Yahoo Advertising

Premium

Turn to Yahoo for the Best in Premium Ads

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Premium advertising is what Yahoo is known for. Whether those ads run on our homepage, top-rated vertical sites, or unmatched event coverage, brands will grab the attention of engaged audiences across screens and deliver their messages at scale.

From sports to finance to entertainment, our vertical sites are deeply ingrained in our users’ daily habits. And with our industry-leading personalization technology, you can reach your target consumers with the right ads at the right time, as they consume the content they’re most passionate about. Our personalized targeting and ad formats help ensure your messages will be relevant to viewers, which delivers up to a 40% lift in ad receptivity.

Our top-quality content engages users:

Rated #1 in the U.S. in 10 online categories including mail, news, sports, finance, entertainment news, autos, shopping, and real estate
Rated #1 globally in seven categories, including news, sports, finance, entertainment news, real estate, and comparison shopping
Rated #1 for major event coverage of the Super Bowl, Olympics, World Cup, March Madness, and the Oscars, Emmys, and Grammys
Yahoo’s homepage has more than 100 million global visitors every day
Yahoo News draws more than 200 million global consumers a month

Premium plays a vital role in Yahoo’s unified advertising solution, and we offer premium ads across devices and formats including:

High-impact buys on high-visibility properties such as Yahoo homepage, mail, login, and verticals
Program sponsorships for our special event coverage, original programming, and more
Mobile display ads that leverage extremely accurate log-in targeting of more than 400 million mobile users per month around the world
Video channels, programs, and placements
Custom integrations to unite your brand with consumers’ daily habits

Our premium advertising solutions are delivering powerful results across our verticals:

Campaigns on our top-rated Fantasy Football site realized a 50% lift in brand searches
Travel sponsorship on the Yahoo homepage drove an 82% lift in brand searches and 105% increase in likelihood to visit
Sponsored content across Yahoo Shine and Yahoo Finance delivered a 43% lift in queries and a 26% increase in paid clicks
Original video sponsorships on Yahoo Finance delivered five times the brand awareness of other finance sites’ sponsorships

When it comes to premium advertising, Yahoo is the only partner that can deliver engaging content at scale, top coverage of the events that draw passionate viewers, personalized targeting and ad formats, and the largest creative canvas spanning all screens.

Let us help you create your next big marketing idea. Contact your Yahoo Account Representative today.