ADventures
Madison Avenue as we know it, is over. Traditional ad agencies and media outlets are being challenged by cord cutters and boutique social media firms hired by some of the world’s top brands and marketers. ADventures offers a glimpse into the new ecosystem of media and advertising and how trendy agencies, guerrilla marketing tactics and technology are creating new avenues.
TV viewership drops for NBC'S first NFL game
The NFL kickoff game broadcast on Thursday night on NBC, a win by the Kansas City Chiefs over the New England Patriots, attracted 21.8 million TV viewers, down more than 13 percent from last year's opening game, data from NBC and Nielsen showed.
More ADventures Headlines
U.S. may need new law to address Russian ad buys on Facebook: senator
WASHINGTON/SAN FRANCISCO U.S. legislation may be needed to require social media companies to disclose more about how their platforms are used for political advertising, a senior Democratic lawmaker said on Thursday, after new signs of Russian efforts to influence the 2016 election.
Google says it has no evidence of Russian ads about U.S. election
SAN FRANCISCO Search engine Google said on Thursday it had seen no evidence on its advertising platforms of the kind of suspected Russian propaganda campaign that Facebook Inc says appeared on its network before and after last year's U.S. presidential election.
Twitter to brief Congress on possible Russia-backed ads: U.S. senator
WASHINGTON Twitter Inc is expected to brief U.S. congressional investigators soon on whether Russia used its advertising platform to promote divisive social and political messages during the 2016 election, Senator Mark Warner said on Thursday.
Breakingviews - Facebook's fuzzy math blurs its TV picture
NEW YORK (Reuters Breakingviews) - Facebook could do with some new friends in data. Its estimated audience doesn’t square with an official U.S. demographic tally. A growing list of counting problems could spell trouble as the $500 billion social network pushes into streaming and other higher-value material.
Publisher of High Times acquires LGBT publications
Oreva Capital, the Los Angeles-based investment firm that recently bought marijuana enthusiast magazine "High Times," has funded a management buyout of a handful of media brands catering to the gay community.
Australia's High Court rejects challenge to vote on same-sex marriage
Melbourne Australia's High Court rejected two legal challenges on Thursday against a proposed postal ballot on whether to legalize same-sex marriage, clearing the way for a vote on an issue that has wide support but which has also threatened to divide the government.
Facebook says likely Russian-based operation funded U.S. ads with political message
SAN FRANCISCO Facebook Inc said on Wednesday it had found that an operation likely based in Russia spent $100,000 on thousands of U.S. ads promoting divisive social and political messages in a two-year-period through May. | Video
Facebook gives election ad data to U.S. special counsel: source
SAN FRANCISCO Facebook Inc has turned over information about U.S. election ads it believes were bought by Russians to Robert Mueller, the special counsel in charge of investigating alleged Russian interference in last year's election, a source familiar with the matter said on Wednesday.
Facebook digital ads figures differ from census data: analyst
Figures Facebook Inc gives advertisers about its potential reach differ from U.S. census data, an investment analyst said on Tuesday, renewing questions about how tech companies verify the value of their digital marketing space. | Video
Up for sale? Bell Pottinger fights for survival after South Africa scandal
LONDON Britain's Bell Pottinger has put itself up for sale after it lost clients for running a racially charged campaign in South Africa, potentially bringing down the curtain on one of the world's leading public relations agencies. | Video
Star India injects $192 million into digital content arm
MUMBAI Star India, a media company backed by Twenty-First Century Fox , has injected 12.33 billion rupees ($192.04 million) into its digital content arm over the last six months amid intense competition among online video providers in India.
Breakingviews - Mort Zuckerman to newspaper industry: Drop Dead
NEW YORK (Reuters Breakingviews) - Maybe third time is a charm for Michael Ferro. The chairman of Tronc bought the New York Daily News from real-estate mogul Mort Zuckerman for $1 and the assumption of its liabilities. It’s a victory of sorts for the Chicago publisher, whose stock hovers near the price at which it fended off a takeover from Gannett. But it's another sad marker in the decline of print newspapering.
Facebook's pricey cricket bid shows appetite for big sports events
Facebook Inc's $600 million losing bid to buy the streaming rights to a hugely popular cricket tournament in India shows the social network is willing to spend big bucks for high-profile sporting events to keep users engaged on its platform.
Bell Pottinger, dumped by clients and peers, sees shareholder walk over South Africa campaign
LONDON PR agency Bell Pottinger lost its contract with banking giant HSBC and saw its second-biggest shareholder walk away on Tuesday after it was thrown out of an industry body for running a racially-charged campaign in South Africa.
Lenovo settles charges it sold laptops with compromised user security
WASHINGTON Lenovo Inc, a major laptop maker, has agreed to pay $3.5 million and make changes in how it sells laptops in order to settle allegations it sold devices with pre-loaded software that compromised users' security protections.
Lenovo settles charges it sold laptops with compromised user security
WASHINGTON Lenovo Inc, a major laptop maker, has agreed to pay $3.5 million and make changes in how it sells laptops in order to settle allegations it sold devices with pre-loaded software that compromised users' security protections.
Lawsuit over Kona beer not being brewed in Hawaii may proceed
Calling Hawaii "a state as well as a state of mind," a federal judge refused to dismiss a lawsuit accusing the maker of Kona craft beer of misleading consumers into believing the beer was actually made in the 50th U.S. state, causing them to overpay.
Breakingviews - Bell Pottinger falls victim to PR disruption
LONDON (Reuters Breakingviews) - A prime rule of public relations is to not become the subject of the story. Bell Pottinger has broken that maxim in every way imaginable. The UK corporate communications firm is in meltdown following its work on a highly divisive campaign in South Africa. Though poor management is partly to blame, disruptions prompted by the rise of online media also played a role. It’s a red flag for an industry that has so far avoided the woes of traditional publishers.
UK builder Redrow lifts outlook further as profits jump
LONDON British housebuilder Redrow said it expected revenue and profit expectations to continue to rise into 2020, after posting better-than-expected 2016-17 pre-tax profits of 315 million pounds ($416 million).
Your Money: How to live in a world where your data is not secure
NEW YORKIf you were not yet convinced that your personal data was at risk from cyber thieves, the latest breach of 143 million consumer records at credit bureau Equifax should scare you straight.