As part of its commitment to academic excellence, the Department of Marketing and Logistics sponsors a series of workshops each semester known as the “GREEN” (Guidance for Research, Education Effectiveness and Networking) workshops. These workshops feature many important topics that will assist doctoral students in learning how to effectively teach and conduct research, and proficiently network with scholars in our field. These workshops will be facilitated by UNT faculty who are world-renowned experts in their fields, including areas of consumer behavior, marketing strategy, supply-chain management and modelling domains of marketing research.
Topics of discussions will include:
- research activities (how to generate ideas, publish in premier journals)
- pedagogy (what makes an effective teacher)
- practice (what to expect on the job market, how to handle interviews, what are different marketing academic career paths).
These workshops will be facilitated as both discussion-format and guest speakers. Speakers will be a mix of faculty and graduate students, in addition to leading scholars from other universities.
Workshop Information
Who: Everyone is invited!
What: The GREEN workshop!
Where: Logistics Center, 1st floor
When: Fridays, from 2:00 p.m. - 4:50 p.m.
Why: Field knowledge!
Workshop Schedule
| Week | Date | Theme | Topics Covered |
|---|---|---|---|
| 1 | Sept. 1st | Ph.D. program 101 | What are the PhD program requirements? How is a PhD. different from lower-level degrees? How is our PhD program different from others? Structure of PhD programs – open market vs. day 1 |
| 2 | Sept. 8th | Career Paths | Types of academic jobs available Administration? Trajectory and placement (starts day 1) Who went where survey - docsig.org |
| 3 | Sept. 15th | Faculty Meeting 1pm-3pm | No Workshop! |
| 4 | Sept. 22nd | Qualitative Research | Discussion led by Dr. Lou Pelton |
| 5 | Sept. 27th (Wednesday at noon) |
Guest Scholar | Research Presentation - Greg Marshall |
| 6 | Oct. 6th | What is research? | Why do we do it? The role of research in society Journal rankings Conferences Publishing in top journals |
| 7 | Oct. 13th | RA/TA duties | Balancing time Perception is reality How to do a proper literature review What makes a good RA? What makes a good TA? |
| 8 | Oct. 20th | Faculty Presentation | Dr. Seock Hong - “DEA (Data Envelopment Analysis) and airport/airlines efficiency |
| 9 | Oct. 27th | Teaching | Teaching vs research balance Which approach should I take in teaching? Where do I get materials? Grading and the role of assignments Legal issues (e.g., sexual harassment/encounters, alcohol policies, ADA-related issues) |
| 10 | Nov. 3rd | Experimentation 101 | Why experiments? How do I run an experiment? Types of experiments? Tradeoffs? JCR study formats…where do experiments fit in? Introduce Behavioral Lab |
| 11 | Nov. 10th | Generating ideas | How do you come up with ideas? How do you translate ideas into fruitful projects? How do I know it’s a good idea? How do I work with professors? |
| 12 | Nov. 17th | Current Student Research | Presentations - 10 minutes each student |
| 13 | Nov. 24th | Thanksgiving Break | No workshop! |
| 14 | Dec. 1st | Social issues | Work-family balance Networking Conferences Insider Knowledge Financial issues |
| 15 | Dec. 8th | Reading Day | No meeting |
| 16 | Dec. 15th | Research Updates | Student Research presentations |
| 17 | Spring Semester | Reviewing | Why? How? Conference reviewing vs. Journal reviewing Can I decline? How much time to devote Examples |
| 18 | Spring Semester | The professoriate | Transitioning from student to faculty A day in the life of a professor Being on committees Getting tenure Contributing more broadly Navigating departmental politics |
| 18 | Spring Semester | Getting a job | Timeline Application packet Letters of recommendation AMA Interviewing Campus visits Accepting an offer |
| 18 | Spring Semester | Ethical considerations | Plagiarism P-curving and P-hacking Judgement Calls in Research Intellectual Property |