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Innovation

The New York Times has always been on the forefront when it comes to finding new ways to keep readers engaged. We listen and respond to our audience’s demands for more interactive digital media and audio, and are constantly paving new avenues for brands to participate in these endeavors.

Audience Snapshot

#1

Destination for Opinion Leaders for 15 years 1

SOURCE:
2019 U.S. Opinion Leaders, Erdos & Morgan. Rank versus 370 measured print, broadcast & cable programs, and digital media.

151M

The New York Times digital reaches 151M online users globally2

SOURCE:
Comscore Media Metrix® Multi-Platform, Total Digital Population June 2020. Europe includes: UK, IT, FR, ES, DE / APAC includes: TW, SG, MY, JP, HK, AU, IN. MEA & LATAM are desktop only.

60%

Over half of The New York Times U.S. audience is made up of Gen Z and Millennial readers3

SOURCE:
MRI Fall 2019. U.S. Adults 18+. New York Times Weekday/Sunday newspaper or visited nytimes.com in past 30 days

$1.4 trillion

The New York Times affluent visitors wield over $1 trillion in total buying power 4

SOURCE:
Ipsos Affluent U.S. Survey, Adults 18+, HHI $125K+, The New York Times total brand footprint (past 30 days)

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