Green Guides

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16 CFR Part 260

Rule Summary:

The Green Guides were issued to help marketers ensure that the claims they are making are true and substantiated. The guidance they provide includes:

  1. general principles that apply to all environmental marketing claims;
  2. how consumers are likely to interpret particular claims and how marketers can substantiate these claims; and
  3. how marketers can qualify their claims to avoid deceiving consumers.

For more information, check out the Business Center's Environmental Marketing page.

Text of Rule
Federal Register Notices
Press Releases
Public Comments
#353: 16 C.F.R. Part 260: Guides for the Use of Environmental Marketing Claims: Request for Public Comment on Proposed, Revised Guides, FTC File No. P954501
#254: Project No. P084203; 16 CFR Part 260 Guides for the Use of Environmental Marketing Claims; Green Building and Textiles
#240: 16 C.F.R. Part 260; Project No. P084200: Guides for the Use of Environmental Marketing Claims; The Green Guides and Packaging; Public Workshop
#271: Project No. P954501; Green Marketing Consumer Perception Study; Public Comments on Plans to Conduct a Study to Examine Consumer Perception of Environmental Marketing Claims
Public Events
Related Documents
application/pdf icon Environmental Marketing Consumer Perception Study - Section 1 (see details below) (174.97 KB)
application/pdf icon Environmental Marketing Consumer Perception Study - Section 2 (see details below) (138.54 KB)
application/pdf icon Environmental Marketing Consumer Perception Study - Section 3 (see details below) (2.11 MB)
application/pdf icon Environmental Marketing Consumer Perception Study - Section 4 (see details below) (3.03 MB)
Additional Information

Environmental Marketing Consumer Perception Study
Background Information
for Request for Public Comment on Proposed, Revised Guides for the Use of Environmental Marketing Claims (16 C.F.R. Part 260)
(Matter No. P954501; Program Code N14)

  • Section 1 - summarizes the study methodology, including sampling and weighting procedures employed by Harris Interactive for this research product.
  • Section 2 - presents the questionnaire, which was administered online by Harris Interactive to members of its online panel in August, 2009.
  • Section 3 - shows how the online questionnaire appeared to respondents by reproducing sample "screen shots."
  • Section 4 - presents an overview of the research results, prepared by Harris Interactive.