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Shareholders are taking aim at social-media ad buyers for their possible role in spreading disinformation and hate speech.
People who watch sports on traditional TV are well-acquainted with commercials that share the screen with the programming during lulls in the action, an attempt by networks to keep viewers’ attention during ad breaks.
Mr. Reilly is leaving McCann Worldgroup, where he worked on “Fearless Girl” and other campaigns.
TV network group OpenAP is updating its technology to let advertisers see the commercial time that is available from its members.
Comscore announced a deal with Charter Communications, Qurate Retail and private-equity firm Cerberus Capital Management aimed at bolstering the finances of the troubled media-measurement company and potentially strengthening its commercial relationships.
LG is buying a nearly 60% stake in Alphonso as it seeks to accelerate its efforts to build a streaming-TV ad business.
The company is launching its first major rebrand in decades in an effort to highlight its shift from a diversified health care giant to one more focused on creating prescription drugs and vaccines, as it brings out its Covid-19 vaccine with BioNTech.
Among the trends: the pivot to digital continues to favor big platforms; companies will have to meet diversity goals; people are burned-out, but could it turn into the Roaring 2020s?
The advertising industry is bracing for new proposals on consumer privacy and taxes on ads.
Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year.
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A fresh batch of films scheduled for theatrical release in February, March or April are being postponed or sold to streaming services as cases of Covid-19 stay at high levels across the country.73
Flo Health was accused of improperly sharing data with Facebook, including whether users were ovulating.