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Starting this month, we’re rolling out an update to the way your Pinterest ad campaigns are structured. Previously, Pinterest ad campaigns had two elements: the campaign itself and the Promoted Pins within it. We’re upgrading this structure to include ad groups. An ad group works as a container for your Promoted Pins and gives you more control over how you budget for, target and run your campaigns.
With the addition of ad groups, now you can:
Assign budgets and targeting to ad groups
Since each ad group can contain multiple Pins, this allows for better control when testing your performance against various targets and objectives.
Align campaign budgets with marketing initiatives
Want to set a budget for a certain geographic region, product line or audience target? Ad groups make it easier to manage specific budgets within a single campaign, while still...
Last week’s Consumer Electronics Show gave us a look at the technologies that will shape 2017. Since CES is the first conference of the year, it’s a natural time for marketers to come together and reflect on what’s happening in the industry. Throughout CES, I met with marketers to talk about key challenges from 2016, and what’s top of mind for the year to come.
It’s clear we’re hitting a critical turning point for digital marketing. As an industry, we’ve learned a lot about what works–and where the challenges fall. Now it’s time to fix what isn’t working and empower people to build stronger, more creative marketing programs.
As I plan for 2017 with my Pinterest colleagues and our partners, I keep coming back to a few key trends. I believe these topics will define marketers’ agendas for 2017, impacting everything from how brands think about marketing, to how they measure success.
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