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DOD Market Research Report Guide for Improving Tradecraft in Services Acquisition (Apr 2012)

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This guide was prepared by a Joint working group comprised of members of the acquisition community from each of the Services, the Office of the Secretary of Defense, and the Defense Acquisition University. The working group identified best practices for conducting and documenting market research to establish standard processes and reports allowing for more effective collection and sharing of market research across the Department.

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MR_report Guide 03 May 2012
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The imbedded market research template, when completed, becomes part of your acquisition planning process which will support requirements definition, the Acquisition Strategy, Acquisition Plan, Source Selection Plan, and Small Business Plan. These findings will translate into the final RFP, Performance Plan, and resultant contract administration. The template is broken into two parts. Part 1 contains general information about the requirement such as classification, description, background, vendor information, small business opportunities, and AbilityOne requirements. The second part contains more investigative information such as the market and industry analysis. Part 2 is targeted toward more complex, high value procurements. Each section provides guidance and example questions to aid in answering the section fully.

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Market Research Report

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Date CreatedMonday, June 10, 2013 12:45 PM
Date ModifiedMonday, June 10, 2013 12:45 PM
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