Social Media Toolkit: COVID-19 Vaccinations

Social Media Toolkit: COVID-19 Vaccinations
Updated Jan. 7, 2021

About the COVID-19 Vaccines

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  • There are two COVID-19 vaccines currently authorized and recommended for use in the United States, and three other vaccines are currently in large-scale clinical trials. To learn more about the different vaccines for COVID-19 and how vaccines work, visit: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/different-vaccines.html
  • COVID-19 mRNA vaccines teach our cells how to make a piece of a protein to trigger an immune response and build immunity to the virus that causes COVID-19. mRNA does not affect or interact with a person’s DNA, and the cell breaks down and gets rid of the mRNA as soon as it is finished using these instructions.Learn about mRNA vaccines and how they work: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/different-vaccines/mrna.html
  • None of the COVID-19 vaccines currently authorized for use in the United States uses the live virus that causes COVID-19. You may have symptoms like a fever after you get a vaccine. This is normal and a sign that your immune system is learning how to recognize and fight the virus that causes COVID-19. Learn more about the facts behind COVID-19 vaccines: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/facts.html
  • How many people need to get a COVID- 19 vaccine for herd immunity?Herd immunity means that enough people in a community are protected from getting a disease because they’ve already had the disease or they’ve been vaccinated. Herd immunity makes it hard for the disease to spread from person to person, and it even protects those who cannot be vaccinated, like newborns. While experts don’t yet know what percentage of people would need to get vaccinated to achieve herd immunity, vaccination is a safer way to build protection than getting sick with COVID-19.Have a question about COVID-19 vaccines? See answers to our most frequently asked questions:  https://www.cdc.gov/coronavirus/2019-ncov/vaccines/faq.html

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Close up of vaccine bottles from the side with the text Coronavirus Disease 2019 (COVID-19)

Illustration of pharmacist wearing a mask with band aid on arm in pharmacy with text Coronavirus Disease 2019 (COVID-19) Receiving and mRNA vaccine will not affect your DNA.

Illustration of healthcare professional at desk in ER with text Coronavirus Disease 2019 (COVID-19) COVID-19 vaccines will not give you COVID-19.

Woman wearing mask with band aid on arm with the text Coronavirus Disease 2019 (COVID-19)

Instagram Sample Message

  • There are two COVID-19 vaccines currently authorized and recommended for use in the United States, and three other vaccines are currently in large-scale clinical trials. To learn more about the different vaccines for COVID-19 and how vaccines work, visit: https://bit.ly/3nPvZmqexternal icon
    #publichealth #CDC
  • COVID-19 mRNA vaccines teach our cells how to make a piece of a protein to trigger an immune response and build immunity to the virus that causes #COVID19. mRNA does not affect or interact with a person’s DNA and the cell breaks down and gets rid of the mRNA as soon as it is finished using the instructions. Learn about mRNA vaccines and how they work: cdc.gov/coronavirus/vaccines
    #publichealth #CDC
  • None of the COVID-19 vaccines currently authorized for use in the United States uses the live virus that causes COVID-19. You may have symptoms like a fever after you get a #vaccine. This is normal and a sign that your immune system is learning how to recognize and fight the virus that causes COVID-19. Learn more about the facts behind #COVID19 vaccines: cdc.gov/coronavirus
    #publichealth #CDC
  • How many people need to get a #COVID19 vaccine for herd immunity? When enough people in a community are protected from getting a disease – because they’ve already had the disease or they’ve been vaccinated – that makes it harder for the disease to spread from person to person. This is known as herd immunity, and it even protects those who cannot be vaccinated, like newborns. While experts don’t yet know what percentage of people would need to get vaccinated to achieve herd immunity, vaccination is a safer way to build protection than getting sick with COVID-19. Have a question about #COVID19 vaccines? See answers to our most frequently asked questions: cdc.gov/coronavirus/vaccines
    #publichealth #CDC

Instagram Digital Resources

Close up of vaccine bottles from the side with the text Coronavirus Disease 2019 (COVID-19)

Illustration of pharmacist wearing a mask with band aid on arm in pharmacy with text Coronavirus Disease 2019 (COVID-19) Receiving and mRNA vaccine will not affect your DNA.

Illustration of healthcare professional at desk in ER with text Coronavirus Disease 2019 (COVID-19) COVID-19 vaccines will not give you COVID-19.

Woman wearing mask with band aid on arm with the text Coronavirus Disease 2019 (COVID-19)

Twitter Sample Message

Twitter Digital Resources

Close up of vaccine bottles from the side with the text Coronavirus Disease 2019 (COVID-19)

Illustration of pharmacist wearing a mask with band aid on arm in pharmacy with text Coronavirus Disease 2019 (COVID-19) Receiving and mRNA vaccine will not affect your DNA.

Illustration of healthcare professional at desk in ER with text Coronavirus Disease 2019 (COVID-19) COVID-19 vaccines will not give you COVID-19.

Woman wearing mask with band aid on arm with the text Coronavirus Disease 2019 (COVID-19)

Vaccine Benefits

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Illustration of healthcare professional in a medical office wearing a mask with a band aid on arm and holding a clip board with the text Coronavirus Disease 2019 (COVID-19) COVID-19 vaccines will be an important tool to help stop the pandemic.

Illustration of physical therapist with patient wearing a mask with a band aid on arm with the text Coronavirus Disease 2019 (COVID-19) Getting a COVID-19 vaccine will keep you from betting COVID-19.

Illustration of optometrist wearing a mask with band aid on arm next to eye chart with text Coronavirus Disease 2019 (COVID-19) Getting a COVID-19 vaccine will help keep you from getting COVID-19.

Instagram Sample Message

  • While getting COVID-19 may offer some natural protection or immunity, the risk of severe illness and death from COVID-19 far outweighs any benefits of natural immunity. Getting a COVID-19 vaccine will help protect you without having to be sick. Learn about the benefits of COVID-19 vaccination so you’ll be ready when a vaccine is recommended: https://bit.ly/vaccinebenefits
    #publichealth #CDC
  • Your best protection from #COVID19 will be a combination of getting a COVID-19 #vaccine, wearing a mask, staying at least 6 feet away from others, avoiding crowds, and washing your hands often. No one tool alone is going to stop the pandemic. Learn about the benefits of COVID-19 vaccination: cdc.gov/coronavirus
    #publichealth #CDC

Instagram Digital Resources

Illustration of healthcare professional in a medical office wearing a mask with a band aid on arm and holding a clip board with the text Coronavirus Disease 2019 (COVID-19) COVID-19 vaccines will be an important tool to help stop the pandemic.

Illustration of physical therapist with patient wearing a mask with a band aid on arm with the text Coronavirus Disease 2019 (COVID-19) Getting a COVID-19 vaccine will keep you from betting COVID-19.

Illustration of optometrist wearing a mask with band aid on arm next to eye chart with text Coronavirus Disease 2019 (COVID-19) Getting a COVID-19 vaccine will help keep you from getting COVID-19.

Twitter Sample Message

Twitter Digital Resources

Illustration of healthcare professional in a medical office wearing a mask with a band aid on arm and holding a clip board with the text Coronavirus Disease 2019 (COVID-19) COVID-19 vaccines will be an important tool to help stop the pandemic.

Illustration of physical therapist with patient wearing a mask with a band aid on arm with the text Coronavirus Disease 2019 (COVID-19) Getting a COVID-19 vaccine will keep you from betting COVID-19.

Illustration of optometrist wearing a mask with band aid on arm next to eye chart with text Coronavirus Disease 2019 (COVID-19) Getting a COVID-19 vaccine will help keep you from getting COVID-19.

Vaccine Safety

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  • Safety is a top priority while federal partners work to make COVID-19 vaccines available. Safety is considered before any vaccine before any vaccine is recommended for use. Learn more about how CDC and its partners are ensuring the safety of COVID-19 vaccines: https://www.cdc.gov/coronavirus/2019-ncov/vaccines/safety.html

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Woman wearing mask pointing to band aid on arm in clinic with the text Coronavirus Disease 2019 (COVID-19)

Instagram Sample Message

  • Safety is a top priority while federal partners work to make a #COVID19 vaccine available. Safety is considered before any #vaccine recommended for use. Learn more about how #CDC and its partners are ensuring the safety of COVID-19 vaccines: cdc.gov/coronavirus
    #publichealth  #CDC

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Woman wearing mask pointing to band aid on arm in clinic with the text Coronavirus Disease 2019 (COVID-19)

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Woman wearing mask pointing to band aid on arm in clinic with the text Coronavirus Disease 2019 (COVID-19)

What to Expect After Vaccination

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  • Side effects after getting a #COVID19 vaccine are normal signs your body is building protection. Side effects may even feel like flu and might affect your ability to do daily activities, but they should go away in a few days. Learn more about what to expect after getting vaccinated, visit https://www.cdc.gov/coronavirus/2019-ncov/vaccines/expect/after.html
    #publichealth #CDC

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