Ammie Farraj Feijoo
GSA | Washington, DC
ammie.farrajfeijoo@gsa.gov
Ammie is the implementation lead for 21st Century IDEA at GSA’s Technology Transformation Services.
News and Events
21 posts
This Week's IDEA
Measure Performance to Make Continuous Improvements
Listening to customers is the best way to improve websites and digital services.
This Week’s IDEA
Who’s on Your Digital Dream Team?
Getting the right skills, talent, leadership, and support in place to build winning digital tools and services
This Week's IDEA
Promote Continuity to Better Support Customer Journeys
Using service design to focus on "how it works"
This Week's IDEA
Listen to Customers by Asking the Right Questions
Four Questions to Help Discover What Customers Want and Need
This Week's IDEA
Spring Cleaning Tips for Web Content
Three tips to tidy up the content on federal websites
This Week's IDEA
Adopting the USWDS, One Step at a Time
The U.S. Web Design System is key to new website standards
GSA officially released the ‘website standards’ referenced in Section 3(e) of 21st Century IDEA. The U.S. Web Design System (USWDS) is key to new website standards. — via General Services Administration
The U.S. Web Design System released a maturity model to help you adopt the design system incrementally as you design and build better digital experiences for the American public — via U.S. Web Design System
This Week's IDEA
Building the Elements That Earn Trust
Let’s talk about the elements that go into building trust with people who are using our services.
This Week's IDEA
Let’s Talk 21st Century IDEA
We are starting a new blog post series on 21st Century IDEA that’ll break down one essential topic and point to guidance to start running with it.
Don’t Forget the Long Tail: It Can Deliver Value
Top tasks matter. Visitors come to your website with specific goals in mind. Using a top-task methodology can be particularly useful when redesigning your homepage. But, top tasks aren’t the whole story. Our government websites also have a large range of tiny tasks that, when managed carefully, have the potential to deliver value. In The
Follow the Clicks: A Look at Click-through Rates on Government Websites
How important is it to show the most relevant result at the top of your search results page? Very. Searchers expect to find what they’re looking for quickly and easily—and without scrolling—when they search on government websites. If a Web page isn’t “above the fold” as one of the first listings on the first results
