Share the “Talk. They Hear You.”® campaign in your community using these guides on planning and evaluating your implementation efforts, planning events, working with the media, and more. Planning & Promotional Tools Campaign Implementation Guide (PDF | 925 KB) Campaign Brand Guide and Identity Templates Event Planning Toolkit (PDF | 1.6 MB) Sample Proclamation (DOCX | 49 KB) Media Tools Media Toolkit (PDF | 1 MB) Campaign Fact Sheet (PDF | 381 KB) Backgrounder (PDF | 199 KB) Talking Points (DOCX | 57 KB) Infographics Marijuana: Did You Know? Talk With Your Kids About the Facts (PDF | 104 KB) Opioids: Did You Know? Talk With Your Kids About the Facts [Car Scene] (PDF | 2.5 MB) Opioids: Did You Know? Talk With Your Kids About the Facts [Table Scene] (PDF | 6.2 MB) Start the Conversation About Underage Drinking (PDF | 685 KB) It's Never Too Early To Start Talking About Underage Drinking (PDF | 656 KB) Know the Facts About Underage Binge Drinking (PDF | 655 KB)