Cookie Policy
Updated: August 9, 2020
This Cookie Policy (“Policy”) describes how National Railroad Passenger Corporation (“Amtrak”, “we”, “our”, or “us”) uses cookies and other similar technologies (“Cookies”) while you are using Amtrak.com (“Site”). For more information on how we process your personal data, please read our Privacy Policy.
Section 1 — Cookies
Amtrak places Cookies on your device. Cookies are small text files that are saved on your computer or mobile device when you visit the Sites. For example, we use Cookies
- To remind us of who you are and to access your account information (stored on our secure servers) to deliver to you a better and more personalized service.
- To estimate our audience size and usage of our Site, including measuring repeat usage of the Site.
- To deliver advertisements that are more relevant to you based on your interests, and to help measure the effectiveness of those advertising campaigns. This information may be shared with third party partners, such as advertisers, to help customize your user experience. The third party partners may also use this information to provide you with targeted banner ads about our products and services, and the products and services of our partners, even after you leave the Site and browse other non-affiliated websites.
- To measure and track certain traffic patterns, including information like the areas of the Site you have visited, and your visiting patterns in the aggregate. We may use this information to better personalize the content, banners, and promotions that you and other users will see on the Site.
- For your convenience so that when you return to the Site, you are identified and your preferences are remembered. It allows us to recognize you upon visiting the Site, prior to logging in. However, we do require you to log in before doing any redemption, purchase or profile edits.
- For IT security purposes.
For more information, visit www.allaboutcookies.org.
Section 2 — Types of Cookies
Amtrak uses the following categories of Cookies on the Site:
Strictly necessary Cookies: These Cookies are essential in order to enable you to move around the Site and use its features.
Functionality Cookies: These Cookies remember your choices, such as your language preferences, and enable us to offer you the Site tailored to your needs and make your visit as pleasant as possible.
Performance Cookies: These Cookies collect information about how you use the Site, e.g. which pages you go to most often, in order to improve how the Site works.
Targeting and Advertising Cookies: These Cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They remember that you have visited the Site and this information may be shared with other organizations, e.g. advertisers.
The specific Cookies that we use on the Site and their purposes are described in Section 4 of this Policy.
The Cookies used by Amtrak are either first party or third party Cookies. First party Cookies are set by Amtrak and share the same domain. Third party Cookies, on the other hand, are stored by a third party provider or organization.
We use both —Cookies that expire once you close your browser (called ’Session Cookies’) and Cookies that stay on your device until you delete them or they expire (called ’Persistent Cookies’).
Section 3 — Your Control Over Cookies
You may withdraw your consent at any time by deleting the Cookies. If you do not accept all Cookies, you may still browse the Sites however you may not be able to use the full functionalities of the Sites.
You may configure the settings of your browser to activate, disable or delete Cookies. Detailed instructions are provided by your browser. If you disable or delete Cookies, however, you may have to manually adjust some preferences every time you visit the Site and some services and functionalities may not work.
Section 4 — Specific Cookies Used on the Site
We use the following specific Cookies on our Site:
Note that like most websites, we use Google Analytics to collect and process certain website usage data. To learn more about Google Analytics and how to opt out, please visit How Google Uses Information from Sites or Apps That Use Their Services and Google Analytics Opt-out Browser Add-on.
You may learn more about advertising networks and opt out of receiving personalized advertisements on this browser or device from advertisers who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out options of each of those organizations. Links to those sites are here:
- Network Advertising Initiative
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada (DAAC)
- European Interactive Digital Advertising Alliance (EDAA)
You may also be able to opt out of receiving targeted ads served by third parties on our behalf by clicking on the blue icon that typically appears in the corner of the ads displayed. Note that, when you opt out of personalized advertising, you may continue to see online advertising on the Site and/or our ads on other websites and online services.
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