Google Search Central, formerly Google Webmasters, is here to help the right people view your content with resources to make your website discoverable to Google Search. New to SEO? Start by reading this quickstart to Google Search.

Specific things you can do to improve the SEO of your website

Select the profile that best describes you and learn how you can improve the SEO of your website.
I'm interested in SEO from a business standpoint, and I might hire consultants to do tasks for my site.
I build and manage websites. I'm interested in monitoring and resolving common issues with how my site shows up on Google Search.
I already know the basics of how Google Search works. I'm focused on monitoring website traffic, optimizing ranking, and make informed decisions about the appearance of my site in Search results.
Browse SEO case studies and learn how other sites have reached more people by improving their site's presence on Google Search.
Case study
In addition to seeing a traffic increase, Saramin saw the quality of their traffic improve. They saw a 93% increase in the number of new sign ups and a 9% increase on the conversion.
Case study
StyleCraze saw their click-through-rate (CTR) increase by 20% for the first URL. They implemented How-to structured data to five other how-to articles to understand how this could work for them at scale.
Case study
After the launch of JobPosting structured data, Google organic traffic to ZipRecruiter job pages converted at a rate three times higher than organic traffic from other search engines.
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