The Digital Media Analytics Solution for Everyone

Editorial

Identify strategies that engage and grow the audience for your content.

Data Analysts

Use Parse.ly’s power and flexibility to automate the basics so you can find the really valuable insights.

Product Teams

Spend more time creating and less time maintaining systems with Parse.ly’s API.

Sponsored Content

Close more business by offering clients a better way to see the ROI on their campaigns.

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Challenges

  • How could The Telegraph use data to reach across editorial, analytics and sales teams?
  • What kind of actions would their teams take after seeing website data?
  • How would using analytics improve user-experience for their readers?
  • How could data help their sponsored content strategy?

How Parse.ly Helped

  • Democratized data in their newsroom
  • Connected web best practices with success
  • Uncovered contributions based on data
  • Helped to understand audience actions
  • Optimized sponsored content on The Telegraph site