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Industry Leading Response Rate
Due to the rigor of its panel recruitment, AmeriSpeak surveys achieve the highest American
Association for Public Opinion Research (AAPOR) response rate of any multi-client panel solution on
the market.
Sample Representativeness
AmeriSpeak is representative of the entire U.S. population because it leverages the NORC National
Frame, an area probability sample used for landmark studies like the General Social Survey.
NORC Card
AmeriSpeak provides clients with an NORC Card report for each custom study, delivering a
quantitative measurement of sample representativeness and documenting AAPOR response rates, sample
sizes, survey field period, and other information.
