AZA can provide in-depth demographic information regarding annual and time-specific visitation to its member zoos and aquariums as well as demographics regarding income, age, education level, household income, and ethnicity.
Who is visiting zoos and aquariums?
- Over 183 million annual visitors in the US and over 200 million worldwide- more visitors than NFL, NBA, NHL, and MLB annual attendance combined
- Visitors are:
- 2.3 million member households
- 69% parties with children
- 54% women/46%men
- 32% adults aged 21-34
- 57% children 11 and under
- 72% pet owners
- 32% HHI>$100,000
- 68% employed
- Two out of three adults visits a zoo with a child and 50% of adults visit an aquarium with a child
- Average visit is four hours
- Engage over 42 million via social media
- Facebook: 16,005,181+ followers
- Twitter: 1,983,169+ followers
- Instagram: 881,752+ followers
- Pinterest: 116,561+ followers
- YouTube: 230+ million views
Zoos and aquariums enjoy overwhelming popularity
- 93% agree their family enjoys seeing animals up close at zoos and aquariums
- 94% feel that zoos and aquariums teach children about how people can protect animals and the habitats they depend on
- 79% feel better about companies that support wildlife conservation at zoos and aquariums
- 66% are more likely to buy products and services from those companies