What we do

We give young people the facts about smoking, vaping, nicotine and the tobacco industry, engage individuals and groups to make change in their communities, innovate ways to end nicotine addiction and join forces with collaborators committed to a future where tobacco and nicotine addiction are a thing of the past.

See what we do

Girl viewing the vaping curriculum page on a laptop

A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Vaping: Know the truth.

Want to Quit Vaping?

This is Quitting is the first-of-its-kind program to help young people quit vaping by offering free and anonymous help. To-date, the program has helped more than 220,000 young people on their journey to quit vaping. Text DITCHVAPE to 88709 to get started.

Young black man reading tobacco industry quote

Tracing the racist tactics of the tobacco industry

Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry.

Health, cost, and desire to escape addiction drives young people to quit vaping

Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction.

New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use

Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.

We are Truth Initiative

Truth Initiative is America’s largest nonprofit public health organization dedicated to a future where tobacco and nicotine addiction are things of the past.

Learn about our mission

We seek, speak and spread the truth about smoking, vaping, and nicotine

See what we do

Truth Initiative Schroeder Institute^® Research and evaluation

We conduct rigorous research that powers everything we do.

Community and
youth engagement

We inspire and train future leaders to counter tobacco's influence.

Youth smoking
prevention and education

We deliver the facts through our national counter-marketing campaign so young people can make informed decisions.

Quit smoking and vaping tools

We innovate new ways to combat tobacco use and help people quit.

Partnerships

We expand our impact by joining forces with public, private and nonprofit leaders. Join us.

Our latest research and resources

Explore research and resources

Report

Seeing through Big Tobacco’s Spin

Tobacco industry efforts to overhaul its reputation as it recruits a new generation of tobacco users are failing, according to new Truth Initiative

Dec. 15, 2020

Tobacco Industry Marketing Advertising Marketing

Report

The truth about opioids

Dec. 14, 2021

Opioids

Fact Sheet

E-cigarettes: Facts, stats and regulations

Nov. 11, 2021

E-cigarettes / Vaping Flavors IQOS JUUL

We need your help to achieve a culture where all young people reject smoking, vaping and nicotine

Let's do this together. Explore partnerships, summits, scholarships, studies, events and more ways you can take action.

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The latest news from Truth Initiative

See our impact Visit press center

Press Release

New Report Shows Youth E-Cigarette Use Remains at Epidemic Levels and Harm Perceptions of Vaping Significantly Rise Among Teens

Dec. 15, 2020

Press Release

Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, join forces with EVERFI to give America’s youth the facts about vaping

Dec. 10, 2020

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