The University of North Texas is partnering with the Dallas Cowboys on this initiative. UNT is a Class I-Doctorate Granting institution that is located in Denton and Frisco, Texas, which is on the north side of the Dallas/Fort Worth/Denton Metroplex. Established in 1890, UNT is one of the nation's largest public research universities. UNT has fulfilled its mission to empower students to thrive in a rapidly changing world. Ranked a Tier One research university by the Carnegie Classification, UNT is a catalyst for creativity, fueling progress, innovation and entrepreneurship for the North Texas region and the state.

Where the University of North Texas provides the academic rigor of a Carnegie ranked research university, the Dallas Cowboys provide best practices, insights, and case studies. Online course content contains interviews and case studies provided by the organization and their partners, and all three boot camps will have multiple sessions at either the The Star in Frisco, World Headquarters of the Dallas Cowboys or at AT&T Stadium, and will include site visits, guest lectures by Cowboys executives, and project-based learning opportunities related to the Cowboys organization.

A full-time student can complete the program in 12 months, a part-time student can take it in 24 months. Full-time students would take two courses every 8 weeks, part-time students would take one course every 8 weeks.

Career industry executives with at least three years of work experience; professional athletes with at least three years of professional playing experience; coaches with at least three years of full-time coaching experience.

Bachelor degree completion, transcripts, resume, statement of purpose, references, and letter of support from company (if applicable). Students do NOT have to take the GRE or GMAT to qualify for program.

The University of North Texas offers a Bachelor of Applied Arts and Sciences degree that allows athletes to bring ALL their completed credit hours at their previous institution to UNT, and will develop a customized program for them that fast tracks them into the MBA Sport Entertainment program upon completion. This program was initially developed for veterans who build up college credit hours during their service, and is now adapted to the professional athlete.

The overall tuition for the program is approximately $36,000 for participants. The price covers tuition and all costs related to the boot camps once the student arrives at the camp, including food, hotel stay and site visits.. Exact tuition will depend on the time that the student will need to complete the degree in either 12 or 24 months.

During the program, students will be invited to three boot camps. Each boot camp, scheduled Friday – Sunday, will take place at both Cowboys facilities and at UNT at Frisco. Students will receive guest lectures from industry leading executives within the Cowboys organization. Throughout the weekend, students will work on an experiential case study provided by Cowboys front office executives. General expenses associated with the weekend (i.e. hotel, food and site visits) are included in the overall registration costs of the program. Airfare and ground transportation are not provided. Boot camps are optional and if students are unable to attend, they may forego the event.