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Facebook Chief Marketing Officer Antonio Lucio is leaving the company, a company spokesman said. His last day on the job will be Sept. 18.
Ad buyers seek assurances they will be let out of their commitments in the event the game can’t be played, sources say.
WPP has hired AT&T’s Kirk McDonald as thechief executive of GroupM’s North American operations, the latest in a string of executive changes at both companies.
Marketers are eager to get back to their ad productions, but they are taking precautions and rethinking future strategies.
IPG Mediabrands, a media planning-and-buying group within ad-agency giant Interpublic Group of Cos., has begun what it says will be a quarterly report comparing top social media platforms’ content policies and practices.
If the Trump ban comes to pass, advertisers might move to other, newer platforms. But right now, they’re not canceling their TikTok ads.
Quibi is testing a free version in Australia and New Zealand as the fledgling short-form video streaming service seeks to expand internationally and grow users after a difficult start.
The National Basketball Association’s marketing chief talked to The Wall Street Journal about the league’s time off the court, the social-justice movement that erupted during its pause and the return to play.
Some advertisers that left Facebook for July to protest the proliferation of hate speech on its platforms say they are coming back, while the tech giant’s financial outlook suggested the boycott isn’t taking a major financial toll.
86Interpublic Group of Cos. reported a decrease in organic revenue, a key industry metric, further demonstrating the impact of the coronavirus pandemic on the ad industry.