Advertising Solutions
Partner with Reuters to position your brand among powerful stories that inspire action.
Engage with our premium audience
Tell your story using our trusted, high-quality platforms: Reuters.com, Reuters App and Reuters Social. All three platforms cover objective and accurate global news on the move and a premium experience to our dedicated users.
Trusted
Reuters is the most trusted and impartial news brand in the world. Influential audiences rely on our steady stream of the highest quality content to stay current.
Influential
Reuters has been capturing the moments that move minds and markets and empower business decisions for over 167 years. Our reporting is seen and read by billions of people every day. Working with us you will have unique access to affluent consumers, C-suites, government leaders, technology luminaries, and influential decision makers.
Programmatic expertise
Reuters global programmatic team are experts at both the buy-side and supply-side. This means the best level of support to any in-house, agency, or brand activation team.
Powerful stories start here
Reuters award-winning branded content studio delivers the best in editorial and multimedia production to influence the right people, in the right place, at the right time.
Reuters global reach
page views
users
visits
video starts
Source: Google Analytics, February 2019
Specs & Guidelines
Standard Ad Units
*In-banner video ad is allowed. Auto-play on video is ok but sound must be muted by default.
*HTML format creative must be provided by 3rd party tag.
*MPU spec works for mobile too.
BILLBOARD
DIMENSIONS (IN PIXELS): FILE FORMAT & FILE SIZE: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: |
LEADERBOARD
DIMENSIONS (IN PIXELS): FILE FORMAT & FILE SIZE: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: |
MPU
DIMENSIONS (IN PIXELS): FILE FORMAT & FILE SIZE: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: |
DOUBLE MPU
DIMENSIONS (IN PIXELS): FILE FORMAT & FILE SIZE: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: |
Rich Media
*All ad expansions must be user-initiated Rich Media creative must be provided by 3rd party tag.
EXPANDABLE BILLBOARD
DIMENSIONS (IN PIXELS): FILE FORMAT & FILE SIZE: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: VIDEO PLAYER: NOTES: |
EXPANDABLE LEADERBOARD
DIMENSIONS (IN PIXELS): FILE FORMAT & FILE SIZE: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: VIDEO PLAYER: NOTES: |
PUSHDOWN
DIMENSIONS (IN PIXELS): FILE FORMAT & FILE SIZE: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: VIDEO PLAYER: NOTES: |
Native Ads
*JPEGs and PNGs up to 50KB accepted.
*Click-through URL and accompanied headline and description must be provided.
*Native Ad should link to content pages rather than a product/service promotion page Landing page Native will be phased out as landing pages are converted to channels, interval specs work for new channels.
DESKTOP HOMEPAGE NATIVE
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): HEADLINE: DESCRIPTION: CLICK THROUGH URL: ADVERTISER NAME: CTA MESSAGE: |
DESKTOP HOMEPAGE NATIVE FOR JP EDITION (JAPANESE)
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): HEADLINE: DESCRIPTION: CLICK THROUGH URL: ADVERTISER NAME: CTA MESSAGE: |
INTERVALS
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): HEADLINE: DESCRIPTION: CLICK THROUGH URL: ADVERTISER NAME: CTA MESSAGE: NOTES: |
In-house Custom Creatives
*Advertiser’s brand guidelines and fonts in OTF/WOFF2 must be provided.
*In-banner video ad is allowed. Auto-play on video is ok but sound must be muted by default.
*Video and aminations limited to 15 seconds.
QUARTER HEIGHT
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): HEADLINE: DESCRIPTION: CLICK THROUGH URL: ADVERTISER LOGO: CTA MESSAGE: 3RD PARTY TRACKERS FOR IMPS & CLICKS: NOTES: |
IN-ARTICLE, IN-FEED
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): HEADLINE: DESCRIPTION: CLICK THROUGH URL: ADVERTISER LOGO: CTA MESSAGE: 3RD PARTY TRACKERS FOR IMPS & CLICKS: NOTES: |
REUTERS APP FULL PAGE
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): HEADLINE: DESCRIPTION: CLICK THROUGH URL: ADVERTISER LOGO: CTA MESSAGE: 3RD PARTY TRACKERS FOR IMPS & CLICKS: NOTES: |
Video
*4:3 ratios are not supported.
PRE-ROLL IN ARTICLE
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): NOTES: |
PRE-ROLL ON VIDEO PAGE
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): NOTES: |
TEADS IN-READ
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): NOTES: |
Reuters App
*Interstitials are accepted but must be MRAID compatible, which may cause issues with web delivery.
*Full page or HTML must be provided by 3rd party tag.
MPU
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: HTML FORMAT CREATIVE MUST BE PROVIDED BY 3RD PARTY TAG SUPPORTED LIBRARIES: NOTES: |
FULL PAGE
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: FULL PAGE MUST BE PROVIDED BY 3RD PARTY TAG SUPPORTED LIBRARIES: NOTES: |
Google AMP
*Expandable or Rich Media that resizes is not available.
*HTML format must be provided by 3rd party tag.
MPU
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: 3RD PARTY TRACKERS FOR IMPS & CLICKS: SUPPORTED LIBRARIES: |
PRE-ROLL |
Google News
*Expandable or Rich Media that resizes is not available.
*HTML format must be provided by 3rd party tag.
MPU
DIMENSIONS (IN PIXELS): FILE FORMAT: ANIMATION/VIDEO TIME (MAX): BORDER: SOUND: LOOPS: 3RD PARTY TRACKERS FOR IMPS & CLICKS: SUPPORTED LIBRARIES: |