In order to encourage Americans to prepare themselves, their families, and their communities, the Federal Emergency Management Agency (FEMA), in partnership with The Advertising Council, has sponsored public service advertisements (PSAs) that educate and empower Americans to prepare for and respond to all kinds of emergencies.
The Ready Campaign has created suites of advertisements directed towards individuals and families, owners and managers of small and medium-sized business, and Spanish speakers. Because the Ready ads are PSAs, they run entirely in donated media space. Business PSAs include radio, print, outdoor, and Web advertisements. Listo PSAs include television, radio, print, outdoor, and web advertisements.
To view all of the Ready Campaign's PSAs visit the Ad Council Web site www.adcouncil.tv or http://psacentral.adcouncil.org.
Instructional Videos
Preparing Makes Sense
Visit the FEMA Library to download "Preparing Makes Sense".
View "Preparing Makes Sense" on Youtube.
Preparing Makes Sense for Pet Owners
Visit the FEMA Library to download "Preparing Makes Sense for Pet Owners" .
View "Preparing Makes Sense for Pet Owners" on Youtube.
Preparing Makes Sense for Older Americans
Visit the FEMA Library to download "Preparing Makes Sense for Older Americans".
View "Preparing Makes Sense for Older Americans" on Youtube.
Preparing Makes Sense for People with Disabilities and Other Access and Functional Needs
Visit the FEMA Library to download "Preparing Makes Sense for People with Disabilities and Other Access and Functional Needs".
View "Preparing Makes Sense for People with Disabilities and Other Access and Functional Needs" on Youtube.
Preparing Makes Sense in Indian Country
Visit the FEMA Library to download "Preparing Makes Sense in Indian Country".
View "Preparing Makes Sense in Indian Country" on Youtube.
Preparing Makes Sense for Military Families
Visit the FEMA Library to download "Preparing Makes Sense for Military Families".
View "Preparing Makes Sense for Military Families" on Youtube.
Business PSA - Storefront Earthquake (:15)
Visit the FEMA Library to download "Business PSA - Storefront Earthquake (:15)".
View "Business PSA - Storefront Earthquake (:15)" on Youtube.
Business PSA - Storefront Flood (:15)
Visit the FEMA Library to download "Business PSA - Storefront Flood (:15)".
View "Business PSA - Storefront Flood (:15)" on Youtube.
Be Prepared For Emergencies While Traveling (:30)
Visit the FEMA Library to download "Be Prepared For Emergencies While Traveling (:30)".
View "Be Prepared For Emergencies While Traveling (:30)" on Youtube.
Wireless Emergency Alerts PSA (:30)
Visit the FEMA Library to download Wireless Emergency Alerts PSA (:30)
View "Wireless Emergency Alerts PSA (:30)" on Youtube.
Business Continuity Planning Suite Introductory Video
Visit the FEMA Library to download "Business Continuity Planning Suite Introductory Video".
View "Business Continuity Planning Suite Introductory Video" on Youtube.
Family Preparedness PSAs
Don't Wait (:60)
View in FEMA Multimedia Library
Watch: Don’t Wait 30 second public service announcement on YouTube or Download
Watch: Don’t Wait 15 second public service announcement on YouTube or Download
We Prepare Everyday (2:00)
View in FEMA Multimedia Library
San Andreas- Dwayne Johnson Earthquake PSA (:30)
View in FEMA Multimedia Library
Seat of Your Pants (:60)
Visit the FEMA Library to download "Seat of Your Pants (:60)".
View "Seat of Your Pants (:60)" on Youtube.
Seat of Your Pants (:30)
Visit the FEMA Library to download "Seat of Your Pants (:30)".
View "Seat of Your Pants (:30)" on Youtube.
Not Sharing (:30)
Visit the FEMA Library to download "Not Sharing (:30)".
View "Not Sharing (:30)" on Youtube.
Not Sharing (:15)
Visit the FEMA Library to download "Not Sharing (:15)".
View "Not Sharing (:15)" on Youtube.
Ready.Gov PSA - "The Day Before: Hurricane Irene" (:15)
Visit the FEMA Library to download "The Day Before: Hurricane Irene (:15)".
View "The Day Before: Hurricane Irene (:15)" on Youtube.
Ready.Gov PSA - "The Day Before: The Joplin Tornado" (:15)
Visit the FEMA Library to download "The Day Before: The Joplin Tornado".
View "The Day Before: The Joplin Tornado" on Youtube.
Ready.Gov PSA - "ESPN Hero" (:30)
Visit the FEMA Library to download "ESPN Hero (:30)".
View "ESPN Hero (:30)" on Youtube.
Ready.gov PSA - "Progress" (:30) with the Today Show's Al Roker
Visit the FEMA Library to download "Today Show's Al Roker".
View "Today Show's Al Roker" on Youtube.