Vimeo Brand Guidelines
We love our brand and care a lot about how it appears in the world. Here are some guidelines so you don’t abuse this priceless masterpiece that we’ve taken so much care in creating.
Important Stuff To Keep In Mind
- When making a reference to Vimeo, your reference must be truthful, and not suggestive of anything other than the truth, and you cannot imply that you are affiliated with, sponsored by, or endorsed by Vimeo. Thanks.
- “Vimeo” is our proper name when written in text and should be treated be capitalized as such. Capital V, lowercase other letters.
- When making a textual reference to Vimeo, please do not link to anything except vimeo.com.
- When using our logo, you can’t just do whatever ridiculous things you want with it. Please observe the guidelines below.
Logo Downloads
These are our official logos. Please read the next section for usage guidelines.
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Vimeo Logo (ZIP / 1MB)
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Vimeo Plus Logo (ZIP / 0.7MB)
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Vimeo PRO Logo (ZIP / 0.4MB)
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Vimeo Mobile App Icon (ZIP / 1.4MB)
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Vimeo iOS App Screenshots (ZIP / 15MB)
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Vimeo Festival + Awards Logo (ZIP / 0.8MB)
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Vimeo Festival + Awards Program (PDF / 5.2MB)
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Vimeo Video School (ZIP / 0.4MB)
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Vimeo On Demand (ZIP / 1.2MB)
Using Vimeo Logo
Correct Colors
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- Name
- Dark Forest
- RGB
- 22 34 33
- HEX
- #162221
- Pantone
- 5467C
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- Name
- Vimeo Blue
- RGB
- 26 183 234
- HEX
- #1ab7ea
- Pantone
- 297 C
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- Name
- Black
- RGB
- 0 0 0
- HEX
- #000000
- Pantone
- Black C
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- Name
- White
- RGB
- 255 255 255
- HEX
- #ffffff
- Pantone
- White
Correct Spacing
![](https://webarchive.library.unt.edu/web/20141030023240im_/http://f.vimeocdn.com/images_v6/ins_brand_logospacing.png)
The Vimeo logo should have a margin of clear space on all sides around it equal to half of the height of the Vimeo typeface (shown by x).
No other elements (text, images, other logos, puppy GIFs, etc.) can appear inside this clear space.
Incorrect Usage
Please use the logos as provided and don’t mess with them. I.e.:
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* Do not separate the letters in the logo. That’s not cool.
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* Do not rotate the logo. We’re not quirky, ok?
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* Do not stretch the logo non-proportionally. That’s wack.
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* Do not capitalize the logo. Balance = ruined.
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* Do not make the logo more than one color. We don’t care if it’s not fun enough for you.
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* Do not alter the type or add additional elements. Super-sketchy move.
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* Do not add background, strokes, gradients, drop shadows, reflections, etc. to the logo. That looks bad.
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* Do not arch or warp the logo. Our brand is not stretched across the time-space continuum.