Awareness Campaigns
Our campaigns provide crucial information on prediabetes, type 2 diabetes prevention, and diabetes management to empower people to safeguard and improve their health. Campaign messaging reaches our key audiences through their preferred communication channels, including social media and other digital platforms, print, radio, and broadcast TV. Learn more through the links below, and join the conversations online.
Launched in 2016 in partnership with the American Diabetes Association, American Medical Association, and Ad Council, this award-winning campaign is the first ever to raise awareness across the nation about prediabetes. Witty and engaging public service announcements distributed through thousands of media outlets encourage people to take a 1-minute test at DoIHavePrediabetes.orgexternal icon to find out their risk, and then confirm the result with their doctor if their score is high. The site enables people with prediabetes to find and enroll in a CDC-recognized lifestyle change program, part of the National Diabetes Prevention Program.
Your Health with Joan Lunden and CDC is a TV and digital mini-series created to reach the massive audience of Americans with diabetes (34+ million) or prediabetes (88+ million). The series features proven strategies for preventing or delaying type 2 diabetes and helpful resources for living well with diabetes. Your Health aired on CBS-owned TV networks, on select CW networks, on the Health Media Network in physicians’ offices, and in airports nationwide. Watch the entire video series and find additional diabetes-related resources on the Your Health site.