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Turn Around Don't Drown® Warning Signs
Policy on Use of Turn Around Don't Drown® Phrase
The phrase "Turn Around Don't Drown®" is ideally suited for many types of flood safety outreach activities. NOAA encourages use of the phrase to further the NWS mission to help protect life and property. The phrase may be used by NOAA/NWS employees working in an official capacity for any educational, safety, and/or outreach purpose. The phrase may also be used by external parties or NOAA/NWS employees in an unofficial capacity subject to guidelines in Sections 2 and 3 below. 1. Use of Turn Around Don't Drown® in Road SignsFederal Highway Administration standards call for temporary incident road signs to be pink and rectangular-shaped. Permanent warning signs must be yellow and diamond-shaped (see samples below).
You are welcome to print signs wherever you wish.
2. Use of Turn Around Don't Drown® Phrase on Social MediaAnyone can use the phrase Turn Around Don't Drown® on Social Media to help warn the public about the dangers of driving into flood waters. You can also use the yellow Turn Around Don't Drown® sign for social media purposes.This limited permission is given on condition the use is lawful and professional in manner and is subject to review by NOAA/NWS. Any person or entity as described above using the phrase "Turn Around Don't Drown®" agrees with these conditions and agrees to immediately stop using the phrase should NOAA/NWS, in its sole discretion, determine for any reason that the use of the phrase is not in the best interests of the NWS flood safety program. If any NWS staff member believes the Turn Around Don't Drown® phrase is being improperly use, he or she should notify the National Hydrologic Outreach Program Coordinator. 3.. External Use of Turn Around Don't Drown® PhraseNWS partners in the weather enterprise may use the phrase "Turn Around Don't Drown®" in broadcasts to encourage flood safety without special permission or license agreement from NOAA. For example, a broadcaster stating a flash flood warning is in effect may remind viewers to "turn around don't drown" at flooded low water crossings. This limited permission is given on condition the use is lawful and professional manner and is subject to review by NOAA/NWS. Any person or entity as described above using the phrase "Turn Around Don't Drown®" agrees with these conditions and agrees to immediately stop using the phrase should NOAA/NWS, in its sole discretion, determine for any reason that the use of the phrase is not in the best interests of the NWS flood safety program. If any NWS staff member believes theTurn Around Don't Drown® phrase is being improperly use, he or she should notify the National Hydrologic Outreach Program Coordinator. Parties external to NOAA, as well as NOAA employees working in an unofficial capacity, may also use the phrase "Turn Around Don't Drown®" in printing, recording, or electronic storage media (e.g., pamphlet, clothing, badge, logo, video, audio, or web page), subject to the following conditions:
If the external party intends to meet all the above conditions, they should submit a written request to the National Hydrologic Outreach Program Leader. The request should describe how the Turn Around Don't Drown® phrase will be used, include a pre-production version of the use (e.g., on audio, video, draft hard copy, web page prototype), and be submitted to: Permission to use the phrase will be preserved in a license agreement between NOAA and the external party. NWS will prepare the license agreement using a standard template (see attachment 1). The license agreement will become effective when signed by both the party seeking permission to use the phrase ("licensee") and the Director of AFS. AFS will notify the licensee that the license agreement is effective once it has been signed by the AFS Director. Video, Audio and Print Resources
Multimedia: Audio, Videos, Public Service AnnouncementsSome of these links take you to NOAA or other government YouTube channel. Public Service Announcements
Flood Videos Audio
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