Description

The requirement to conduct market research is not policy; it’s the law. This module provides a foundational understanding of the benefits of effective market research to reduce acquisition costs and cycle times, and provide greater access to advanced technologies. This module covers the differences between tactical and strategic market research; how to consolidate market research results to develop an acquisition strategy.

Objectives

Target Attendees

n/a

Prerequisite(s)

None

Predecessor Course(s) (Acceptable as a substitute for this course until the acceptance date specified below.)

Predecessor	Predecessor Course Title	PDS Code	Accepted Until
None	None	None	None

Course Length

Approximately 3 hours to complete

Additional Course Information

Delivery Mode	Continuous Learning
Equivalent Courses	None
ACE Recommended Credits	N/A
PDS Code	ZCC
DAU Public (material/prework)	N/A

Continuing Education Units	0
Continuous Learning Points	3
Reservist Retirement Points	1
Historical Allocations	Mouse Over for Past CEU/CLPs

Notes

(Click Here) for the technical requirements for this course.

You have 60 days to complete this course.

This course contains an end of module test that must be passed with a 100% score.

After passing your exam, please be sure to complete the required Module Survey from the Table of Contents. You will not be graduated from the module until you have completed the Survey. If you experience any difficulty in completing the Survey, please contact the DAU Help Desk to ensure that you receive proper credit.