This step is divided into three tasks.

Task #1: Determine if there is a market for your product or service, how big is it and who is buying what you sell.

Task #2: Determine if your pricing is competitive, what your competitors are offering and which Government customers are procuring similar products and services.

Task #3: Identify bid opportunities and review Government agencies long term procurement forecasts.

Task #1 - Assess Market

Task #2 -  Assess Competition

Task #3 -  Assess Bid Opportunities