Success Stories on User Engagement

American and international businesses from many different sectors use NCEI’s data to make business decisions, making it highly likely that, you are an indirect consumer of NCEI’s climate and weather data by using products and services in the marketplace. For example, think about the corn on the cob that you grill on the barbecue in the summertime. More than likely, it was grown with the help of a nitrogen fertilizer management tool that uses NCEI’s temperature and precipitation data. Or the safety precautions air travelers are reminded of before every flight. Those were informed by aviation analysis using NCEI’s Next Generation Weather Radar data (NEXRAD). Insurance policies for your home were designed using various NCEI datasets that record the occurrence of severe weather events (i.e., hail, tornadoes, and hurricanes). The ways that climate and weather data may enhance your quality of life are numerous, even if the connections are not obvious.

NCEI launched Success Stories on User Engagement, to explore the value of its free and publicly available provision of climate and weather data. Each Success Stories explores a different sector including agriculture, transportation, natural resource management, reinsurance, retail and manufacturing, drought, logistics and transporation, and weather service providers. The findings of these studies are presented in a detailed report, a short 4–8 minute video, and a colorful infographic. Each study details how these data are used and the benefits realized from their applications. NCEI’s data help businesses operate more efficiently, safely, environmentally, and economically bolstering their bottom-lines and making the most of their enterprise. This in turn benefits the American public, the consumers of these goods and services.