"Today, people don't just go to your site and browse the day's news. They find links on social media, go right to the story they came for, and then leave. How do you get them to stay longer?" asked Jason Braverman, web operations manager for Southern Community Newspapers, Inc. (SCNI). Braver… Read more
Are you running print display ads online? If not, you could be missing a huge upsell opportunity. Read more
Programmatic advertising is exploding, but how can news and media companies take advantage of the huge revenue opportunities made possible by audience segmentation and targeting? Community Newspaper Holdings, Inc. believes they've found an answer. With the help of TownNews.com's new data man… Read more
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