The Secret Formula behind One of the World’s Biggest Business Expansions
How does a company decide where to locate 2,500 new stores in one year—and ensure profitability? One retailer reveals the answer.
By Marianna Kantor | September 11, 2018
Houston-based company expands, matching short-term storefronts with companies seeking to promote their brands and deepen customer loyalty.
By Chris Chiappinelli | September 6, 2018
Digital transformation has been a seismic shift for companies. Now ‘life coding’ promises equally profound changes for business, expert says.
How the New York MTA Manages $1 Trillion in Assets
David LaShell | August 28, 2018
Any executive challenged to “do more with less” will empathize with the New York MTA—and maybe learn from how it has improved subway management.
Advertising Innovation: Personal Yet Anonymous
Marianna Kantor | August 22, 2018
Using a new mix of location intelligence and real-time targeting, advertisers deliver personalized messages in the right place.
Salary versus Cost of Living: A New Report
Helen Thompson | August 14, 2018
Median earnings can vary greatly among locations, even for the same job. Business executives should take note for talent acquisition, retention.
Inside Story: Europe’s Largest Port Prepares for Autonomous Ships
Chris Cappelli | August 7, 2018
With help from a GIS-powered digital twin, the Port of Rotterdam is readying for a world where ships pilot themselves.
Growth Insights Series: Is Direct-to-Consumer a Ticket to Growth?
Multiple Authors | July 31, 2018
Some enterprising brands are choosing to sell and market directly to consumers, using location intelligence to guide their way.
LinkedIn Debuts Location-Based Services
Helen Thompson | July 24, 2018
LinkedIn adds a way to calculate the commute to a potential job, delivering instant location information to job seekers.
New Emissions Goal May Launch Smart Ship Era
Guy Noll | July 10, 2018
The shipping industry commits to reducing its greenhouse emissions—what happens next?
Think Tank Series: A Single Pane of Glass for Corporate Security
Chris Chiappinelli | July 2, 2018
A look inside the world of corporate security, where the safety of people and assets is top priority and new tools are making their mark.
Manufacturers Committed, but Slow to Digitally Transform the Supply Chain
Cindy Elliott | June 26, 2018
Manufacturers believe in the benefits of supply chain digitization, but few have invested enough to realize them.
How Data-Driven Commerce Is Driving Retail
Gary Sankary | June 19, 2018
Retail executives who don't understand their customers will lose them to the competition.
How Billboards Are Challenging Digital Advertising
Marianna Kantor | June 13, 2018
Billboard and street furniture advertising is growing more sophisticated—using location intelligence to target viewers and measure its audience.
How and Where the Population Will Age
Lauren Bennett | June 5, 2018
The proportion of people age 60 years and older is growing. A new algorithm predicts where they will live in their later years.
Economy Gives Employees Power to Choose
Helen Thompson | May 31, 2018
With unemployment low and wanderlust high among young professionals, companies should look more closely at employees’ cost of living.
The Growth Insights Series: Planning the Best Markets—Intuition Meets Data
Cindy Elliott | May 22, 2018
Successful executives are fusing digital knowledge and intuition to drive business expansion, as a growing midsize business demonstrates.
New Energy Sources Challenge Utilities to Innovate
Bill Meehan | May 16, 2018
As consumers become power producers through solar and wind energy technology and storage, utilities must change their business model.
Snapchat Embraces Location-Based Advertising
Marianna Kantor | May 9, 2018
Snapchat introduces location categories and radius ad targeting, underscoring expanding adoption of location intelligence for business growth.
Geography and AI Combine for Business Intelligence
Multiple Authors | May 1, 2018
An executive’s guide to the business power of artificial intelligence (AI)—how to approach it, who should own it, and how to drive value from it.
Data-Driven Business: Avoiding the Pitfalls
Lauren Bennett | April 24, 2018
Business decision-makers are using data to make strategic choices for their companies. What if they’re misinformed?
A Small City Fights for the Millennial Workforce
Helen Thompson | April 17, 2018
Amidst a brain drain of young talent to big cities, smaller locations are using location intelligence and innovative planning as a counterweight.
Taxis Fight Back, Using AI and Location Intel to Predict Demand
Jim Young | April 10, 2018
As ride-sharing services poach fares from taxis, a pilot program uses AI, big data, and location intelligence to predict where customers will be.
Eyes in the Sky Use AI to Track Investment Opportunities
Alex Martonik | April 4, 2018
Satellite imagery firms are applying machine learning to imagery analysis to measure natural resource inventories and predict commodity trading.
Restaurant Meal Delivery Gets Smarter
Helen Thompson | March 28, 2018
Restaurant owners can’t open a new restaurant in every neighborhood where there’s demand. Or can they?
AI Leads Corporate Data Priorities, but Worries Outweigh Progress
Marianna Kantor | March 21, 2018
As business executives struggle to leverage artificial intelligence, big data, and analytics, many worry about more-agile competitors.
Wellness Emerges as a Real Estate Trend
Helen Thompson | March 14, 2018
Wellness communities are expanding into new markets with the help of location intelligence and demographic data.
Change Management Smooths Path to Millions in Savings
Multiple Authors | March 7, 2018
A water utility serving 90,000 customers embraces change by placing location intelligence at the center of its operations.
The Next MBA You Hire Should Know GIS
Dr. Thomas Horan | February 27, 2018
A business school dean explains why leading companies should hire spatial business transformers.
Think Tank: What You Should Know about Personalized Pricing
Chris Chiappinelli | February 22, 2018
Leading companies are adjusting prices not just for specific markets but for specific customers. How?
As Personal Car Ownership Falls, Automaker Innovation Rises
Cindy Elliott | February 20, 2018
Within a decade, automakers will see a drastic reduction in traditional car sales. What are they doing to fill the revenue gap?
How Social Media Could Improve Targeted Marketing
Marianna Kantor | February 6, 2018
Researchers discover hard-to-find audience insight in a curious blend of big data, social media postings, and location intelligence.
How Big Data Is Changing Corporate Lobbying
Jeffrey Peters | January 30, 2018
Business executives are embracing a new brand of data-driven lobbying, and a startup with location intelligence in its toolkit is helping them.
The Smart Workplace: An Executive Tour
Patrick Wallis | January 25, 2018
Advanced technologies are delivering convenience to employees of smart workplaces—and bottom-line benefits to their employers.
Your Smart City Needs a Chief Analytics Officer
Amen Ra Mashariki | January 17, 2018
Good governing requires efficiency. As smart cities generate vast stores of big data, chief analytics officers uncover vital answers quickly.
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The Esri Brief is a bi-weekly newsletter tailored to business leaders and government decision-makers. It features actionable insight on digital transformation, IoT, advanced analytics, and the role of location intelligence in successful organizations.
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