Entertainment
Drive blockbuster results with your entertainment marketing
As a premier online entertainment destination, Yahoo connects fans to a star-studded lineup of content. Our Music, TV and Movies properties are all leading online destinations, and omg! from Yahoo is the #1 entertainment news site. With reach like that, you don’t need a location scout to find the ideal place for your advertising.
What can Yahoo do for you?
If you’re in the entertainment industry, advertising on Yahoo can help you:
- Build awareness: Yahoo sites help you generate buzz for upcoming movie releases, TV shows or albums.
- Drive tune-in: If you’re launching a new TV show or promoting a current favorite, Yahoo can help you boost ratings.
- Increase purchase intent: Ads on Yahoo drive fans to ticketing websites and boost DVD sales.
Your target audience is on Yahoo
Some of the most highly sought-after audience segments for entertainment advertisers are on Yahoo.
| Audience Segment | Yahoo’s Reach |
|---|---|
| Moviegoers | #2 online destination, with 90% reach1; 38% reach on mobile2 |
| Adults 18-34 | 94% of this audience1; 81% reach on mobile2 |
| Moms | 92% of this audience1; 51% reach on mobile2 |
| Adults 18-49 | 93% of this audience1; 79% reach on mobile2 |
Let’s partner to build your entertainment advertising solution set
We have a dedicated team across sales, account management and product development focused on the entertainment industry, and we can embed your brand in consumers’ daily habits. Contact your account manager or our sales team today to build an advertising solution that will meet your marketing objectives.
(Source: 1comScore April 2013; 2comScore Feb 2013)
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