The "Your Verse" page on the Apple website goes into greater depth about the people featured in the ad—and how they use the iPad in real life.

Given the rough few years he's had lately, it's not be surprising Arnold Schwarzenegger might want to be someone else for a while. He's making a habit of it, anyway.

Honda wants you to know something: This world is not actually as horrible and soul-crushing a place as it appears.

Go Daddy, which this fall promised no more sleazy Super Bowl commercials, still shows plenty of skin in its first ad for this year's game—but it's mostly male, and it's absurdly pumped up.

The Internet of Things—or as Cisco calls it, "the Internet of everything"—is quickly advancing. But how to dramatize that in a TV spot?

It's the eternal Super Bowl conundrum: make a funny ad with people, or make a funny ad with puppies? If you're CarMax, you do both.

If you're like most people, you don't make a New Year's resolution. Maybe that's because few of who do make them (the vast majority of which involve getting in shape) manage to keep them for any decent length of time, according to a Horizon Media survey.

Have you dared to dream that a reunion of the Full House uncles might someday be in the cards?

Isaiah Mustafa, who recently returned to the Old Spice world in a British campaign, is now fronting a new online initiative for the P&G brand.

Twitter is doubling down on its second-screen pitch. The company has been meeting with agencies and brands since the beginning of the year, showing off its ad product road map in an attempt to counter Facebook’s push into video, according to industry sources who met with the social network.

In retrospect, it seems obvious that Dove would be the brand to find fertile, even poignant creative ground in the selfie, that ultimate modern-day expression of self-regard—though, to many, also an anxiety-filled opportunity for self-flagellation.

It’s an early January afternoon on the Upper West Side, just days after the Earth began heaving itself along on yet another elliptical voyage around the sun, and a polar vortex has stupefied New York with an interstellar chill.

If I could stand up and Top Gun high-five a brand right now, it would definitely be Aerie and its new Aerie Real campaign.

This is the kind of timing that professional media planners dream of pulling off.

Just a day after we learned that Arnold Schwarzenegger would appear in one of Bud Light's Super Bowl ads, Anheuser-Busch InBev has released six teaser clips for the celebrity-stacked spots.

Sometimes, parody posters actually make you want to see a movie more than the real ads do.

Boston Market burst onto the strip-mall scene in the 1990s (it was then called Boston Chicken) as a dining option for folks who wanted fast-food made as if Mom had prepared it. Today, it's in the news because of a whole different kind of strip.

That right song might be the one that makes you jump your date's bones without regard for what's on the table behind him, says one of two new ads from twofifteenmccann.

In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, leans on our innate desire for schadenfreude with its frightening prank.

Website design service Squarespace has posted a teaser for its Super Bowl ad, which paints a pretty dreary picture of today's Internet.

Chances are you've already got an idea of what the typical Subaru owner looks like: They enjoy L.L. Bean, buying granola at Whole Foods and being very involved in their kid's soccer team. And they probably have a couple of big, slobbery dogs in the backseat.

Even lawyers not named Scott Hoy tend to have trouble coming up with good advertising. Here's an exception.

It's a brutal irony of the automobile: Speed and power are its strengths, yet they combine to make its occupants ever more vulnerable. It's true of any driving, and especially true of drunk driving, when you are prone to errors that can have shattering consequences.

Buoyed by strong sales of its e-readers and expansion of its free-shipping service, Amazon topped the list of best-perceived brands of 2013, as measured by YouGov's BrandIndex. Rounding out the top 5 were Ford, Subway, History Channel and Lowe's.

When global marketers portray Africa, the goal is usually humor or pity. Rarely do brands treat Africans as cultural equals, much less as inspirational role models. Breaking that trend is one of several reasons to admire "Sapeurs," the newest "Made of More" ad from Guinness and London agency AMV BBD...

Welcome to Adweek's Super Bowl Ad Tracker, where we post everything we know about the advertising planned for the 2014 game. Priced at a whopping $4 million per 30 seconds, the game's ad slots were already sold out months in advance.