted by The Team
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- Topics
- Video, Native, Search
Introducing Yahoo Health
A new digital magazine focused on the latest health and wellness topics
- Posted by The Team
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- Topics
- Yahoo Content, Native
The Behaviors of Mobile Searchers
25% of all search queries are made on mobile devices. Infographic shares insights into the habits of mobile searchers to help marketers connect with them.
- Posted by The Team
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- Topics
- Mobile, Search, Native, Trends
Revitalize Your Mobile Ad Strategy at ClickZ Live San Francisco
Learn how to boost results by combining the power of mobile search and native ads with Yahoo Gemini. Sign up now to save $500 for the event on August 11-14.
- Posted by The Team
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- Topics
- Mobile, Native, Events
What’s Behind the Boom in Native Advertising and Programmatic Buying?
Infographic looks at what’s attracting marketers, their plans for each approach, and what they view as major challenges.
- Posted by The Team
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- Topics
- Native, Audience Targeting, Trends
Make Travel Bookings Take Off with Native Ads and Content Marketing
Webinar recording provides expert insights into travel consumers’ behavior and how to engage them with new ad formats.
- Posted by The Team
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- Topics
- Audience Targeting, Native
Reach Millions on Mobile with Yahoo Gemini
Video gives valuable insights into consumers’ mobile usage and best practices for mobile advertising.
- Posted by The Team
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- Topics
- Native, Mobile, Video
Getting the Most Out of Native Advertising
Webinar recording shares insights on how to boost the results of native ad campaigns with Yahoo Gemini.
- Posted by The Team
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- Topics
- Native, Mobile, Insights, Trends
Auto Insurance Consumers are Shifting to the Web
They want mobile service and personalized offers, and this infographic shows marketers how to do it.
- Posted by The Team
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- Topics
- Audience Targeting, Mobile, Native, Insights
Take a Mobile-First Approach to Native Advertising
Infographic shares best practices from Yahoo and the Wharton Future of Advertising Program for getting the most out of mobile native advertising.
- Posted by The Team
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- Topics
- Native, Mobile, Trends
Making an Impact with Native Advertising
Get expert advice on how native ads can boost results in your brand and mobile marketing campaigns at our June 18 webinar.
- Posted by The Team
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- Topics
- Native, Mobile, Insights
Content Marketing, Mobile and Native are Key Themes for Day 1 of Internet Week
Yahoo’s Ned Brody delivers keynote on “The Rise of Creativity in Digital Storytelling,” while other Yahoo execs join panels on mobile and native advertising
- Posted by The Team
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- Topics
- Events, Mobile, Native, Trends
Five Ways to Get the Most from Yahoo Gemini
Fast-growing mobile search and native advertising platform makes buying simple and helps you engage customers across our vast network
- Posted by The Team
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- Topics
- Mobile, Native, Search
Ready for Takeoff: Introducing Yahoo Travel
Dream it, see it, do it, share it!
- Posted by The Team
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- Topics
- Yahoo Content, Events, Native
Webinar Recap: Yahoo Gemini Vision and Impact
The latest in our webinar series on the new mobile search and native ad marketplace covered future ad formats and more. Catch up on the whole series with these three recordings.
- Posted by The Team
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- Topics
- Mobile, Search, Native
Native Ads Take Center Stage at Festival of Media Asia Pacific (FOMA)
Yahoo and Wharton unveil new industry framework for native advertising.
- Posted by The Team
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- Topics
- Events, Native
Webinar Recap: Maximize Your Performance with Yahoo Gemini
Missed last week’s webinar on how to use our new unified marketplace for mobile search and native advertising? Check out this recording.
- Posted by The Team
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- Topics
- Native, Mobile, Search
How to Reach Millions of Mobile Consumers with Yahoo Gemini
Register today for our webinar series on Yahoo Gemini, our new mobile marketplace for mobile search and native advertising.
- Posted by The Team
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- Topics
- Mobile, Native
Video: What are the Next Big Things in Online Advertising?
Programmatic and native advertising top the list at this Bloomberg Next Big Thing Summit panel featuring Yahoo’s Ned Brody.
- Posted by The Team
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- Topics
- Trends, Native, Events
Highlights from Advertising Week and Other Key Digital Media Events
New York hosted some leading ad industry events last week. Here’s what Yahoo experts said about top trends in mobile, video, programmatic, content marketing, and more.
- Posted by The Team
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- Topics
- Events, Trends
Programmatic and Premium Take Center Stage on Day Two of Ad Week
Yahoo's Head of the Americas Ned Brody joins the Masters of Monetization panel, and editors of four digital magazines share keys to successful content.
- Posted by The Team
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- Topics
- Agencies, Events, Trends
Advertising Technology in the Spotlight as Advertising Week Kicks Off
Day-One highlights include AKQA’s Scott Symonds discussing the interplay of advertising art and science, and a panel of programmatic experts.
- Posted by
The Team
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- Topics
- Agencies, Audience Targeting, Trends, Events
Learn How to Reach the Right Customers in Our Sessions at ClickZ Live Chicago
Our experts will show you how to get up and running with Yahoo Gemini ads. Sign up now and save $500 for a pass to the event on Nov. 3-6.
- Posted by The Team
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- Topics
- Mobile, Search, Events
Next Stop, Advertising Week!
Exciting schedule of events, including Yahoo CEO Marissa Mayer at the Times Center Stage.
- Posted by By Ned Brody, Yahoo Head of the Americas
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- Topics
- Events, Agencies, Yahoo Content
Revitalize Your Mobile Ad Strategy at ClickZ Live San Francisco
Learn how to boost results by combining the power of mobile search and native ads with Yahoo Gemini. Sign up now to save $500 for the event on August 11-14.
- Posted by The Team
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- Topics
- Mobile, Native, Events
Yahoo Media Stars Look Back at Their Trip to Cannes Lions
Willis Chan, Brittany Halldorson, Mike Keaveny, and Chris Henty share memories of going to the ad industry’s premier event as Yahoo Media Stars.
- Posted by The Team
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- Topics
- Agencies, Events
World Cup Provides Search Advertisers Plenty of Chances to Score
Soccer tournament is available on nearly 6 billion screens, 57% of them online devices. Here’s how to reach those passionate fans.
- Posted by The Team
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- Topics
- Search, Audience Targeting, Events
Look Out, Cannes Lions! Here Come the Yahoo Media Stars
Get to know our four U.S. winners before they take off for France and jump into the premier advertising event of the year.
- Posted by The Team
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- Topics
- Agencies, Events
Content Marketing, Mobile and Native are Key Themes for Day 1 of Internet Week
Yahoo’s Ned Brody delivers keynote on “The Rise of Creativity in Digital Storytelling,” while other Yahoo execs join panels on mobile and native advertising
- Posted by The Team
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- Topics
- Events, Mobile, Native, Trends
Breathe Easier! Yahoo Media Stars Deadline Moved to May 5
You have three additional days to fine-tune your entry and compete for a trip to Cannes Lions, industry recognition, and the experience of a lifetime.
- Posted by The Team
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- Topics
- Agencies, Events
Get the Scoop on Mobile Search and Native Advertising at SMX Advanced
Don’t miss our session on the Yahoo Gemini unified marketplace. Register now and get a 10% discount for the Seattle event on June 11-12.
- Posted by The Team
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- Topics
- Events, Mobile, Search
Turning Up the Volume with Yahoo Live
Our new channel offers viewers more exciting live content and brings brands a new way to reach them.
- Posted by The Team
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- Topics
- Yahoo Content, Events
Ready for Takeoff: Introducing Yahoo Travel
Dream it, see it, do it, share it!
- Posted by The Team
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- Topics
- Yahoo Content, Events, Native
Introducing New Video and Rich Media Advertising Opportunities from Yahoo
Enabling brand storytelling through unique video experiences.
- Posted by The Team
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- Topics
- Yahoo Content, Events, Video
Yahoo Partners with comScore to Simplify and Standardize Ad Measurement
comScore’s vCE will be Available to Yahoo Advertising Clients.
- Posted by The Team
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- Topics
- Events, Agencies
Yahoo Announces the First Two Original Comedies in Its New Lineup of Long-Form Shows
New shows join the growing collection of award-winning programming available on Yahoo.
- Posted by The Team
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- Topics
- Yahoo Content, Events
Top 3 Tips for Making Your Yahoo Media Stars Entry Stand Out From the Pack
IAB President and CEO Randall Rothenberg gives applicants valuable insight into how to put together a winning application and score that grand prize trip to Cannes.
- Posted by The Team
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- Topics
- Agencies, Events
Video Advertisers Can Score Big with 2014 World Cup Fans
46% of fans say they want to watch online videos of the event across screens. More insights in this infographic.
- Posted by The Team
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- Topics
- Events, Video, Yahoo Content
Catching Up with the 2013 Yahoo Media Stars
Last year’s Yahoo Media Stars talk about how their careers have changed since winning the competition and offer tips to help this year’s entrants.
- Posted by The Team
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- Topics
- Agencies, Events, Media Planning
Supercharge Your Career by Entering the 2014 Yahoo Media Stars Competition
Enter by May 2 to win major industry recognition and an incredible trip to Cannes.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Events
Sharing a Vision for Innovation and the Future of Media
Innovation in mobile, native advertising, and brand strategy were key discussion points at The Advertising Club of New York’s MEDIA:NOW event.
- Posted by The Team
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- Topics
- Events, Trends, Mobile
Reimagining the Future of Digital Media with Top Chicago Ad Agencies
Razorfish, Mindshare, and Spark join us for two days of discussions, demos, and fun at our Agencyfest event.
- Posted by The Team
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- Topics
- Agencies, Events
Native Ads Take Center Stage at Festival of Media Asia Pacific (FOMA)
Yahoo and Wharton unveil new industry framework for native advertising.
- Posted by The Team
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- Topics
- Events, Native
Insights from the Digiday Publishing Summit
Yahoo is committed to simplifying the way it does business with publishers, says Yahoo VP of Ad Platforms Brian Silver.
- Posted by The Team
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- Topics
- Events, Trends
Taking Video Advertising to the Next Level
Millions of consumers view online video daily, and Yahoo's Andrew Snyder shares new ways to connect with them at the Videonomics Summit.
- Posted by The Team
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- Topics
- Video, Trends, Events
Yahoo Tech Talks with Internet Movers and Shakers at SXSW
See in-depth interviews with Twitter’s Biz Stone, reddit’s Alexis Ohanian, Kickstarter’s Yancey Strickler, Humans of New York’s Brandon Stanton, and Web inventor Sir Tim Berners-Lee.
- Posted by The Team
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- Topics
- Yahoo Content, Trends, Events
10 Reasons Why SXSW 2014 Will Be Better Than Ever
We’re bringing big-name music and comedy, insights from industry leaders, and off-the-chart networking opportunities to Brazos Hall.
- Posted by The Team
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- Topics
- Events, Trends
How to Use Content Marketing to Create Compelling Brand Stories
61% of consumers are more likely to buy from companies that deliver custom content, says this week’s infographic.
- Posted by The Team
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- Topics
- Audience Targeting, Social Media, Trends, Creative
Ad of the Week: Sonos Jams on Yahoo DIY with a Tumblr Sponsored Post
Electronics brand celebrates the art of music listening with Alt-J.
- Posted by The Team
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- Topics
- Native, Social Media, Trends
Why Video Advertising is a Must-Buy
The growth of mobile video and quality original online programming offer new opportunities for brands, says Yahoo’s Andrew Snyder at TVNext Summit.
- Posted by The Team
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- Topics
- Video, Mobile, Trends
Fans are Flocking to Mobile Sports Apps
Time spent on mobile sports apps jumps 210% from last year, according to Flurry Analytics.
- Posted by The Team
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- Topics
- Mobile, Trends
Video: What are the Next Big Things in Online Advertising?
Programmatic and native advertising top the list at this Bloomberg Next Big Thing Summit panel featuring Yahoo’s Ned Brody.
- Posted by The Team
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- Topics
- Trends, Native, Events
Travel Brands See Search Activity Take Off with Yahoo Travel Magazine Ads
Two travel advertisers see a double-digit lift in searches after exposure in the new digital magazine, according to study.
- Posted by The Team
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- Topics
- Search, Insights, Trends, Agencies
How to Reach Millennial Auto Shoppers
72% of Millennials plan to buy a new car in the next three years. Our new study shares insights into their auto-buying behaviors.
- Posted by The Team
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- Topics
- Mobile, Trends, Insights
Infographic: How Price Shapes the Consumer’s Path to Purchase
Shoppers looking for big-ticket items behave differently than smaller spenders. This infographic shares insights into both ends of the spectrum to help marketers reach their target audiences.
- Posted by The Team
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- Topics
- Audience Targeting, Media Planning, Trends
Ad of the Week: TNT Announces New Cooking Show with a Bang on Yahoo Food
High-energy video ad captures the rowdy spirit of this culinary competition among “everyday cooks,” starring all-star chef Emeril Lagasse.
- Posted by The Team
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- Topics
- Native, Video, Trends, Social Media
How Brands Can Turn Millennials into Loyal Customers
Adweek shares insights from three studies to help brands build lasting relationships with this key demographic.
- Posted by The Team
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- Topics
- Audience Targeting, Media Planning, Trends
Infographic and Webinar: The Shopping Behaviors of Mobile Searchers
70% of mobile searches occur where there’s a PC or laptop nearby. This infographic and webinar recording share insights from our latest study on mobile searchers' shopping habits.
- Posted by The Team
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- Topics
- Search, Mobile, Insights, Trends
Highlights from Advertising Week and Other Key Digital Media Events
New York hosted some leading ad industry events last week. Here’s what Yahoo experts said about top trends in mobile, video, programmatic, content marketing, and more.
- Posted by The Team
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- Topics
- Events, Trends
Creating Successful Content Marketing
Experts give insightful tips for creating content marketing that connects with audiences.
- Posted by The Team
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- Topics
- Yahoo Content, Social Media, Trends
Programmatic and Premium Take Center Stage on Day Two of Ad Week
Yahoo's Head of the Americas Ned Brody joins the Masters of Monetization panel, and editors of four digital magazines share keys to successful content.
- Posted by The Team
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- Topics
- Agencies, Events, Trends
Advertising Technology in the Spotlight as Advertising Week Kicks Off
Day-One highlights include AKQA’s Scott Symonds discussing the interplay of advertising art and science, and a panel of programmatic experts.
- Posted by
The Team
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- Topics
- Agencies, Audience Targeting, Trends, Events
Picking the Right Partner for Programmatic
Are you a publisher ready to take full advantage of automated ad buying? Infographic lists 5 questions you should ask any potential programmatic partner.
- Posted by The Team
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- Topics
- Media Planning, Mobile, Trends
Personalization is Key to Reaching Audiences in a Crowded Web Marketplace
Yahoo VP Ken Fuchs discusses the quest to create deeper personalization technology at Digiday Publishing Summit.
- Posted by The Team
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- Topics
- Trends, Audience Targeting, Native, Mobile
How to Do Native Advertising Right on Tumblr
Over 150 million monthly unique visitors go to Tumblr to create, share, and discover content. Tumblr’s Max Sebela shows how brands can tell their stories naturally and effectively.
- Posted by The Team
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- Topics
- Native, Social Media, Trends
Tumblr's High-End Audience a Top Draw for Advertisers
Adweek cites studies showing Tumblr drives more valuable retail referrals than other social media sites.
- Posted by The Team
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- Topics
- Trends, Social Media, Agencies, Audience Targeting
Tips for Holiday Search Marketing Success
This season, 51% of consumers plan to buy holiday items online. Infographic shares insights to help make your search campaigns merry and bright.
- Posted by The Team
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- Topics
- Search, Mobile, Trends, Audience Targeting
Moms Offer Great Opportunities for Mobile Marketers
Smartphones are the go-to parenting tool for busy moms. These studies share insights into moms’ mobile habits and how marketers can better connect with them.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
Video Content That’s Fresh as Today’s Headlines
Recent video highlights include our live report on President Obama’s ISIS address and new fashion features on Yahoo Style. Coming up are Yahoo Live concerts and Fantasy Football Live.
- Posted by The Team
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- Topics
- Social Media, Yahoo Content, Trends, Video
How Marketers Can Take Advantage of the Shift to Mobile Video
Over 200 million U.S. mobile users regularly watch video on their devices. Yahoo’s Anna Robertson shares lessons learned that can help marketers enhance their mobile strategies.
- Posted by The Team
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- Topics
- Video, Mobile, Trends
Programmatic Advertising Spend Doubles in 2014
Display leads the way, but new survey forecasts big increases in automated buying of mobile and video ads over the next year.
- Posted by The Team
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- Topics
- Trends, Mobile, Video
Mobile Search, Holiday Marketing, and Native Ads Lead the Way at SMX East
Don’t miss these panels and our session on maximizing ROI with Yahoo Gemini. Register now for a 10% discount for this Sept. 30-Oct. 2 event in NYC.
- Posted by The Team
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- Topics
- Search, Mobile, Native, Trends
Meet Gen Z, the Next Big Audience for Marketers
More than 25% of the nation’s population is age 19 and under, and savvy marketers are already adapting their strategies to reach them.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
An Insider’s View of Native Advertising
Native advertising is top of mind for digital marketers, says Yahoo Account Director Tom Giovingo, who shares front-line insights into the special appeal for brands.
- Posted by The Team
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- Topics
- Native, Insights, Trends
Infographic: How to Connect with Millennial Consumers
These insights will help marketers reach this highly sought-after demographic that makes up 27% of the U.S. population and lives largely online
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- Topics
- Insights, Trends
Understanding the New Ways Consumers Use Mobile
Mobile is changing everything for consumers, and that's creating some exciting opportunities for marketers, says Yahoo VP Lauren Weinberg at ClickZ Live San Francisco.
- Posted by The Team
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- Topics
- Mobile, Insights, Trends, Media Planning
Using Programmatic to Increase User Engagement
Making more ad formats available for automated buying can open new possibilities for programmatic, says Yahoo VP Dennis Buchheim at the Digiday Platform Summit.
- Posted by The Team
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- Topics
- Trends, Media Planning, Native
Yahoo Advertisers Can Now Ensure and Verify Audience Delivery
Providing unique measurement capabilities by integrating comScore’s vCE throughout our unified ad solution.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Trends
The Secrets of Online Marketing to Men and Women
Infographic shares insights into the unique online shopping habits of men and women---and which marketing tactics work best for each.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Who’s Doing Native Advertising Right?
Ad execs weigh in on the secrets to successful native advertising and pick brands they think are leading the way.
- Posted by The Team
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- Topics
- Native, Agencies, Trends
The Latest Trends Driving Online Video Advertising
Infographic shares our research into video viewers’ favorite content, devices, and more.
- Posted by The Team
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- Topics
- Video, Trends, Insights
Making the Most of Mobile’s Opportunities
This August 7 webinar is packed with actionable insights to help marketers fine-tune their mobile strategies to better connect with smartphone and tablet shoppers.
- Posted by The Team
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- Topics
- Mobile, Trends, Insights
Yahoo Gemini Native Ads Unleash a Flood of Great Results
Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini.
- Posted by The Team
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- Topics
- Native, Mobile, Search, Trends
The Behaviors of Mobile Searchers
25% of all search queries are made on mobile devices. Infographic shares insights into the habits of mobile searchers to help marketers connect with them.
- Posted by The Team
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- Topics
- Mobile, Search, Native, Trends
Three Ways to Ensure People Watch Your Video Ads
The growth of video programming across screens means more opportunities for marketers. Our VP of Video Sales Andrew Snyder shares best practices for connecting with video viewers.
- Posted by Andrew Snyder
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- Topics
- Video, Trends
What’s Behind the Boom in Native Advertising and Programmatic Buying?
Infographic looks at what’s attracting marketers, their plans for each approach, and what they view as major challenges.
- Posted by The Team
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- Topics
- Native, Audience Targeting, Trends
The Basics of Programmatic Ad Buying
Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.
- Posted by The Team
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- Topics
- Agencies, Media Planning, Trends
The Power of Multi-Screen Marketing
Showing ads on multiple screens raises key brand metrics, says infographic.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Getting the Most Out of Native Advertising
Webinar recording shares insights on how to boost the results of native ad campaigns with Yahoo Gemini.
- Posted by The Team
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- Topics
- Native, Mobile, Insights, Trends
Mobile Plays a Vital Role in Consumer Purchase Decisions
50% of online shoppers say mobile is the most important resource in the purchase process, according to this infographic.
- Posted by The Team
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- Topics
- Mobile, Trends
Take a Mobile-First Approach to Native Advertising
Infographic shares best practices from Yahoo and the Wharton Future of Advertising Program for getting the most out of mobile native advertising.
- Posted by The Team
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- Topics
- Native, Mobile, Trends
The Keys to Connecting with Millennial Shoppers
Millennials expect a seamless shopping experience across online, in-store, and mobile mediums. This infographic shows marketers how to deliver it to them.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Mobile
How to Make Programmatic Advertising Work for You
New white paper looks at the current state of programmatic, the impact of mobile and native ads, and finding the right partner to realize its full potential.
- Posted by The Team
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- Topics
- Insights, Mobile, Trends
Video: How to Use Personalization to Make Lasting Connections with Consumers
Yahoo VP Lauren Weinberg presents our latest research into what consumers expect from personalized ads to help you deliver what they want.
- Posted by The Team
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- Topics
- Video, Trends, Insights
Meet the Mobile Platform Shift
Consumers are rapidly moving their digital daily habits from PCs to mobile. Here’s what marketers can do to be right there with them.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
Webinar Recap: ‘Tis the Season to Prep Your Campaigns for the Holidays
Holiday shopping webinar recording and infographic are loaded with insights for creating campaigns to make customers and marketers merry.
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- Topics
- Audience Targeting, Insights, Trends
Webinar: How New Research and Online Ad Solutions Can Boost Your Travel Bookings
Learn about travel consumers’ behavior and how you can effectively reach them with new native and content marketing solutions during June 5 webinar.
- Posted by The Team
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- Topics
- Audience Targeting, Insights, Trends
Understanding the Digital Daily Habits of Gens Y and Z
Recent webinar shares our research into these key consumers and how marketers can reach them. Get the full scoop from this recording.
- Posted by The Team
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- Topics
- Insights, Trends, Audience Targeting
Content Marketing, Mobile and Native are Key Themes for Day 1 of Internet Week
Yahoo’s Ned Brody delivers keynote on “The Rise of Creativity in Digital Storytelling,” while other Yahoo execs join panels on mobile and native advertising
- Posted by The Team
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- Topics
- Events, Mobile, Native, Trends
Local Search Spans Multiple Screens and Sites
Over 50% of local searches end in a purchase, according to this infographic.
- Posted by The Team
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- Topics
- Insights, Mobile, Search, Trends
How Advertisers Can Close the Opportunity Gap with Mobile Consumers
White paper shows advertisers are missing major opportunities to connect with mobile shoppers---and how to reshape their strategies for greater success.
- Posted by The Team
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- Topics
- Mobile, Insights, Trends
How Marketers Can Connect with Generations Y and Z Consumers
May 8 webinar will delve into the online daily habits of the Web’s largest buying audience and how advertisers can best reach them.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Insights
12 Insights to Help Retail Search Advertisers
Our data on consumer search trends reveals ways that retail advertisers can boost their SEM results.
- Posted by The Team
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- Topics
- Insights, Audience Targeting, Trends
Sharing a Vision for Innovation and the Future of Media
Innovation in mobile, native advertising, and brand strategy were key discussion points at The Advertising Club of New York’s MEDIA:NOW event.
- Posted by The Team
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- Topics
- Events, Trends, Mobile
Reaching Consumers in a Fragmented Entertainment Marketplace
Personalization, content marketing, and branded videos emerge as key strategies at Variety’s entertainment industry marketing summit.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Connecting with Today’s Hyper-Connected Consumers
40% say they’ll buy more from retailers who personalize shopping across channels. More insights for marketers in this infographic.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Create the Mother of All Mother’s Day Search Campaigns
Over $20 billion will be spent on Mother’s Day gifts this year. These tips and insights can help get you ready for the upcoming shopping spree.
- Posted by The Team
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- Topics
- Search, Trends
The Secrets to Winning Millennials’ Brand Loyalty
77% of Millennials say they choose brands differently than their parents. This infographic shows what shapes their decisions.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Yahoo’s Taking a Mobile-First Approach, Says CMO Kathy Savitt
Interview with eMarketer explores Yahoo’s mission to make the world’s daily digital habits inspiring and entertaining.
- Posted by The Team
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- Topics
- Mobile, Trends
What Are Brands Betting Their Ad Budgets on This Year?
Mobile? Social? Relevant-time marketing? Top agencies share insights into how brands are spending their ad dollars in 2014.
- Posted by The Team
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- Topics
- Agencies, Trends
Insights from the Digiday Publishing Summit
Yahoo is committed to simplifying the way it does business with publishers, says Yahoo VP of Ad Platforms Brian Silver.
- Posted by The Team
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- Topics
- Events, Trends
Taking Video Advertising to the Next Level
Millions of consumers view online video daily, and Yahoo's Andrew Snyder shares new ways to connect with them at the Videonomics Summit.
- Posted by The Team
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- Topics
- Video, Trends, Events
Millennials Watch More Video---and Mainly on Mobile
Infographic shows that smartphones and tablets, not TV, are the gateways to engaging Millennial video viewers.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Mobile
The Daily Habits of Mobile Users
35% of mobile users sleep with their phones and tablets. Here’s why they’re so attached to their devices.
- Posted by The Team
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- Topics
- Mobile, Trends
Yahoo Tech Talks with Internet Movers and Shakers at SXSW
See in-depth interviews with Twitter’s Biz Stone, reddit’s Alexis Ohanian, Kickstarter’s Yancey Strickler, Humans of New York’s Brandon Stanton, and Web inventor Sir Tim Berners-Lee.
- Posted by The Team
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- Topics
- Yahoo Content, Trends, Events
10 Reasons Why SXSW 2014 Will Be Better Than Ever
We’re bringing big-name music and comedy, insights from industry leaders, and off-the-chart networking opportunities to Brazos Hall.
- Posted by The Team
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- Topics
- Events, Trends
Boosting the Performance and ROI of Mobile Advertising
Brian Silver, Yahoo’s Vice President of Advertising Platforms, talks about taking on the big challenges in mobile advertising.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
Yahoo Driving Adoption of IAB SafeFrame
New ad technology helps advertisers deliver campaigns securely and inspires trust in consumers.
- Posted by The Team
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- Topics
- Trends
Insights into the Habits of Male Household Shoppers
67% actually enjoy shopping, says new study, and 50% choose what brands to buy with no input from spouses.
- Posted by The Team
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- Topics
- Trends, Audience Targeting
How to Use Content Marketing to Create Compelling Brand Stories
61% of consumers are more likely to buy from companies that deliver custom content, says this week’s infographic.
- Posted by The Team
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- Topics
- Audience Targeting, Social Media, Trends, Creative
Ad of the Week: Sonos Jams on Yahoo DIY with a Tumblr Sponsored Post
Electronics brand celebrates the art of music listening with Alt-J.
- Posted by The Team
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- Topics
- Native, Social Media, Trends
Ad of the Week: TNT Announces New Cooking Show with a Bang on Yahoo Food
High-energy video ad captures the rowdy spirit of this culinary competition among “everyday cooks,” starring all-star chef Emeril Lagasse.
- Posted by The Team
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- Topics
- Native, Video, Trends, Social Media
Creating Successful Content Marketing
Experts give insightful tips for creating content marketing that connects with audiences.
- Posted by The Team
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- Topics
- Yahoo Content, Social Media, Trends
How to Do Native Advertising Right on Tumblr
Over 150 million monthly unique visitors go to Tumblr to create, share, and discover content. Tumblr’s Max Sebela shows how brands can tell their stories naturally and effectively.
- Posted by The Team
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- Topics
- Native, Social Media, Trends
Understanding the Shopping Habits of Mobile Searchers
41% of consumers conduct more searches on mobile devices than their PCs. Our new study shares insights that can help marketers better understand and engage mobile searchers.
- Posted by The Team
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- Topics
- Search, Social Media, Mobile, Native
Tumblr's High-End Audience a Top Draw for Advertisers
Adweek cites studies showing Tumblr drives more valuable retail referrals than other social media sites.
- Posted by The Team
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- Topics
- Trends, Social Media, Agencies, Audience Targeting
Video Content That’s Fresh as Today’s Headlines
Recent video highlights include our live report on President Obama’s ISIS address and new fashion features on Yahoo Style. Coming up are Yahoo Live concerts and Fantasy Football Live.
- Posted by The Team
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- Topics
- Social Media, Yahoo Content, Trends, Video
How Advertisers Can Connect with More Holiday Shoppers
From mobile to social to culturally diverse Santas, these ad execs offer ways for brands to engage more shoppers this holiday season.
- Posted by The Team
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- Topics
- Agencies, Mobile, Social Media, Audience Targeting
Beauty and Cosmetics Buzz Abounds on Yahoo and Tumblr
Insights from Yahoo helped determine this year’s “Most Buzzed About” winner at the CEW Insiders’ Choice Beauty Awards.
- Posted by The Team
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- Topics
- Audience Targeting, Social Media
OFF!’s Photo-Sharing Ad Invites Consumers to Explore the Great Bug-Free Outdoors
Engaging scenic ad on Yahoo homepage lets you “find your inner nature photographer” with its VistaCam and show off your pics on social.
- Posted by Thomas Lady
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- Topics
- Agencies, Creative, Social Media
Win a Taste of France for Your Entire Agency
Show us your agency has the best and brightest talent, and you could win a fancy fete for your whole shop!
- Posted by The Team
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- Topics
- Agencies, Social Media, Video
Meet a Media Planner: Jaymie Hall of Initiative
Building social buzz for Kia, stealing the show at VidCon, and kicking back with turtles.
- Posted by The Team
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- Topics
- Agencies, Social Media
Women Are the Real Power Behind Social Media
They’re more likely to interact with brands and use mobile devices to access social networks, says new infographic.
- Posted by The Team
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- Topics
- Social Media, Audience Targeting
More Volume for Product Ads in Time for Your Holiday SEM Campaigns
Product Ads now served on 100% of eligible Yahoo Bing Network search traffic.
- Posted by The Team
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- Topics
- Search, Native, Audience Targeting
How to Use Content Marketing to Create Compelling Brand Stories
61% of consumers are more likely to buy from companies that deliver custom content, says this week’s infographic.
- Posted by The Team
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- Topics
- Audience Targeting, Social Media, Trends, Creative
New Ways to Ring In Great Results for Your Holiday SEM Campaigns
Our search expert recommends three new features to help retailers make their holiday seasons merry and bright on the Yahoo Bing Network.
- Posted by The Team
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- Topics
- Search, Native, Audience Targeting
Introducing Dot: One Tag, Endless Possibilities
Yahoo gives advertisers a simple way to measure and improve customer engagement across campaigns.
- Posted by The Team
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- Topics
- Search, Audience Targeting, Native
How to Help Ensure SEM Success this Holiday Season
The winter holidays are a hotly competitive season for search advertisers. These expert tips will help you get ready to play and win.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Infographic: How Price Shapes the Consumer’s Path to Purchase
Shoppers looking for big-ticket items behave differently than smaller spenders. This infographic shares insights into both ends of the spectrum to help marketers reach their target audiences.
- Posted by The Team
-
- Topics
- Audience Targeting, Media Planning, Trends
How Brands Can Turn Millennials into Loyal Customers
Adweek shares insights from three studies to help brands build lasting relationships with this key demographic.
- Posted by The Team
-
- Topics
- Audience Targeting, Media Planning, Trends
Advertising Technology in the Spotlight as Advertising Week Kicks Off
Day-One highlights include AKQA’s Scott Symonds discussing the interplay of advertising art and science, and a panel of programmatic experts.
- Posted by
The Team
-
- Topics
- Agencies, Audience Targeting, Trends, Events
Personalization is Key to Reaching Audiences in a Crowded Web Marketplace
Yahoo VP Ken Fuchs discusses the quest to create deeper personalization technology at Digiday Publishing Summit.
- Posted by The Team
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- Topics
- Trends, Audience Targeting, Native, Mobile
Search Marketers Should Tune Into Multi-Tasking TV Watchers this Fall
Plenty of couch potatoes search the Web while watching TV, turning Fall into a prime time for SEM campaigns.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Four Enhanced Features to Help Search Marketers Connect with Customers
Our latest round of updates makes targeting sharper and campaign management easier on the Yahoo Bing Network.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Tumblr's High-End Audience a Top Draw for Advertisers
Adweek cites studies showing Tumblr drives more valuable retail referrals than other social media sites.
- Posted by The Team
-
- Topics
- Trends, Social Media, Agencies, Audience Targeting
Tips for Holiday Search Marketing Success
This season, 51% of consumers plan to buy holiday items online. Infographic shares insights to help make your search campaigns merry and bright.
- Posted by The Team
-
- Topics
- Search, Mobile, Trends, Audience Targeting
Moms Offer Great Opportunities for Mobile Marketers
Smartphones are the go-to parenting tool for busy moms. These studies share insights into moms’ mobile habits and how marketers can better connect with them.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
How Advertisers Can Connect with More Holiday Shoppers
From mobile to social to culturally diverse Santas, these ad execs offer ways for brands to engage more shoppers this holiday season.
- Posted by The Team
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- Topics
- Agencies, Mobile, Social Media, Audience Targeting
Small Medical Company Cuts Costs and Builds Sales with Yahoo Gemini
Native ads bring a 10% jump in sales for a two-person firm that sells products to help children suffering from eczema.
- Posted by The Team
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- Topics
- Native, Mobile, Search, Audience Targeting
A New Monetization Solution: Yahoo Recommends
Introducing a personalized recommendation engine with native ad unit.
- Posted by The Team
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- Topics
- Native, Audience Targeting
Video: Adapt Mobile Marketing Strategies to Changing Consumer Behavior
Yahoo VP Lauren Weinberg shares insights into the evolving behavior of mobile consumers to help advertisers engage them more effectively.
- Posted by The Team
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- Topics
- Mobile, Audience Targeting, Insights
National Digital Ad Agency Boosts Leads and Conversions with Yahoo Gemini
WebMetro uses native ads to drive 43% of leads for major energy provider.
- Posted by The Team
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- Topics
- Native, Mobile, Audience Targeting
Get Your SEM Campaigns Ready for Fall Launches of New Web Devices
With the release of new smartphones, tablets, and other devices coming up, savvy marketers are getting ready to connect with tech-minded consumers.
- Posted by The Team
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- Topics
- Search, Mobile, Audience Targeting
Meet Gen Z, the Next Big Audience for Marketers
More than 25% of the nation’s population is age 19 and under, and savvy marketers are already adapting their strategies to reach them.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
The Secrets of Online Marketing to Men and Women
Infographic shares insights into the unique online shopping habits of men and women---and which marketing tactics work best for each.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Scooping Up the Secrets of Ice Cream Searchers
In honor of National Ice Cream Month, our search experts share some tasty stats that show what matters the most to sweet-toothed consumers.
- Posted by The Team
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- Topics
- Search, Audience Targeting
How Online Universities Can Fill Up Their Classes
Infographic shares insights from our recent study that shows how marketers can help education brands turn shoppers into students.
- Posted by The Team
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- Topics
- Audience Targeting, Insights, Media Planning
Be the Valedictorian of Search Marketing this Back-to-School Season
Online shoppers will spend 41% more on back-to-school products and services than other shoppers. Here’s how to engage them.
- Posted by The Team
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- Topics
- Search, Audience Targeting, Mobile
What’s Behind the Boom in Native Advertising and Programmatic Buying?
Infographic looks at what’s attracting marketers, their plans for each approach, and what they view as major challenges.
- Posted by The Team
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- Topics
- Native, Audience Targeting, Trends
The Power of Multi-Screen Marketing
Showing ads on multiple screens raises key brand metrics, says infographic.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Make Travel Bookings Take Off with Native Ads and Content Marketing
Webinar recording provides expert insights into travel consumers’ behavior and how to engage them with new ad formats.
- Posted by The Team
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- Topics
- Audience Targeting, Native
Auto Insurance Consumers are Shifting to the Web
They want mobile service and personalized offers, and this infographic shows marketers how to do it.
- Posted by The Team
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- Topics
- Audience Targeting, Mobile, Native, Insights
World Cup Provides Search Advertisers Plenty of Chances to Score
Soccer tournament is available on nearly 6 billion screens, 57% of them online devices. Here’s how to reach those passionate fans.
- Posted by The Team
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- Topics
- Search, Audience Targeting, Events
Beauty and Cosmetics Buzz Abounds on Yahoo and Tumblr
Insights from Yahoo helped determine this year’s “Most Buzzed About” winner at the CEW Insiders’ Choice Beauty Awards.
- Posted by The Team
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- Topics
- Audience Targeting, Social Media
How to Engage Millennials with Content Marketing
New study delves deep into understanding Millennial behavior, and outlines strategic principles and creative tactics for developing compelling content marketing.
- Posted by The Team
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- Topics
- Insights, Audience Targeting
The Keys to Connecting with Millennial Shoppers
Millennials expect a seamless shopping experience across online, in-store, and mobile mediums. This infographic shows marketers how to deliver it to them.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Mobile
Meet the Mobile Platform Shift
Consumers are rapidly moving their digital daily habits from PCs to mobile. Here’s what marketers can do to be right there with them.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
Webinar Recap: ‘Tis the Season to Prep Your Campaigns for the Holidays
Holiday shopping webinar recording and infographic are loaded with insights for creating campaigns to make customers and marketers merry.
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- Topics
- Audience Targeting, Insights, Trends
Webinar: How New Research and Online Ad Solutions Can Boost Your Travel Bookings
Learn about travel consumers’ behavior and how you can effectively reach them with new native and content marketing solutions during June 5 webinar.
- Posted by The Team
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- Topics
- Audience Targeting, Insights, Trends
Understanding the Digital Daily Habits of Gens Y and Z
Recent webinar shares our research into these key consumers and how marketers can reach them. Get the full scoop from this recording.
- Posted by The Team
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- Topics
- Insights, Trends, Audience Targeting
How Marketers Can Connect with Generations Y and Z Consumers
May 8 webinar will delve into the online daily habits of the Web’s largest buying audience and how advertisers can best reach them.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Insights
Are Your SEM Campaigns Ready for a Busy Summer Travel Season?
Online travel sales are forecast to grow this year. These six tips will help you handle the increased demand.
- Posted by TheTeam
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- Topics
- Search, Audience Targeting
12 Insights to Help Retail Search Advertisers
Our data on consumer search trends reveals ways that retail advertisers can boost their SEM results.
- Posted by The Team
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- Topics
- Insights, Audience Targeting, Trends
2014 Fantasy Football Season Looks Like a Winner for Players and Brands
Game’s rapid growth, strong advertiser performance, and changing player habits covered at Yahoo Fantasy Football Summit.
- Posted by The Team
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- Topics
- Yahoo Content, Audience Targeting, Media Planning
How Travel Advertisers Can Boost Airline Bookings
Infographic shows how advertisers can move more travel prospects through the purchase funnel to conversion.
- Posted by The Team
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- Topics
- Media Planning, Yahoo Content, Audience Targeting
Targeting Consumers by Time of Day Can Boost Search Ad Performance
Dayparting lets you schedule ads to hit peak traffic times, which can increase ad relevancy and your ROI. These steps can help you get started.
- Posted by The Team
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- Topics
- Search, Audience Targeting
Reaching Consumers in a Fragmented Entertainment Marketplace
Personalization, content marketing, and branded videos emerge as key strategies at Variety’s entertainment industry marketing summit.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Connecting with Today’s Hyper-Connected Consumers
40% say they’ll buy more from retailers who personalize shopping across channels. More insights for marketers in this infographic.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Shaping the Future of Programmatic Advertising
Yahoo’s expanding the benefits of automated ad-buying across formats and campaigns, says Yahoo VP of Product Management Dennis Buchheim.
- Posted by The Team
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- Topics
- Audience Targeting, Agencies
The Top 6 Things Advertisers Should Know About Summer Travelers
Some 70% of U.S. adults will travel this summer. Our study shows how they use the Web to plan and book trips, and how you can engage them.
- Posted by The Team
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- Topics
- Insights, Video, Audience Targeting
The Secrets to Winning Millennials’ Brand Loyalty
77% of Millennials say they choose brands differently than their parents. This infographic shows what shapes their decisions.
- Posted by The Team
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- Topics
- Audience Targeting, Trends
Three Tips to Get to the Head of the Class with Graduation Shoppers
32% of grad shoppers rely on the Web. Here’s how to engage and convert them.
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- Topics
- Search, Audience Targeting
Original Video That Scoops the Competition
Katie Couric’s exclusive talk with Michael Bloomberg; live coverage of the “Divergent” red-carpet premiere; and getting up close with the cast of HBO’s “Girls”
- Posted by The Team
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- Topics
- Video, Yahoo Content, Audience Targeting
Millennials Watch More Video---and Mainly on Mobile
Infographic shows that smartphones and tablets, not TV, are the gateways to engaging Millennial video viewers.
- Posted by The Team
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- Topics
- Audience Targeting, Trends, Mobile
Webinar Recap: What Yahoo Gemini Means for Advertisers
Hundreds of advertisers tuned into our webinar on the new unified marketplace for mobile search and native advertising. Check out the recording now.
- Posted by The Team
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- Topics
- Mobile, Search, Audience Targeting
Women Are the Real Power Behind Social Media
They’re more likely to interact with brands and use mobile devices to access social networks, says new infographic.
- Posted by The Team
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- Topics
- Social Media, Audience Targeting
How Mobile Consumers Research and Purchase Online
Consumers spend 15 hours a week researching products on their smartphones, according to new infographic.
- Posted by The Team
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- Topics
- Mobile, Audience Targeting
Boosting the Performance and ROI of Mobile Advertising
Brian Silver, Yahoo’s Vice President of Advertising Platforms, talks about taking on the big challenges in mobile advertising.
- Posted by The Team
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- Topics
- Mobile, Trends, Audience Targeting
Insights into the Habits of Male Household Shoppers
67% actually enjoy shopping, says new study, and 50% choose what brands to buy with no input from spouses.
- Posted by The Team
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- Topics
- Trends, Audience Targeting
Yahoo Begins Production on New Original Comedy “Other Space”
Created by three-time Emmy nominee Paul Feig, space-themed comedy features top directors and a fresh young cast of stars.
- Posted by The Team
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- Topics
- Yahoo Content, Video
All-Star Cast Announced for New Yahoo Original Comedy
Andrew Santino and Malin Akerman join “Sin City Saints,” an offbeat pro basketball comedy series that comes to Yahoo this winter.
- Posted by The Team
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- Topics
- Yahoo Content, Video
Creating Successful Content Marketing
Experts give insightful tips for creating content marketing that connects with audiences.
- Posted by The Team
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- Topics
- Yahoo Content, Social Media, Trends
Next Stop, Advertising Week!
Exciting schedule of events, including Yahoo CEO Marissa Mayer at the Times Center Stage.
- Posted by By Ned Brody, Yahoo Head of the Americas
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- Topics
- Events, Agencies, Yahoo Content
Video Content That’s Fresh as Today’s Headlines
Recent video highlights include our live report on President Obama’s ISIS address and new fashion features on Yahoo Style. Coming up are Yahoo Live concerts and Fantasy Football Live.
- Posted by The Team
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- Topics
- Social Media, Yahoo Content, Trends, Video
Ad of the Week: Maybelline Throws Down a Challenge on Yahoo Beauty
Beauty brand uses video splash ad format to help the lash-challenged.
- Posted by The Team
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- Topics
- Video, Native, Yahoo Content
Ad of the Week: BMW Drives Home its Message on Yahoo Mail
Revved up video ad introduces millions to the 4 Series Gran Coupe
- Posted by The Team
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- Topics
- Video, Yahoo Content, Agencies
Introducing Yahoo Style: Your Style Destination
A new digital magazine with a sophisticated, fresh take on fashion.
- Posted by The Team
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- Topics
- Yahoo Content, Agencies, Native
Video Content That’s Resonating with Viewers
Online video viewers flocked to our Emmys coverage and exclusive Taylor Swift event. See what sent video views soaring as well as upcoming opportunities to connect with your audience.
- Posted by The Team
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- Topics
- Video, Yahoo Content
Introducing Yahoo Health
A new digital magazine focused on the latest health and wellness topics
- Posted by The Team
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- Topics
- Yahoo Content, Native
Tumblr Sponsored Posts Now Promoted on Yahoo
Lionsgate, Lexus, and Lipton showcase the creativity and scale of content marketing.
- Posted by The Team
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- Topics
- Agencies, Creative, Yahoo Content
Introducing Yahoo Beauty
A new digital magazine that will inspire readers to live beautifully
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- Topics
- Yahoo Content
Getting Personalization Right
White paper shows how consumers expect more and better personalization of their digital experiences---and describes how advertisers can make lasting connections through personalization.
- Posted by The Team
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- Topics
- Yahoo Content, Insights
Premiering Yahoo Movies
Today, we’re premiering the new Yahoo Movies, a digital magazine that provides movie lovers of all kinds—from blockbuster fanatics to indie-film obsessives—a ticket to the ultimate movie experience.
- Posted by The Team
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- Topics
- Yahoo Content
Turning Up the Volume with Yahoo Live
Our new channel offers viewers more exciting live content and brings brands a new way to reach them.
- Posted by The Team
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- Topics
- Yahoo Content, Events
Ready for Takeoff: Introducing Yahoo Travel
Dream it, see it, do it, share it!
- Posted by The Team
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- Topics
- Yahoo Content, Events, Native
Introducing New Video and Rich Media Advertising Opportunities from Yahoo
Enabling brand storytelling through unique video experiences.
- Posted by The Team
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- Topics
- Yahoo Content, Events, Video
Yahoo Announces the First Two Original Comedies in Its New Lineup of Long-Form Shows
New shows join the growing collection of award-winning programming available on Yahoo.
- Posted by The Team
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- Topics
- Yahoo Content, Events
Planters Peanuts and Yahoo Drive Higher Results with Unified Advertising
Campaign combines video and display to help increase in-store sales.
- Posted by The Team
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- Topics
- Creative, Agencies, Yahoo Content
Video Advertisers Can Score Big with 2014 World Cup Fans
46% of fans say they want to watch online videos of the event across screens. More insights in this infographic.
- Posted by The Team
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- Topics
- Events, Video, Yahoo Content
2014 Fantasy Football Season Looks Like a Winner for Players and Brands
Game’s rapid growth, strong advertiser performance, and changing player habits covered at Yahoo Fantasy Football Summit.
- Posted by The Team
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- Topics
- Yahoo Content, Audience Targeting, Media Planning
How Travel Advertisers Can Boost Airline Bookings
Infographic shows how advertisers can move more travel prospects through the purchase funnel to conversion.
- Posted by The Team
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- Topics
- Media Planning, Yahoo Content, Audience Targeting
Nissan Shows Off Altima’s Zero-Gravity Seats Inspired by NASA
Spacey homepage ad gets consumers excited about new seats that simulate the natural position of weightlessness for more comfortable commuting.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Amex Courts a New Kind of Customer with Video Ad for Its EveryDay Card
Tina Fey’s funny video helps Amex show that its new credit card is made for everyday people and purchases.
- Posted by Thomas Lady
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- Topics
- Creative, Yahoo Content, Agencies
Video Content That's Number One with a Bullet
This week’s highlights include a live-stream of Shakira’s album release party; an exclusive clip from new movie “Noah”; special March Madness content; and expert tips for fantasy baseball players.
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- Topics
- Video, Yahoo Content
Original Video That Scoops the Competition
Katie Couric’s exclusive talk with Michael Bloomberg; live coverage of the “Divergent” red-carpet premiere; and getting up close with the cast of HBO’s “Girls”
- Posted by The Team
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- Topics
- Video, Yahoo Content, Audience Targeting
The iPhone 5c Shows its True Colors in Apple’s Fun, Creative Ad
To promote the first iPhone that comes in colors, Apple’s ad challenges viewers to find the combination that reveals their personality.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Muppets Help Brand the New Toyota Highlander as a Family-Friendly SUV
This interactive ad features Muppet games of skill that highlight the Highlander’s roomy interior to show it’s the perfect fit for families.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Yahoo Tech Talks with Internet Movers and Shakers at SXSW
See in-depth interviews with Twitter’s Biz Stone, reddit’s Alexis Ohanian, Kickstarter’s Yancey Strickler, Humans of New York’s Brandon Stanton, and Web inventor Sir Tim Berners-Lee.
- Posted by The Team
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- Topics
- Yahoo Content, Trends, Events
Chrysler Speaks to American Car Buyers with Patriotic Ad Starring Bob Dylan
The new Chrysler 200 takes on foreign competition with a five-channel video ad narrated by an American musical legend.
- Posted by Thomas Lady
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- Topics
- Yahoo Content, Agencies
Contact Yahoo Sales
Reach millions on mobile with Yahoo Gemini
Watch the video for valuable insights and best practices for creating effective mobile ads.
The Balancing Act: Getting Personalization Right
Read the white paper to learn how to display the right ad to the right consumer at the right time.