Yahoo Advertising

Yahoo Sports

In a sports-obsessed world, Yahoo Sports is a beast. As the #1 sports site, it reaches more fans globally than the next two most popular sports sites combined, drawing 7 million roaring fans every day1. News, scores, award-winning reporters like Pat Forde, powerful partnerships like NBC Sports and the #1 fantasy sports games are all delivered at the speed of sports. If you want to reach passionate sports enthusiasts across screens, advertising on Yahoo Sports is a slam-dunk.

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Yahoo Sports attracts highly desirable audiences

The Yahoo Sports audience is predominantly male and spans the 18-49 age range, with a heavy concentration of 18-34 year-olds². Yahoo Sports visitors spend $3.5 billion online a month, 71% more than the average online buyer². With real-time, personalized and sharable sports content across screens, Yahoo Sports delivers key audiences:

Audience Segment	Yahoo Sports Monthly Reach²
Fast Food Enthusiasts	37 million
Tech Enthusiasts	17 million
Affluent Households (HHI 100K+)	15 million
Auto Purchasers	8 million

Showcase your brand on Yahoo Sports

From high-impact branding opportunities to direct response placements, advertising on Yahoo Sports puts your brand front and center in a premium and relevant arena. Here are just a few of the advertising options:

Billboard ads: Connect with your audience through a big, bold, beautiful interactive experience.
Advanced creative executions: Catch and hold consumers’ attention with innovative ad formats, dynamic creative and compelling video.
Stream ads: Achieve premium performance advertising at scale with native ads in the personalized Yahoo content stream.
Original program sponsorships: Align your brand with Yahoo Sports’ popular coverage of spectacular sports events, including March Madness, World Cup, The Olympics, The Super Bowl, Fantasy Sports and more.

For a complete list of specifications for Yahoo properties, consult our ad specs.

Millions of consumers make Yahoo a daily habit. We can help you connect with them. For advertising opportunities on Yahoo Sports or other Yahoo properties, contact your account manager or our sales team today.

¹comScore August 2013, ²comScore Plan Metrix, Key Measures, May 2013