.com Disclosures: How to Make Effective Disclosures in Digital Advertising
Whether advertising in print, on radio or TV, or on the Internet, it’s important to disclose the details of the deal up front. This publication offers practical tips on how to make effective...
16 CFR Part 455 Trade Regulation Rule; Sale of Used Motor Vehicles
Analysis of Public Comments and Final Staff Compliance Guidelines
16 CFR Part 455 Trade Regulation Rule; Sale of Used Motor Vehicles
The staff of the Federal Trade Commission publishes its staff compliance guidelines for the Used Car Rule to provide assistance to industry members. The views expressed in the guidelines are those...
A Consumer’s Guide to Buying a Franchise
Thinking about buying a franchise? Investigate before you invest. Before you sign on the dotted line, read this guide for advice on evaluating franchise opportunities.
Ads for Business Opportunities: How To Detect Deception
Promoters of fraudulent business opportunities run ads where their targets are likely to see them: in daily and weekly newspapers, in magazines, and on the Internet. Advertising sales staff with a...
Advertising and Marketing on the Internet: Rules of the Road
Advertising on the Internet? The rules that apply to other forms of advertising apply to online marketing, too. These standards protect businesses and consumers – and help maintain the credibility...
Advertising Consumer Leases
Does your company advertise consumer leases? This publication focuses on your legal obligations under the Consumer Leasing Act and Regulation M.
Advertising FAQ's: A Guide for Small Business
Focusing on federal truth-in-advertising standards, this A-to-Z primer is an essential resource for businesses of any size.
Advertising Platinum Jewelry
Explains the new portion of the FTC’s Jewelry Guide that discusses requirements for jewelry sellers when marking and advertising platinum jewelry and disclosures concerning products alloyed with...
Amended Franchise Rule FAQ's
Get answers to frequently asked questions about the Amended Franchise Rule, 16 C.F.R. Part 436
Answering Dealers’ Questions about the Revised Used Car Rule
The Used Car Rule requires auto dealers to display on used cars a window sticker called a Buyers Guide with important information for consumers. The FTC revised the Used Car Rule in 2016. Here are...
App Developers: Start with Security
App developers: How does your app size up? Have your built security in from the start? The FTC has a dozen tips to help you develop kick-app security for your product.
Applying FTC Consumer Protection Standards in the Sale of Outdoor Plants
Even though the FTC has rescinded its Nursery Guides, established truth-in-advertising standards still apply to the sale of trees, shrubs, and other products used for outdoor planting. Industry...
At-Home Medical Billing Businesses
Ads for business opportunities doing medical billing may sound like the perfect work-at-home option, but beware. The reality is that few people who pay for medical billing opportunities make any...
Avoid Fake-Degree Burns By Researching Academic Credentials
Some resumes list credentials — like a college degree or professional certification — that sound credible, but were bought from “diploma mills.” Human resources professionals need to educate...
Background Checks: What Employers Need to Know
If employers use background checks in making personnel decisions, they must comply with the Fair Credit Reporting Act and laws that protect people from discrimination. The FTC and EEOC have tips...
Big Print. Little Print. What's the Deal?
If the disclosure of information is necessary to prevent an ad from being deceptive, the disclosure must be clear and conspicuous. Read more about why fine print is not so fine in advertising and...
Bogus Business Opportunities
Thinking about investing in a bizopp? The FTC’s Business Opportunity Rule requires companies to disclose key information before you buy. Follow these tips to avoid a bizopp rip-off.
Business Guidance Concerning Multi-Level Marketing
Do you have questions about multi-level marketing? The FTC staff has guidance to help members of the MLM industry apply core consumer protection principles to their business practices.
Business Guide to the FTC's Mail, Internet, or Telephone Order Merchandise Rule
Do you sell products by mail, by phone, or online? This publication discusses what the FTC's Mail Order Rule covers, offers how-to compliance advice, answers common questions, explains where to go...
Pages
