![Industry retail landing benefit know your customer](https://webarchive.library.unt.edu/web/20200630170357im_/https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/_h/9be151e5/coreui.statics/images/1x1clear.gif)
Know your customer
Deliver customer experiences that meet evolving needs.
![illustrative depiction of people with access to tools and services](https://webarchive.library.unt.edu/web/20200630170357im_/https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/_h/9be151e5/coreui.statics/images/1x1clear.gif)
Empower your employees
Enable your people with strategic retail solutions and tools to deliver extraordinary customer service.
![illustrative depiction of forklift](https://webarchive.library.unt.edu/web/20200630170357im_/https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/_h/9be151e5/coreui.statics/images/1x1clear.gif)
Deliver intelligent supply chain
Close the gap between demand and fulfillment.
![illustrative depiction of new ideas](https://webarchive.library.unt.edu/web/20200630170357im_/https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/_h/9be151e5/coreui.statics/images/1x1clear.gif)
Reimagine retail
Imagine the impossible—and then make it happen with intelligent retail solutions.
![Logos logos](https://webarchive.library.unt.edu/web/20200630170357im_/https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/_h/9be151e5/coreui.statics/images/1x1clear.gif)
Microsoft retail in the news
Bloomberg: Microsoft pushes cloud services to retailers anxious to avoid Amazon >
Business Insider: Microsoft is rolling out new ad tools for retailers like Home Depot and Kohl's >
ZDNet: Microsoft's new Dynamics 365 Commerce app to be available February 3 >
The Verge: Microsoft Teams is getting a Walkie Talkie feature >
![Woman using mobile device to scan grocery item Woman using mobile device to scan grocery item](https://webarchive.library.unt.edu/web/20200630170357im_/https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/_h/9be151e5/coreui.statics/images/1x1clear.gif)
Redefining the shopping experience
Digital shelves enable real time pricing updates and product inspiration at the point of purchase.
![Women's athletic clothing on display in retail store Women's athletic clothing on display in retail store](https://webarchive.library.unt.edu/web/20200630170357im_/https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/_h/9be151e5/coreui.statics/images/1x1clear.gif)
Connecting online and instore data
Integrated data sources enabled selection optimization that delivered 38% increase in sales.
![Grocery store clerk helping customer at cash register Grocery store clerk helping customer at cash register](https://webarchive.library.unt.edu/web/20200630170357im_/https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/_h/9be151e5/coreui.statics/images/1x1clear.gif)
Building the future of retail
Marks & Spencer are applying new intelligence across every endpoint to enable employees to deliver a world class shopping experience.
![Three people looking at tablet and smiling Three people looking at tablet and smiling](https://webarchive.library.unt.edu/web/20200630170357im_/https://www.microsoft.com/onerfstatics/marketingsites-wcus-prod/_h/9be151e5/coreui.statics/images/1x1clear.gif)
Increasing performance with Microsoft mixed reality tools
Natuzzi introduced mixed reality to help transform it’s white-glove customer experience, increase sales conversions, and accelerate the purchase journey.